電子商務(wù)專業(yè)英語

前言

　　隨著網(wǎng)絡(luò)、通信和信息技術(shù)在國(guó)際貿(mào)易和商業(yè)領(lǐng)域的廣泛應(yīng)用，通過Internet實(shí)現(xiàn)商務(wù)活動(dòng)的國(guó)際化、信息化和無紙化，已成為國(guó)際商務(wù)發(fā)展的一大趨勢(shì)。電子商務(wù)正是為了適應(yīng)這種以全球?yàn)槭袌?chǎng)的變化而出現(xiàn)和發(fā)展起來的?！　‰娮由虅?wù)從廣義上講，是指人們通過計(jì)算機(jī)網(wǎng)絡(luò)進(jìn)行的各種商務(wù)活動(dòng)。它可以使企業(yè)跟供應(yīng)商更緊密地聯(lián)系，更快地滿足客戶要求；也可以讓企業(yè)在全球范圍內(nèi)選擇最佳供應(yīng)商，在全球市場(chǎng)上銷售商品，并能夠大大縮減生產(chǎn)和銷售成本。　　電子商務(wù)是一種全新的經(jīng)濟(jì)形態(tài)、全新的經(jīng)濟(jì)模式，要取代傳統(tǒng)的以GDP來衡量的經(jīng)濟(jì)模式，是整個(gè)社會(huì)范圍內(nèi)的一次全新的巨大變革和發(fā)展，因此，需要有一支浩大的、有活力的、有創(chuàng)新能力的管理隊(duì)伍和技術(shù)隊(duì)伍，這樣才能盡快促進(jìn)我國(guó)的新經(jīng)濟(jì)發(fā)展，縮小與發(fā)達(dá)國(guó)家的差距。正因?yàn)槿绱?，今天許多高等院校都設(shè)有與電子商務(wù)相關(guān)的專業(yè)，而“電子商務(wù)專業(yè)英語”自然成了這些專業(yè)的必修課程。

內(nèi)容概要

　　《電子商務(wù)專業(yè)英語（第2版）》可作為高等學(xué)校電子商務(wù)、計(jì)算機(jī)及信息管理等專業(yè)的專業(yè)英語教材，也可供各種培訓(xùn)班及具備一定英語基礎(chǔ)的人員自學(xué)使用。為了緊跟電子商務(wù)專業(yè)的迅速發(fā)展，《電子商務(wù)專業(yè)英語》（第二版）在內(nèi)容上做了全面的調(diào)整、更新與補(bǔ)充。全書第一部分集中介紹電子商務(wù)基礎(chǔ)，以Unit1的新選課文Electronic Business作為統(tǒng)領(lǐng)，后續(xù)課文包括B2B、B2C、電子商務(wù)基礎(chǔ)構(gòu)架、客戶關(guān)系管理、物流與供應(yīng)鏈管理、數(shù)據(jù)加密標(biāo)準(zhǔn)等；第二部分圍繞網(wǎng)上交易、安全技術(shù)選取材料，內(nèi)容包括在線支付、安全電子交易、電子貨幣、網(wǎng)上銀行等。課文的選材注重時(shí)效性、實(shí)用性、前瞻性和專業(yè)深度的合理性?！　榱吮阌诮處熃虒W(xué)與學(xué)生自學(xué)，每篇課文的新單詞都注有國(guó)際音標(biāo)；課文理解題目的設(shè)計(jì)方式更加方便讀者對(duì)照課文的相關(guān)部分學(xué)習(xí)；圍繞專業(yè)詞匯的多種練習(xí)方式幫助練習(xí)者記憶并學(xué)會(huì)使用它們；英譯漢翻譯習(xí)題、復(fù)習(xí)課的閱讀理解題綜合地提供了重要的電子商務(wù)概念的釋義和著名的電子商務(wù)公司及電子商務(wù)軟件的介紹。全書最后給出的詞匯總表和主課文的參考譯文便于讀者隨時(shí)查閱。

書籍目錄

Unit 1Passage： Electronic BusinessNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： E-commerceExercises to the Passage for ReadingUnit 2Passage： The ABCs of B2BNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： The E-marketplace BuilderExercises to the Passage for ReadingUnit 3Passage： The ABCs of B2CNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： The ABCs of ERPExercises to the Passage for ReadingUnit 4Passage： E-business InfrastructureNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： On-line ShoppingExercises to the Passage for ReadingUnit 5Passage： Customer Relationship ManagementNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Business Models on the WebExercises to the Passage for ReadingUnit 6Passage： Supply Chain ManagementNew WordsPhrasesNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Supply-chain CouncilExercises to the Passage for ReadingUnit 7Passage： The DESNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： eBayExercises to the Passage for ReadingUnit 8Revision ⅠUnit 9Passage： On-line Payment： the Search for a Complete Solution ContinuesNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： ChallengeExercises to the Passage for ReadingUnit 10Passage； Secure Electronic TransactionsNew WordsPhrases：AbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： A Smart Card for Everyone?Exercises to the Passage for ReadingUnit 11Passage： Introduction to E-moneyNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Electronic Money Mini-FAQExercises to the Passage for ReadingUnit 12Passage： Encryption TutorialNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Getting Started with PGPExercises to the Passage for ReadingUnit 13Unit 14Unit 15Unit 16附錄主要參考網(wǎng)站

章節(jié)摘錄

　　[Para 1] Electronic Business， commonly referred to as "eBusiness" or "e-business"， may bedefined as the utilisation of information and communication technologies （ICT） in support of all theactivities of business. Commerce constitutes the exchange of products and services between businesses，groups and individuals and hence can be seen as one of the essential activities of any business. Hence，electronic commerce or eCommerce focuses on the use of ICT to enable the external activities andrelationships of the business with individuals， groups and other businesses.　　[Para 2] Electronic business methods enable companies to link their internal and external dataprocessing systems more efficiently and flexibly， to work more closely with suppliers and partners， andto better satisfy the needs and expectations of their customers.　　[Para 31 In practice， e-business is more than just e-commerce. While e-business refers to morestrategic focus with an emphasis on the functions that occur using electronic capabilities， e-commerceis a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the WorldWide Web or the Internet to build and enhance relationships with clients and partners and to improveefficiency using the Empty Vessel strategy. Often， e-commerce involves the application of knowledgemanagement systems.　　[Para 4] E-business involves business processes spanning the entire value chain： electronicpurchasing and supply chain management， processing orders electronically， handling customer service，and cooperating with business partners. Special technical standards for e-business facilitate theexchange of data between companies. E-business software solutions allow the integration of intra andinter firm business processes. E-business can be conducted using the Web， the Internet， intranets，extranets， or some combination of these.

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