大學(xué)商務(wù)英語(yǔ)口語(yǔ)

前言

　　在經(jīng)濟(jì)全球化進(jìn)程不斷加快的今天，我們已經(jīng)邁入了一個(gè)嶄新的信息時(shí)代，中國(guó)也正在進(jìn)一步融入經(jīng)濟(jì)全球化的浪潮之中。對(duì)外貿(mào)易逐漸發(fā)展擴(kuò)大，經(jīng)濟(jì)和技術(shù)的交流也曰益頻繁。語(yǔ)言作為知識(shí)和信息的載體，是我們進(jìn)行溝通和交流的重要工具。英語(yǔ)作為一門(mén)全球性的語(yǔ)言，在對(duì)外交流中必將發(fā)揮更加重要的作用。英語(yǔ)學(xué)習(xí)的深入和普及已經(jīng)成為迫切的需要?！　≡S多人都學(xué)過(guò)英語(yǔ)，但又有多少人能夠在工作中隨心所欲地使用呢？基本知識(shí)是重要的，但是只有將它轉(zhuǎn)化成具體的語(yǔ)言才能起到交流的作用，流的目的。商務(wù)英語(yǔ)作為一種應(yīng)用英語(yǔ)，受其實(shí)用性和西方多年商業(yè)習(xí)慣的影響，形成了與日常英語(yǔ)不同的風(fēng)格、慣用形式和專業(yè)用語(yǔ)?！洞髮W(xué)商務(wù)英語(yǔ)口語(yǔ)》是一本實(shí)用性強(qiáng)并具有時(shí)代性特色的商務(wù)英語(yǔ)口語(yǔ)教材，可以滿足希望或正在從事國(guó)際商務(wù)工作的廣大學(xué)生、外貿(mào)從業(yè)人員、銀行和外企工作人員等多方面讀者的需要?！　　洞髮W(xué)商務(wù)英語(yǔ)口語(yǔ)》融專業(yè)知識(shí)和英語(yǔ)口語(yǔ)為一體，切合實(shí)際地培養(yǎng)學(xué)生的學(xué)習(xí)興趣，擴(kuò)大學(xué)習(xí)范圍，提供學(xué)習(xí)援助。在編寫(xiě)的過(guò)程中注重結(jié)合實(shí)際商務(wù)經(jīng)驗(yàn)，吸收了先進(jìn)的交際教學(xué)方法，力求生動(dòng)再現(xiàn)商務(wù)口語(yǔ)交際的情景?！　　洞髮W(xué)商務(wù)英語(yǔ)口語(yǔ)》共分三部分，15個(gè)單元，每單元一個(gè)主題。第一部分生動(dòng)地講述了如何迎送外賓、款待客人等交際場(chǎng)景。第二部分作為核心，包括價(jià)格、付款方式、裝運(yùn)、包裝等國(guó)際貿(mào)易的關(guān)鍵內(nèi)容。第三部分包括求職面試、信息交流和項(xiàng)目報(bào)告等實(shí)用性極強(qiáng)的交際內(nèi)容，從而使本教材涉獵的知識(shí)范圍更加廣闊?！　　洞髮W(xué)商務(wù)英語(yǔ)口語(yǔ)》每個(gè)單元均有兩篇示范對(duì)話，力求生動(dòng)再現(xiàn)商務(wù)英語(yǔ)交際的真實(shí)場(chǎng)景。對(duì)話后附有生詞表和語(yǔ)言點(diǎn)注釋。注釋的釋義和例證均為中英文雙語(yǔ)。在用法擴(kuò)展中對(duì)該語(yǔ)言點(diǎn)在商務(wù)、金融、證券等相關(guān)領(lǐng)域的用法都給予了詳盡實(shí)用的解釋和例證，并配有同義詞組和關(guān)聯(lián)詞組。每篇對(duì)話后就該對(duì)話所涉及的話題給予了言簡(jiǎn)意賅的建議?！　”緯?shū)口語(yǔ)練習(xí)設(shè)計(jì)豐富多彩，包括從控制型到自由型等多種形式。練習(xí)部分的趣味性較強(qiáng)，能夠幫助學(xué)生鞏固和演練所學(xué)的知識(shí)、進(jìn)一步學(xué)習(xí)各種商務(wù)信函、表格和報(bào)告.極大地提高學(xué)生的學(xué)習(xí)效率。書(shū)后附有練習(xí)答案，便于核對(duì)和參考。每單元在最后部分給出與本單元相關(guān)的商務(wù)用語(yǔ)和句型.便于學(xué)生了解、掌握和使用?！　≌暮蟾戒洸糠指接杏h對(duì)照商務(wù)常用語(yǔ)縮略語(yǔ)和商務(wù)單據(jù)，以便幫助學(xué)生熟悉商務(wù)工作領(lǐng)域特定的業(yè)務(wù)常識(shí)?！　”窘滩脑诰帉?xiě)的過(guò)程中得到了高等教育出版社的認(rèn)真指導(dǎo)和大力協(xié)助，在此致以深深的感謝。本教材的編寫(xiě)從內(nèi)容到形式都有不少新的嘗試，如有不妥、未及和錯(cuò)誤之處，誠(chéng)請(qǐng)讀者指正。

