職通商務(wù)英語綜合教程-1

前言

　　隨著經(jīng)濟(jì)全球化的進(jìn)一步發(fā)展，我國與世界各國的經(jīng)濟(jì)合作日益深入，國際商貿(mào)交往日益）頻繁。在對國際化商貿(mào)人才需求日益增加的同時(shí)，社會對高素質(zhì)商貿(mào)人才的英語應(yīng)用能力的要求愈來愈高，進(jìn)而對商務(wù)英語教學(xué)的載體——商務(wù)英語教材的編寫也提出了更高的要求?！堵毻ㄉ虅?wù)英語》系列教材旨在提高學(xué)習(xí)者的商務(wù)英語語言交際技巧，培養(yǎng)其熟練掌握英語，通曉商務(wù)知識，熟悉國際商務(wù)環(huán)境，善于跨文化交際的能力，以滿足現(xiàn)代社會對商貿(mào)人才的需求?！　　堵毻ㄉ虅?wù)英語綜合教程》將商務(wù)專業(yè)知識和跨文化商務(wù)交際能力與英語語言運(yùn)用技能結(jié)合在一起，以學(xué)生為中心、以商務(wù)為環(huán)境、以商貿(mào)崗位任務(wù)為路徑、以商務(wù)交際為目的，由淺入深，循序漸進(jìn)，通過對學(xué)生聽、說、讀、寫、譯等基本技能的全面訓(xùn)練，培養(yǎng)學(xué)生通曉商務(wù)技能，掌握英語知識以及在未來崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。

內(nèi)容概要

　　《職通商務(wù)英語：綜合教程1》將商務(wù)專業(yè)知識和跨文化商務(wù)交際能力與英語語言運(yùn)用技能結(jié)合在一起，以學(xué)生為中心、以商務(wù)為環(huán)境、以商貿(mào)崗位任務(wù)為路徑、以商務(wù)交際為目的，由淺入深，循序漸進(jìn)，通過對學(xué)生聽、說、讀、寫、譯等基本技能的全面訓(xùn)練，培養(yǎng)學(xué)生通曉商務(wù)技能，掌握英語知識以及在未來崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。

書籍目錄

Unit 1 Business KaleidoscopeSection Ⅰ Lead-in 1Section Ⅱ Reading What Is Business？ 3Section Ⅲ Language Focus 6Vocabulary Business Concept 6Grammar Present Simple Tense 8Translation Business Activity 9Section Ⅳ Business Writing Business Letters 10Section Ⅴ Listening & Speaking Expressing Opinions 12Section Ⅵ Business Etiquette Dos and Donts in USA 15Unit 2 Business Enterprise 16Section Ⅰ Lead-in 16Section Ⅱ Reading What Kind of Business Enterprise is Best for You？ 18Section Ⅲ Language Focus 21Vocabulary Company Structure 21Grammar Past Simple Tense 23Translation Management of an Enterprise 25Section Ⅳ Business Writing A Company Profile 25Section Ⅴ Listening & Speaking Presenting a Company 28Section Ⅵ Business Etiquette Manners 32Unit 3 Business Plan33Section Ⅰ Lead-in 33Section Ⅱ Reading Business Plan 36Section Ⅲ Language Focus 39Vocabulary Business Terms 39Grammar Future Tense 41Translation Business Plans 42Section Ⅳ Business Writing Agenda 43Section Ⅴ Listening & Speaking Holding a Meeting d5Section Ⅵ Business Etiquette Business Meeting Etiquette 48Review 1-3 50Unit 4 Business Relationship54Section Ⅰ Lead-in 54Section Ⅱ Reading What Is Corporate Entertainment？ 56Section Ⅲ Language Focus 59Vocabulary Business Relationship 59Grammar Present Continuous Tense 61Translation Business Relationship 62Section Ⅳ Business Writing Business Cards & Business Greeting Cards 63Section Ⅴ Listening & Speaking Socializing 65Section Ⅵ Business Etiquette Greetings and Introductions in Business 69Unit 5 Marketing70Section Ⅰ Lead-in 70Section Ⅱ Reading The Marketing Mix 72Section Ⅲ Language Focus 76Vocabulary The Four Ps 76Grammar Modal Verbs 78Translation Marketing Process 79Section Ⅳ Business Writing Telephone Messages 80Section Ⅴ Listening & Speaking Business Telephoning 82Section Ⅵ Business Etiquette Telephone Manners 85Unit 6 Advertising87Section Ⅰ Lead-in 87Section Ⅱ Reading Advertising 88Section ⅢLanguage Focus 91Vocabulary Advertising Concept 91Grammar Comparatives and Superlatives 93Translation Product Description 94Section Ⅳ Business Writing A Short Product Description 95Section Ⅴ Listening & Speaking Presenting a Product 96Section Ⅵ Business Etiquette What Should the Salesperson Do？ 99Review 4-6 100Unit 7 Retail Business104Section Ⅰ Lead-in 104Section Ⅱ Reading Retail Trade 105Section Ⅲ Language Focus 108Vocabulary Retail Concept 108Grammar Countable and Uncountable Nouns; Articles 110Translation Business Activity 112Section Ⅳ Business Writing Business Memo 113Section Ⅴ Listening & Speaking Offering Help 115Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language 117Unit 8 Banking 119Section Ⅰ Lead-in 119Section Ⅱ Reading The Business of Banking 121Section Ⅲ Language Focus 124Vocabulary Banking Service 124Grammar Present Perfect Tense 125Translation Business Plans 127Section Ⅳ Business Writing Notice 127Section Ⅴ Listening & Speaking Giving and Asking for Advice 129Section Ⅵ Business Etiquette Banking Etiquette 132Unit 9E-Business134Section Ⅰ Lead-in 134Section Ⅱ Reading What is E-business？ 136Section ⅢLanguage Focus 139Vocabulary E-Business Concept 139Grammar Passive Ⅴoice 141Translation E-Business Activity 143Section 1ⅤBusiness Writing Email 143Section Ⅴ Listening & Speaking Making Suggestions 145Section Ⅵ Business Etiquette Business Email Etiquette 148Unit 10 Customer Service 150Section Ⅰ Lead-in 150Section Ⅱ Reading What Is Customer Service？ 152Section ⅢLanguage Focus 155Vocabulary Customer Service Concept 155Grammar Past Continuous Tense; Past Perfect Tense 156Translation Customer Service 157Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters 159Section Ⅴ Listening & Speaking Dealing with Complaint 162Section Ⅵ Business Etiquette Ten Commandments of Customer Service 165Review 7-10166Glossary 170

章節(jié)摘錄

　　Make out a list of your companys products and services and describe each one. Take each product and service and describe their purpose， how a customer would use it， and the benefits they offer. 　　Step 3　　Detail the "lifeline" of each product and service. If your products and services are known for their longevity， explain the reliability and strengths of its consistency and durability. If your products and services are known for their ease in disposability， explain the economic value and minimal upkeep required to use the product. If your products and services are known for their ability to change as technology changes， then explain their ease of adaptation and upgradeable capabilities. 　　Step 4　　Protect your trade secrets and inventions.　　Step 5　　Organize your list of products and services in a bullet format that would easily and quickly describe your products and services to an end user.

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