商務(wù)英語閱讀

前言

　　在商務(wù)環(huán)境中學(xué)英語，運(yùn)用英語技能進(jìn)行商務(wù)活動(dòng)，成為越來越多人的共同認(rèn)識。由高等教育出版社指導(dǎo)、全國各中等職業(yè)學(xué)校參與的商務(wù)英語教材的編寫，正是順應(yīng)了我國經(jīng)濟(jì)建設(shè)和社會發(fā)展急需初等商務(wù)英語人才的趨勢?！渡虅?wù)英語閱讀》是商務(wù)英語系冽教材之一。本套教材的適用對象是中等職業(yè)學(xué)校商務(wù)英語專業(yè)學(xué)生，也可以作為中等職業(yè)學(xué)校選修課程的教材，以及從事涉外商務(wù)工作人員的自學(xué)教材或參考用書。教材的計(jì)劃課劃時(shí)為72課時(shí)，學(xué)生在學(xué)習(xí)本教材后可以掌握商務(wù)活動(dòng)中一定的基礎(chǔ)英語，為日后獨(dú)立閱讀簡單商務(wù)英語文章打下相應(yīng)的基礎(chǔ)?！　≡摻滩陌粗黝}分單元編寫，主要內(nèi)容包括：人力資源、市場調(diào)研、產(chǎn)品生命廚期、電子商務(wù)、國際貿(mào)易（2個(gè)單元）、商務(wù)類型、科技、定價(jià)、物流、保險(xiǎn)、廣告、市場組合、商標(biāo)和客戶服務(wù)，共15個(gè)單元，均為與商務(wù)基礎(chǔ)活動(dòng)密切相關(guān)的話題。教師可根據(jù)學(xué)生興趣安排授課質(zhì)序。根據(jù)中等職業(yè)學(xué)校學(xué)生年齡小、社會經(jīng)驗(yàn)缺乏的特點(diǎn)，編者將實(shí)事性、直觀性的教學(xué)與實(shí)踐貫穿于整個(gè)編寫過程中。教材的每一單元包含大量圖片，涉及學(xué)生日常生活中常見的國際化產(chǎn)品和企業(yè)，同時(shí)保留了傳統(tǒng)英語閱讀教程中的部分內(nèi)容，如問答、單詞填空，以鞏固學(xué)生對知識的掌握。

內(nèi)容概要

　　《商務(wù)英語閱讀》是中等職業(yè)學(xué)校課程改革試驗(yàn)成果教材。全書密切聯(lián)系商務(wù)英語工作實(shí)踐，從崗位需求和用人單位需求出發(fā)，精選教學(xué)內(nèi)容，培養(yǎng)學(xué)生從事商務(wù)英語工作的綜合職業(yè)能力?！渡虅?wù)英語閱讀》主要內(nèi)容包括人力資源、市場調(diào)研、產(chǎn)品生命周期、電子商務(wù)、國際貿(mào)易、商務(wù)類型、科技、定價(jià)、物流、保險(xiǎn)、廣告、市場組合、商標(biāo)和客戶服務(wù)，均為與商務(wù)活動(dòng)密切相關(guān)的話題?！　　渡虅?wù)英語閱讀》可供中等職業(yè)學(xué)校商務(wù)英語專業(yè)的學(xué)生使用，也可作為從事涉外商務(wù)工作人員的自學(xué)教材或參考用書。

書籍目錄

Chapter 1　Human ResourceChapter 2　Marketing ResearchChapter 3　Product Life CycleChapter 4　Electronic CommerceChapter 5　International Trade ⅠChapter 6　International TradeⅡChapter 7　Types of BusinessChapter 8　TechnologyChapter 9　PricingChapter 10　LogisticsChapter 11　InsuranceChapter 12　AdvertisementChapter 13　Marketing MixChapter 14　BrandingChapter 15　Customer Service部分答案參考書目

章節(jié)摘錄

　　Do you remember when the Nintendo came out in the early 1980s7 Excite Bike and Contra wereby far my favorite games, although my parents never let mehave one. They said it was too expensive,and that a newer,more high-tech version would come out in a few years anyway.Well,as much as we thought our parents didnt know any-thing when we were kids,they were right. A few years lat-er the Super Nintendo was released. Then it was the Nin-tendo 64,then the Game Cube. As I grew up during thesereleases,I started noticing a repeated trend with Nintendos: as old versions became less noveland more out-of-date, a new version would be released to kill off the old.For example,when the Super Nintendo came out,it cost around $ 200. Once everyone who al-ready had an NES bought the new Super Nintendo,prices dropped to around $150. After acouple years,you could pick up a new Super Nintendo for $100. Thats when Nintendo 64eame out,and it followed the same cyclical pattern.　　This cycle that Nintendo has gone through several times and will continue to go through iscalled the product life cycle. But Nintendo products arent the only ones that go through the productlife cycle. Virtually every produet has a life cycle, especially in a competitive market for that product.

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