職通商務(wù)英語綜合教程2

前言

　　隨著經(jīng)濟(jì)全球化的進(jìn)一步發(fā)展，我國與世界各國的經(jīng)濟(jì)合作日益擴(kuò)大，國際商貿(mào)交往日益頻繁。在對(duì)國際化商貿(mào)人才需求日益增加的同時(shí)，社會(huì)對(duì)高素質(zhì)商貿(mào)人才的英語應(yīng)用能力的要求愈來愈高，進(jìn)而對(duì)商務(wù)英語教學(xué)的載體——商務(wù)英語教材的編寫也提出了更高的要求。《職通商務(wù)英語》系列教材旨在提高學(xué)習(xí)者的商務(wù)英語語言交際技巧，培養(yǎng)其熟練掌握英語，通曉商務(wù)知識(shí)，熟悉國際商務(wù)環(huán)境，善于跨文化交際的能力，以滿足現(xiàn)代社會(huì)對(duì)商貿(mào)人才的需求?！　　堵毻ㄉ虅?wù)英語》系列教材是在分析商貿(mào)職業(yè)人才培養(yǎng)目標(biāo)，解構(gòu)職業(yè)崗位的基礎(chǔ)上，針對(duì)行業(yè)、企業(yè)對(duì)商貿(mào)高素質(zhì)人才的要求完成單元主題及框架結(jié)構(gòu)設(shè)計(jì)的。設(shè)計(jì)系統(tǒng)、新穎，適合高職高專經(jīng)貿(mào)商務(wù)專業(yè)的學(xué)生使用。

內(nèi)容概要

本書是在分析商貿(mào)職業(yè)人才培養(yǎng)目標(biāo)，解構(gòu)職業(yè)崗位的基礎(chǔ)上，針對(duì)行業(yè)、企業(yè)對(duì)商貿(mào)高素質(zhì)人才的要求完成單元主題及框架結(jié)構(gòu)設(shè)計(jì)的。設(shè)計(jì)系統(tǒng)、新穎，適合高職高專經(jīng)貿(mào)商務(wù)專業(yè)的學(xué)生使用。

書籍目錄

Unit 1 International Business　Section I Lead-in　Section Ⅱ Reading International Business　Section Ⅲ Language Focus　Vocabulary International Business　Grammar Gerunds and Infinitives　Translation Economic Globalization　Section IV Business Writing Fax　Section V Listening & Speaking Making Business Appointments　Section VI Business Etiquette Etiquette of Business AppointmentsUnit 2 Business Expansion　Section I Lead-in　Section Ⅱ Reading Nestle S.A.　Section m Laguage Focus　Vocabulary Business Expansion　Grammar Participles　Translation Company Prospectus　Section IV Business Writing Resume　Section V Listening & Speaking Job Interview in a Multinational Company　Section VI Business Etiquette Etiquette in Job Interviews of a Multinational CompanyUnit 3 Business Plan　Section I Lead-in　Section II Reading Market Assessment　Section HI Language Focus　Vocabulary Business Plan　Grammar Direct and Indirect Questions　Translation A Business Plan　Section IV Business Writing Meeting Minutes　Section V Listening & Speaking Holding a Business Plan Meeting　Section Ⅵ Business Etiquette Etiquette for Event Planning　Review 1-3Unit 4 Business Relationships　Section I Lead-in　Section II Reading Corporate Sponsorship　Section m Language Focus　Vocabulary Corporate Sponsorship Concept　Grammar The Usage of "It"　Translation Business Relationships　Section 1V Business Writing Letters of invitation　Section V Listening & Speaking Inviting Skills　Section VI Business Etiquette Business Etiquette in Corporate EventsUnit 5 Marketing　Section I Lead-in　Section H Reading Marketing Research　Section Ⅲ Language Focus　Vocabulary Marketing　Grammar Existential Sentences　Translation Marketing Activities　Section IV Business Writing Marketing Research Questionnaires　Section V Listening & Speaking Describing Marketing Graphs　Section VI Business Etiquette Marketing EtiquetteUnit 6 Advertising　Section I Lead-in　Section Ⅱ Reading Corporate Advertising　Section Ⅲ Language Focus　Vocabulary Advertising Expressions　Grammar Nominal Clauses　Translation Advertising Activities　Section IV Business Writing Short Reports　Section V Listening & Speaking Business Telephoning　Section VI Business Etiquette Advertising Etiquette　Review 4-6Unit 7 Import and Export　Section I Lead-in　Section II Reading Import and Export Business　Section Ⅲ Language Focus　Vocabulary Import and Export Business Words　Grammar Relative Clause　Translation Import and Export Activities　Section IV Business Writing Letters to Establish Business Relations　Section V Listening & Speaking Negotiation Skills　Section Ⅵ Business Etiquette Global Business Dress CodeUnit 8 Investment　Section Ⅰ Lead-in　Section II Reading Investments and the Investment Process　Section Ⅲ Language Focus　Vocabulary Investment　Grammar Adverbial Clause　Translation Investing Activities　Section IV Business Writing Credit Inquiry Letter　Section V Listening & Speaking Participating in a Discussion　Section VI Business Etiquette How m Avoid Problems in Discussing Investment StrategyUnit 9 Exhibitions and Trade Fairs　Section Ⅰ Lead-in　Section Ⅱ Reading Trade Exhibition Trends　Section Ⅲ Language Focus　Vocabulary Exhibition and Trade Fairs　Grammar Subjunctive Mood　Translation Exhibition Activity　Section IV Business Writing A Letter of Application　Section V Listening & Speaking Questioning and Listening Skills　Section VI Business Etiquette Etiquette for Trade ShowsUnit 10 Customer Relationship Management　Section I Lead-in　Section II Reading Manage Your Customer Care　Section m Language Focus　Vocabulary Customer Relationship Management　Grammar Agreement of Subject and Verb　Translation CRM Sentences　Section IV Business Writing Letters of Appreciation　Section V Listening & Speaking Approaching Customers　Section VI Business Etiquette How Can Customer Service Be Friendly　Review 7-10Glossary

章節(jié)摘錄

　　Whatever path you choose, and you may find both lucrative, do not start your own U.S.A. import-export business until you have identified the legal requirements for doing business in your country. U.S.A. import-export can be very rewarding to those willing to do the research and take the plunge. The freedom and financial dependence alone are enough. Just make sure you understand it is not a get-rich-quick scheme, but a viable avenue to fulfilling your business and life goals.　　The seller proceeds to prepare the cargo for shipment. When ready, the goods will be shipped on an appropriate date. This is usually before the expiry of the Letter of Credit. Before the shipment, the seller prepares the necessary shipping documents such as the invoice and packing list. The shipping documents are for submission to the bank for the purpose of negotiation for payment. It is important that the documents do not contain any discrepancy. Otherwise, the bank will hold back the payment.　　…

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