內(nèi)容概要

　　《大學(xué)商務(wù)英語(yǔ)口語(yǔ)》每個(gè)單元均有兩篇示范對(duì)話，力求生動(dòng)再現(xiàn)商務(wù)英語(yǔ)交際的真實(shí)場(chǎng)景。對(duì)話后附有生詞表和語(yǔ)言點(diǎn)注釋。注釋的釋義和例證均為中英文雙語(yǔ)。在用法擴(kuò)展中對(duì)該語(yǔ)言點(diǎn)在商務(wù)、金融、證券等相關(guān)領(lǐng)域的用法都給予了詳盡實(shí)用的解釋和例證，并配有同義詞組和關(guān)聯(lián)詞組。每篇對(duì)話后就該對(duì)話所涉及的話題給予了言簡(jiǎn)意賅的建議。　　《大學(xué)商務(wù)英語(yǔ)口語(yǔ)》口語(yǔ)練習(xí)設(shè)計(jì)豐富多彩，包括從控制型到自由型等多種形式。練習(xí)部分的趣味性較強(qiáng)，能夠幫助學(xué)生鞏固和演練所學(xué)的知識(shí)、進(jìn)一步學(xué)習(xí)各種商務(wù)信函、表格和報(bào)告，極大地提高學(xué)生的學(xué)習(xí)效率。書(shū)后附有練習(xí)答案，便于核對(duì)和參考。每單元在最后部分給出與本單元相關(guān)的商務(wù)用語(yǔ)和句型，便于學(xué)生了解、掌握和使用。

書(shū)籍目錄

Part Ⅰ Courtesy Demands ReciprocityUnit 1 On the Arrival of VisitorsDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 2 Greetings and IntroductionsDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 3 Entertaining ClientsDialogue OneDialogue TwoExercisesSupplementary TreasurePart Ⅱ Practicing Through DiligenceUnit 4 Inquiries and RepliesDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 5 Offers and CounteroffersDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 6 Withholding OffersDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 7 PackingDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 8 Payment and DeliveryDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 9 InsuranceDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 10 AcceptanceDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 11 AgencyDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 12 Complaints, Claims and AdjustmentsDialogue OneDialogue TwoExercisesSupplementary TreasurePart Ⅲ Presenting with ConfidenceUnit 13 Job InterviewDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 14 CommunicationDialogue OneDialogue TwoExercisesSupplementary TreasureUnit 15 Project ReportingDialogue OneDialogue TwoExercisesSupplementary TreasureAppendix Ⅰ KeysAppendix Ⅱ AbbreviationsAppendix Ⅲ Business Documents

章節(jié)摘錄

　　ICI has always prospered by reinventing itself to move with the times.The organizationis now very well placed to participate in the growing markets of the early 2 Ist century withincreasing SUCCESS.Success builds confidence.Confidence crehtes an appetite for greater success.With sales up，profits up and our divestments essentially complete，I believe that ICI in its newshape is beginning to hit its stride. Our goals are clear.We intend to achieve organic growth rates of 4%-5% each year bydriving business performance to greater heights。We will maintain tight financial controlsthat inCrease capital efficiency and use the proceeds to fund bolt-on acquisitions when attractive0pportunities arise.We expect such acquisitions to accelerate growth by a further 1%-2% eachyeat.There is no shortage of opportunities to grow our businesses.In fact，there are far morethan we COuld address adequately.Altogether ICI businesses operate in about 1 50 markets.Some inevitably offer superior growth potential SO sorting the best from the rest is the firsttask.We are getting better and better at placing our people and capital where they willaChieve the most。But even in mature markets，we find and take opportunities to improveour businesses by growing sales and profits.Enhancing the product mix，upping the pace ofinnovatiofl，finding and winning new customers and doing more with existing customers arcjust a few of the ways we can build on our brand strengths to deliver profitable growth.We also plan to grow by acquisition and strategic investments.These may be regionalor technological，and will be in the sectors of highest growth，but they do not need to bebiC t0 be significant.Our consolidation of ownership of Aranal，one of Central and LatinAmericasl eading manufacturers of modified starches，and the acquisition of‘CelActiv’catalyst business,as well as the investment in DigiScents provide textbook examples.Aranalstrengthens National Starch~regional position.“CelActiv”takes ICI Synetix a step closertowards becoming one of the worlds leading catalyst companies.DigiScents complementsQuest，opening up the possibility of transmitting flavors or fragrances via electronictechnology.The map of ICI now bears little resemblance to that of a decade ago.For our Internationalbusinesses，the USA is our single largest market，accounting for 36%of sales.ContinentalEurope，Asia Pacific and the Americas combined represent 53%with the UK contributing theremaining 11%.

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