出版時間:2009-3 出版社:高等教育出版社 作者:梅德明 主編 頁數(shù):248
內(nèi)容概要
“高職高專英語專業(yè)立體化教材”是普通高等教育“十一五”國家級規(guī)劃教材。本套教材的編寫力圖體現(xiàn)我國高職高專英語專業(yè)教學實踐的特點,遵循高職高專教育“實用為主.夠用為度”的總體指導方針,充分反映中國學生學習英語的規(guī)律和要求。同時體現(xiàn)我國英語教學研究的新成果、新思維和新理念。教材的設(shè)計充分考慮高職高專英語專業(yè)的課程設(shè)置、課時、教學要求與高職高專英語專業(yè)人才培養(yǎng)要求與目標,處理好打好英語語言基礎(chǔ)與培養(yǎng)英語語言應用能力的關(guān)系,強調(diào)英語語言基本技能的訓練與培養(yǎng)實際使用英語從事涉外交際活動的語言應用能力并重。
書籍目錄
UNIT 1 TEXT Ⅰ My Financial Career TEXT Ⅱ The Banking Business Supplementary Reading UNIT 2 TEXT Ⅰ "The ABC of the Negotiation Game TEXT Ⅱ Tax Supplementary Reading UNIT 3 TEXT Ⅰ Financial Principles TEXT Ⅱ The Role of Banks in Theory Supplementary Reading UNIT 4 TEXT Ⅰ Being Your Own Boss TEXT Ⅱ The World Trade Organization Supplementary Reading Reading Skills ⅠUNIT 5 TEXT Ⅰ The Solution to Everything: HR TEXT Ⅱ Human Relations at Sony Supplementary Reading UNIT 6 TEXT Ⅰ The Firm (Part Ⅰ) TEXT Ⅱ Stock and the Stock Market (Part Ⅰ ) Supplementary Reading UNIT 7 TEXT Ⅰ The Firm (Part Ⅱ) TEXT Ⅱ Stock and the Stock Market (Part Ⅱ) Supplementary Reading UNIT 8 TEXT Ⅰ Truth in Advertising TEXT Ⅱ Electronic Commerce Supplementary Reading Reading Skills Ⅱ UNIT 9 TEXT Ⅰ And They Left... TEXT Ⅱ The Great Fire of London Supplementary Reading UNIT 10 TEXT Ⅰ What Ever Happened to the Paperless Office? TEXT Ⅱ The World's First Insurance Company Supplementary Reading UNIT 11 TEXT Ⅰ Workplace Trends of the Future TEXT Ⅱ Global Management for Global Business Supplementary Reading UNIT 1 TEXT Ⅰ Carly Fiorina's Remarks at Tsinghua University TEXT Ⅱ What Makes a Successful Entrepreneur? Supplementary Reading Reading Skills Ⅲ UNIT 13 TEXT Ⅰ The Greening of WaI-Mart TEXT Ⅱ Let the Dollar Drop Supplementary Reading UNIT 14 TEXT Ⅰ Why I Axed Alex, the Smug City Slicker 192 TEXT Ⅱ Time Management Supplementary Reading UNIT 15 TExT Ⅰ whO's Drinking? TEXT Ⅱ A Bullish Outlook for the Euro Supplementary Reading UNIT 16 TEXT Ⅰ Gratitude Is a Great Investment TEXT Ⅱ Making the Grade Supplementary Reading References
章節(jié)摘錄
The early banks in Europe were places for safekeeping of valuableitems (e. g. gold and silver bullion) as people came to fear loss oftheir assets due to war, theft or expropriation by government.Businessmen shipping goods across the sea found it safer to place the gold and silver they werepaid at the nearest bank rather than risking its loss to pirates or to storm at sea. In Englandduring the reigns of King Henry N and Charles I, government efforts to seize privateholdings of gold and silver resulted in people depositing their valuables in goldsmiths shops,who, in turn, would issue tokens of certificates, indicating that the customer had made adeposit at these businesses. Soon goldsmith tokens or certificates began to circulate as moneybecause they were more convenient and less risky to carry around than gold or other valuables.The goldsmiths also offered certification of value services——what we today might call propertyappraisals. Customers would bring in gold, silver, jewels or those valuables to have an expertcertify that these items were, indeed, real and not fakes——a service many banks still providetheir customers.
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