電子商務專業(yè)英語

前言

　　隨著網(wǎng)絡、通信和信息技術(shù)在國際貿(mào)易和商業(yè)領域的廣泛應用，通過Internet實現(xiàn)商務活動的國際化、信息化和無紙化，已成為國際商務發(fā)展的一大趨勢。電子商務正是為了適應這種以全球為市場的變化而出現(xiàn)和發(fā)展起來的?！　‰娮由虅諒膹V義上講，是指人們通過計算機網(wǎng)絡進行的各種商務活動。它可以使企業(yè)跟供應商更緊密地聯(lián)系，更快地滿足客戶要求；也可以讓企業(yè)在全球范圍內(nèi)選擇最佳供應商，在全球市場上銷售商品，并能夠大大縮減生產(chǎn)和銷售成本?！　‰娮由虅帐且环N全新的經(jīng)濟形態(tài)、全新的經(jīng)濟模式，要取代傳統(tǒng)的以GDP來衡量的經(jīng)濟模式，是整個社會范圍內(nèi)的一次全新的巨大變革和發(fā)展，因此，需要有一支浩大的、有活力的、有創(chuàng)新能力的管理隊伍和技術(shù)隊伍，這樣才能盡快促進我國的新經(jīng)濟發(fā)展，縮小與發(fā)達國家的差距。正因為如此，今天許多高等院校都設有與電子商務相關(guān)的專業(yè)，而“電子商務專業(yè)英語”自然成了這些專業(yè)的必修課程。

內(nèi)容概要

　　《電子商務專業(yè)英語（第2版）》可作為高等學校電子商務、計算機及信息管理等專業(yè)的專業(yè)英語教材，也可供各種培訓班及具備一定英語基礎的人員自學使用。為了緊跟電子商務專業(yè)的迅速發(fā)展，《電子商務專業(yè)英語》（第二版）在內(nèi)容上做了全面的調(diào)整、更新與補充。全書第一部分集中介紹電子商務基礎，以Unit1的新選課文Electronic Business作為統(tǒng)領，后續(xù)課文包括B2B、B2C、電子商務基礎構(gòu)架、客戶關(guān)系管理、物流與供應鏈管理、數(shù)據(jù)加密標準等；第二部分圍繞網(wǎng)上交易、安全技術(shù)選取材料，內(nèi)容包括在線支付、安全電子交易、電子貨幣、網(wǎng)上銀行等。課文的選材注重時效性、實用性、前瞻性和專業(yè)深度的合理性?！　榱吮阌诮處熃虒W與學生自學，每篇課文的新單詞都注有國際音標；課文理解題目的設計方式更加方便讀者對照課文的相關(guān)部分學習；圍繞專業(yè)詞匯的多種練習方式幫助練習者記憶并學會使用它們；英譯漢翻譯習題、復習課的閱讀理解題綜合地提供了重要的電子商務概念的釋義和著名的電子商務公司及電子商務軟件的介紹。全書最后給出的詞匯總表和主課文的參考譯文便于讀者隨時查閱。

書籍目錄

Unit 1Passage： Electronic BusinessNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： E-commerceExercises to the Passage for ReadingUnit 2Passage： The ABCs of B2BNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： The E-marketplace BuilderExercises to the Passage for ReadingUnit 3Passage： The ABCs of B2CNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： The ABCs of ERPExercises to the Passage for ReadingUnit 4Passage： E-business InfrastructureNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： On-line ShoppingExercises to the Passage for ReadingUnit 5Passage： Customer Relationship ManagementNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Business Models on the WebExercises to the Passage for ReadingUnit 6Passage： Supply Chain ManagementNew WordsPhrasesNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Supply-chain CouncilExercises to the Passage for ReadingUnit 7Passage： The DESNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： eBayExercises to the Passage for ReadingUnit 8Revision ⅠUnit 9Passage： On-line Payment： the Search for a Complete Solution ContinuesNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： ChallengeExercises to the Passage for ReadingUnit 10Passage； Secure Electronic TransactionsNew WordsPhrases：AbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： A Smart Card for Everyone?Exercises to the Passage for ReadingUnit 11Passage： Introduction to E-moneyNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Electronic Money Mini-FAQExercises to the Passage for ReadingUnit 12Passage： Encryption TutorialNew WordsPhrasesAbbreviationsNotes to the PassageComprehension Exercises to the PassageExercises to Terms and VocabulariesTranslation ExercisesPassage for Reading： Getting Started with PGPExercises to the Passage for ReadingUnit 13Unit 14Unit 15Unit 16附錄主要參考網(wǎng)站

章節(jié)摘錄

　　[Para 1] Electronic Business， commonly referred to as "eBusiness" or "e-business"， may bedefined as the utilisation of information and communication technologies （ICT） in support of all theactivities of business. Commerce constitutes the exchange of products and services between businesses，groups and individuals and hence can be seen as one of the essential activities of any business. Hence，electronic commerce or eCommerce focuses on the use of ICT to enable the external activities andrelationships of the business with individuals， groups and other businesses.　　[Para 2] Electronic business methods enable companies to link their internal and external dataprocessing systems more efficiently and flexibly， to work more closely with suppliers and partners， andto better satisfy the needs and expectations of their customers.　　[Para 31 In practice， e-business is more than just e-commerce. While e-business refers to morestrategic focus with an emphasis on the functions that occur using electronic capabilities， e-commerceis a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the WorldWide Web or the Internet to build and enhance relationships with clients and partners and to improveefficiency using the Empty Vessel strategy. Often， e-commerce involves the application of knowledgemanagement systems.　　[Para 4] E-business involves business processes spanning the entire value chain： electronicpurchasing and supply chain management， processing orders electronically， handling customer service，and cooperating with business partners. Special technical standards for e-business facilitate theexchange of data between companies. E-business software solutions allow the integration of intra andinter firm business processes. E-business can be conducted using the Web， the Internet， intranets，extranets， or some combination of these.

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