商務英語綜合教程

內容概要

《商務英語綜合教程》（1～4）為商務英語專業(yè)或英語專業(yè)商務方向基礎課程編寫，旨在提高學生的語言知識和應用能力、社會文化知識、商務知識以及學習能力。本書為《商務英語綜合教程》的第三冊。 　　本書為《商務英語綜合教程》的第三冊。本書共分十二個單元。每個單元都以熱身練習(Warm-up Activities)開始，目的是激活學生已有的與單元內容相關的知識，同時也是一個語言技能發(fā)展的活動。閱讀輸入共有三篇課文。第一篇是學術性文體，對單元話題做綜述性介紹，適合作為精讀課文(Intensive Reading)；第二篇是對單元話題某個方面的討論，難度相對小些，適合作為快速閱讀(Extensive Reading)；第三篇也是對單元話題某個方面的討論，目的之一是為寫作作業(yè)提供一個模版(Reading & Writing)。三篇課文后面都有相應的閱讀理解、討論以及詞匯和句法方面的作業(yè)；其中第三篇課文后面設有對文章結構的分析、內容摘要等作業(yè)，為寫作做準備；在商科單元里，第三篇課文主要是商務應用文體或案例分析，幫助學生了解這些文體和案例分析的規(guī)范，為商科課程做些準備。

書籍目錄

Unit 1  Civilizations　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　What Characterizes Civilizations?　Extensive Reading　　The Rise of Civilizations　　 　Reading & Writing　　Civilizations in Mesopotamia and EgyptUnit 2  Myths and Legends　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　What Is Mythology?　　 　Extensive Reading　　Chinese Creation Mythology　Reading & Writing　　Jupiter's Love Towards EuropaUnit 3  Intercultural Communication　Warm-up Activities　　Listening & Speaking　Intensive Reading　　Managerial Caricatures　Extensive Reading　　Cultural Clash at Pharmacia and Upjohn　Reading & Writing　　Intercultural Understanding　　 Unit 4  Sex Education　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　What to Tell the Kids About Sex　Extensive Reading　　 Survivor's Story　　　Reading & Writing　　 No Sex or Safe Sex    Unit 5  Gender Differences　Warm-up Activities　　　　 Listening & Speaking　　 　Intensive Reading　　　　 Gender Role Behaviors and Attitudes　Extensive Reading　　　　 Women Are Just Better　　　Reading & Writing　　　　 Wal-Mart's Gender Gap    Unit 6  Pooulation and Resources　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Population, Environment, and Resources　Extensive Reading　　The Population Dilemma　　　Reading & Writing　　Population, Consumption, and ResourcesUnit 7  Social Security　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Has Social Security Become Irrelevant?　Extensive Reading　　Welfare　　 　Reading & Writing　　Underlying Problems with Social SecurityUnit 8  International Trade　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Free Trade and Protectionism   　Extensive Reading　　A Year Without "Made in China"    　Reading & Writing　　China, U.S. Complement Each Other in TradeUnit 9  Business Communication　Warm-up Activities　　Listening & Speaking    　Intensive Reading　　Only Communicate: Thoroughly Modern Corporations Know No Borders    　Extensive Reading　　Nonverbal Communication in International Business　Reading & Writing　　Persuasive Communication in Business　　 Unit 10  Marketing　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　China's Supermarkets Present Export Opportunity　Extensive Reading　　The Real Story of New Coke　　　Reading & Writing　　DHL Worldwide Express　　Unit 11  Human Resource Management　Warm-up Activities　　Listening & Speaking　　 　Intensive Reading　　HR and the Economics Challenge    　Extensive Reading　　Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures" 　Reading & Writing　　Job Application Cover Letters and ResumeUnit 12  E-commerce　Warm-up Activities　　Listening & Speaking　　　Intensive Reading　　Understanding E-commerce: Its Definition and Impact　Extensive Reading　　E-commerce in China: A Personal Perspective　Reading & Writing　　Time to Deploy E-business    　Words & Expressions

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