大學商務英語口語

前言

　　在經濟全球化進程不斷加快的今天，我們已經邁入了一個嶄新的信息時代，中國也正在進一步融入經濟全球化的浪潮之中。對外貿易逐漸發(fā)展擴大，經濟和技術的交流也曰益頻繁。語言作為知識和信息的載體，是我們進行溝通和交流的重要工具。英語作為一門全球性的語言，在對外交流中必將發(fā)揮更加重要的作用。英語學習的深入和普及已經成為迫切的需要?！　≡S多人都學過英語，但又有多少人能夠在工作中隨心所欲地使用呢？基本知識是重要的，但是只有將它轉化成具體的語言才能起到交流的作用，流的目的。商務英語作為一種應用英語，受其實用性和西方多年商業(yè)習慣的影響，形成了與日常英語不同的風格、慣用形式和專業(yè)用語?！洞髮W商務英語口語》是一本實用性強并具有時代性特色的商務英語口語教材，可以滿足希望或正在從事國際商務工作的廣大學生、外貿從業(yè)人員、銀行和外企工作人員等多方面讀者的需要?！　　洞髮W商務英語口語》融專業(yè)知識和英語口語為一體，切合實際地培養(yǎng)學生的學習興趣，擴大學習范圍，提供學習援助。在編寫的過程中注重結合實際商務經驗，吸收了先進的交際教學方法，力求生動再現(xiàn)商務口語交際的情景?！　　洞髮W商務英語口語》共分三部分，15個單元，每單元一個主題。第一部分生動地講述了如何迎送外賓、款待客人等交際場景。第二部分作為核心，包括價格、付款方式、裝運、包裝等國際貿易的關鍵內容。第三部分包括求職面試、信息交流和項目報告等實用性極強的交際內容，從而使本教材涉獵的知識范圍更加廣闊?！　　洞髮W商務英語口語》每個單元均有兩篇示范對話，力求生動再現(xiàn)商務英語交際的真實場景。對話后附有生詞表和語言點注釋。注釋的釋義和例證均為中英文雙語。在用法擴展中對該語言點在商務、金融、證券等相關領域的用法都給予了詳盡實用的解釋和例證，并配有同義詞組和關聯(lián)詞組。每篇對話后就該對話所涉及的話題給予了言簡意賅的建議?！　”緯谡Z練習設計豐富多彩，包括從控制型到自由型等多種形式。練習部分的趣味性較強，能夠幫助學生鞏固和演練所學的知識、進一步學習各種商務信函、表格和報告.極大地提高學生的學習效率。書后附有練習答案，便于核對和參考。每單元在最后部分給出與本單元相關的商務用語和句型.便于學生了解、掌握和使用?！　≌暮蟾戒洸糠指接杏h對照商務常用語縮略語和商務單據，以便幫助學生熟悉商務工作領域特定的業(yè)務常識。　　本教材在編寫的過程中得到了高等教育出版社的認真指導和大力協(xié)助，在此致以深深的感謝。本教材的編寫從內容到形式都有不少新的嘗試，如有不妥、未及和錯誤之處，誠請讀者指正。

內容概要

　　《大學商務英語口語》每個單元均有兩篇示范對話，力求生動再現(xiàn)商務英語交際的真實場景。對話后附有生詞表和語言點注釋。注釋的釋義和例證均為中英文雙語。在用法擴展中對該語言點在商務、金融、證券等相關領域的用法都給予了詳盡實用的解釋和例證，并配有同義詞組和關聯(lián)詞組。每篇對話后就該對話所涉及的話題給予了言簡意賅的建議?！　　洞髮W商務英語口語》口語練習設計豐富多彩，包括從控制型到自由型等多種形式。練習部分的趣味性較強，能夠幫助學生鞏固和演練所學的知識、進一步學習各種商務信函、表格和報告，極大地提高學生的學習效率。書后附有練習答案，便于核對和參考。每單元在最后部分給出與本單元相關的商務用語和句型，便于學生了解、掌握和使用。

書籍目錄

Part Ⅰ Courtesy Demands ReciprocityUnit 1 On the Arrival of VisitorsDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 2 Greetings and IntroductionsDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 3 Entertaining ClientsDialogue OneDialogue TwoExercisesSupplementary TreasurePart Ⅱ Practicing Through DiligenceUnit 4 Inquiries and RepliesDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 5 Offers and CounteroffersDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 6 Withholding OffersDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 7 PackingDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 8 Payment and DeliveryDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 9 InsuranceDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 10 AcceptanceDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 11 AgencyDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 12 Complaints, Claims and AdjustmentsDialogue OneDialogue TwoExercisesSupplementary TreasurePart Ⅲ Presenting with ConfidenceUnit 13 Job InterviewDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 14 CommunicationDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 15 Project ReportingDialogue OneDialogue TwoExercisesSupplementary TreasureAppendix Ⅰ KeysAppendix Ⅱ AbbreviationsAppendix Ⅲ Business Documents

章節(jié)摘錄

　　ICI has always prospered by reinventing itself to move with the times.The organizationis now very well placed to participate in the growing markets of the early 2 Ist century withincreasing SUCCESS.Success builds confidence.Confidence crehtes an appetite for greater success.With sales up，profits up and our divestments essentially complete，I believe that ICI in its newshape is beginning to hit its stride. Our goals are clear.We intend to achieve organic growth rates of 4%-5% each year bydriving business performance to greater heights。We will maintain tight financial controlsthat inCrease capital efficiency and use the proceeds to fund bolt-on acquisitions when attractive0pportunities arise.We expect such acquisitions to accelerate growth by a further 1%-2% eachyeat.There is no shortage of opportunities to grow our businesses.In fact，there are far morethan we COuld address adequately.Altogether ICI businesses operate in about 1 50 markets.Some inevitably offer superior growth potential SO sorting the best from the rest is the firsttask.We are getting better and better at placing our people and capital where they willaChieve the most。But even in mature markets，we find and take opportunities to improveour businesses by growing sales and profits.Enhancing the product mix，upping the pace ofinnovatiofl，finding and winning new customers and doing more with existing customers arcjust a few of the ways we can build on our brand strengths to deliver profitable growth.We also plan to grow by acquisition and strategic investments.These may be regionalor technological，and will be in the sectors of highest growth，but they do not need to bebiC t0 be significant.Our consolidation of ownership of Aranal，one of Central and LatinAmericasl eading manufacturers of modified starches，and the acquisition of‘CelActiv’catalyst business,as well as the investment in DigiScents provide textbook examples.Aranalstrengthens National Starch~regional position.“CelActiv”takes ICI Synetix a step closertowards becoming one of the worlds leading catalyst companies.DigiScents complementsQuest，opening up the possibility of transmitting flavors or fragrances via electronictechnology.The map of ICI now bears little resemblance to that of a decade ago.For our Internationalbusinesses，the USA is our single largest market，accounting for 36%of sales.ContinentalEurope，Asia Pacific and the Americas combined represent 53%with the UK contributing theremaining 11%.

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