商務(wù)英語寫作

內(nèi)容概要

《商務(wù)英語寫作》（第二版）是普通高等教育“十一五”國家級(jí)規(guī)劃教材——商務(wù)英語系列教材之一。該系列教材為商務(wù)英語專業(yè)、英語專業(yè)商務(wù)方向以及商科相關(guān)專業(yè)英語課程提供了比較完整的、成體系的教學(xué)資源。    本書將寫作知識(shí)、寫作技能與實(shí)際的商務(wù)活動(dòng)有機(jī)結(jié)合，為學(xué)生提供了大量范文，著重提高學(xué)生的商務(wù)寫作能力。本教材針對(duì)學(xué)習(xí)者的實(shí)際需要，選用了大量商務(wù)寫作范例，配備了多樣的寫作實(shí)踐練習(xí)。    本書分為6個(gè)部分——商務(wù)寫作概述、商務(wù)信函、商務(wù)報(bào)告、宣傳材料、演示和合同。

書籍目錄

Part One Introduction  Chapter 1 Introduction    1.1   Overview    1.2   Business Writing    1.3   Writing as a Process    1.4   Writing as a Product    1.5   Principles of Effective Business Writing    1.6   Intercultural CommunicationPart Two Business Correspondence  Chapter 2 The Layout of Business Letters    2.1   Overview    2.2   Parts of Business Letters    2.3   Presentation of Business Letters    2.4   Novice Writing and Comments    2.5   Useful Expressions and Structures  Chapter 3 Business Correspondence    3.1   Overview    3.2   Letters    3.3   Emails    3.4   Good News and Bad News Letters    3.5   Letters of Complaint    3.6   Letters of Persuasion    3.7   Novice Writing and Comments    3.8   Useful Expressions and StructuresPart Three Business Reports  Chapter 4 Memos    4.1   Overview    4.2   Historyof Memos    4.3   Characteristics of Successful Memos    4.4   Components of Memos    4.5   Writing Memos    4.6   Novice Writing and Comments    4.7   Useful Expressions and Structures  Chapter 5 Meeting Materials    5.1    Overview    5.2   Meeting Notices    5.3   Meeting Agendas    5.4   Meeting Minutes    5.5   Novice Writing and Comments    5.6   Useful Expressions and Structures  Chapter 6 Business Reports    6.1   Overview    6.2   Categories of Reports    6.3   Functions of Reports    6.4   Writing Business Reports    6.5   Preparations for Business Reports    6.6   Informal Reports    6.7   Formal Reports    6.8   Novice Writing and Comments    6.9   Useful Expressions and Structures  Chapter 7 Informational & Analytical Reports    7.1   Overview    7.2   Informational Reports    7.3   Analytical Reports    7.4   Novice Writing and Comments    7.5   Useful Expressions and Structures  Chapter 8 Business Proposals & Business Plans    8.1   Overview    8.2   Business Proposals    8.3   Business Plans    8.4   Novice Writing and Comments    8.5   Useful Expressions and Structures  Chapter 9 Annual Reports    9.1   Overview    9.2   The Annual Report and Its Sections    9.3   Writing the Annual ReportPart Four Publicity Materials  Chapter 10 Press Releases    10.1  Overview    10.2  Layout of the Press Release    10.3  Writingthe Press Release    10.4  Novice Writing and Comments    10.5  Useful Expressions and Structures  Chapter 11 Technical Descriptions    11.1  Overview    11.2  Types of Descriptions    11.3  MetHod of DeveLopment    11.4  Language of Descriptions    11.5  Illustrations in Descriptions    11.6  Novice Writing and Comments    11.7  Useful Expressions and Structures  Chapter 12 Operating Instructions    12.1  Overview    12.2  Understanding Your Task    12.3  Analyzing Your Audience    12.4  Components of Instructions    12.5  Sequenced Instructions and Styles of Presentation    12.6 Language of Instructions    12.7  Novice Writing and Comments    12.8  Useful Expressions and StructuresPart Five Visual Communication  Chapter 13 Questionnaire    13.1  Overview    13.2  Cover Letter    13.3  Layout of the Questionnaire    13.4  Preparing a Questionnaire    13.5  Tips for Framing the Questions    13.6  Tips for Designing and Presenting CHoices    13.7  Administering the Questionnaire    13.8  Interpreting Findings and Writing Up    13.9  Novice Writing and Comments    13.10 Useful Expressions and Structures  Chapter 14 Visual Techniques    14.1  Overview    14.2  MetHods of Visual Presentation    14.3  PowerPoint Slides    14.4  Language of Integrating the Visuals into the Text    14.5  Useful Expressions and StructuresPart Six Contracts  Chapter 15 Contracts    15.1  Overview    15.2  Types of Contract    15.3  Sales Contract    15.4  Sample ContractsAppendices  Appendix One Punctuation  Appendix Two List of Business Titles  Appendix Three ResumesKey to Exercises

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