商務(wù)英語(yǔ)綜合教程

內(nèi)容概要

　　《商務(wù)英語(yǔ)綜合教程（2）》學(xué)科的發(fā)展 我國(guó)改革開(kāi)放近30年來(lái)，由于國(guó)家建設(shè)的需求，各大學(xué)英語(yǔ)專(zhuān)業(yè)每年大量招生，并向社會(huì)輸送大批畢業(yè)生，其中很大一部分進(jìn)入國(guó)際商務(wù)和相關(guān)領(lǐng)域工作。原國(guó)家人事部對(duì)國(guó)際商務(wù)專(zhuān)業(yè)人才作了如下要求：“當(dāng)今國(guó)際問(wèn)貿(mào)易、國(guó)際經(jīng)濟(jì)技術(shù)交流與合作日益專(zhuān)業(yè)化，專(zhuān)業(yè)人員不僅需要具備堅(jiān)實(shí)的國(guó)際商務(wù)理論、熟悉有關(guān)的國(guó)際商務(wù)公約和慣例，掌握國(guó)際上通行的貿(mào)易作法和商務(wù)程序，而且要通曉外語(yǔ)，有一定的國(guó)際商務(wù)實(shí)際操作經(jīng)驗(yàn)”。廣東外語(yǔ)外貿(mào)大學(xué)國(guó)際《商務(wù)英語(yǔ)綜合教程（2）》學(xué)院曾針對(duì)國(guó)際商務(wù)類(lèi)用人單位和外企對(duì)商務(wù)類(lèi)人才的素質(zhì)和能力的要求進(jìn)行調(diào)查，調(diào)查結(jié)果也表明這個(gè)要求是合理的。正是適應(yīng)了社會(huì)對(duì)這類(lèi)英語(yǔ)+商務(wù)復(fù)合型人才的需求，《商務(wù)英語(yǔ)綜合教程（2）》作為英語(yǔ)專(zhuān)業(yè)的一個(gè)新的方向，迅速發(fā)展。目前全國(guó)已經(jīng)有數(shù)百所本科層次的高等院校設(shè)立《商務(wù)英語(yǔ)綜合教程（2）》方向，大多以英語(yǔ)作為主業(yè)，再以各種形式加上不等的商務(wù)知識(shí)內(nèi)容。經(jīng)過(guò)長(zhǎng)時(shí)間廣泛的交流，尤其是7次全國(guó)性研討會(huì)，我國(guó)高等院校在《商務(wù)英語(yǔ)綜合教程（2）》的培養(yǎng)目標(biāo)、課程設(shè)置和教學(xué)內(nèi)容等方面逐步取得了一些共識(shí)，為《商務(wù)英語(yǔ)綜合教程（2）》學(xué)科建設(shè)的提升和規(guī)范打下了很好的基礎(chǔ)?！　?.《商務(wù)英語(yǔ)綜合教程（2）》課程的定位　　教材編寫(xiě)是學(xué)科建設(shè)的重要一環(huán)。有一種看法，認(rèn)為《商務(wù)英語(yǔ)綜合教程（2）》教材的內(nèi)容應(yīng)當(dāng)大部分甚至全部都是商務(wù)方面的專(zhuān)題知識(shí)。我們認(rèn)為這種看法是將《商務(wù)英語(yǔ)綜合教程（2）》當(dāng)作一門(mén)ESP（English forSpeC詛C Purposes）課程，即以經(jīng)濟(jì)和管理學(xué)科的學(xué)生為對(duì)象的專(zhuān)門(mén)用途英語(yǔ)課程。我國(guó)當(dāng)前的情況是，《商務(wù)英語(yǔ)綜合教程（2）》是作為外國(guó)語(yǔ)言文學(xué)一級(jí)學(xué)科下的一個(gè)專(zhuān)業(yè)，要求學(xué)生具有較高程度的英語(yǔ)水平（語(yǔ)言知識(shí)和應(yīng)用能力），并且充分了解英語(yǔ)國(guó)家的社會(huì)與文化。要完成這個(gè)任務(wù)就需要設(shè)置一系列的英語(yǔ)語(yǔ)言和文化課程，這不是一門(mén)ESP類(lèi)型的《商務(wù)英語(yǔ)綜合教程（2）》課程能夠承擔(dān)的。此外，學(xué)生還要具有系統(tǒng)的商務(wù)知識(shí)，這就需要提供一系列的商科專(zhuān)業(yè)課程，一門(mén)ESP類(lèi)型的《商務(wù)英語(yǔ)綜合教程（2）》課程同樣不能夠承擔(dān)這個(gè)任務(wù)。

書(shū)籍目錄

Unit1 Animals and PlantsWarm-up ActivitiesListening & SpeakingIntensive ReadingA Weed，a Fly，a Mouse and a Chain of UninteConsequencesExtensive ReadingRose LegendReading & WritingThe Duck and the DachshundUnit2 Environmental ProtectionWarm．up ActivitiesListening&SpeakingIntensive ReadingCauses of Environmental ProblemsExtensive ReadingOn the Environment，It Isn’t AIl Bad NewsReading&WritingHow to Poison EarthUnit3 National IdentityWarm-up ActivitiesListening & SpeakingIntensive ReadingAmerican Social RclationsExtensive ReadingEthnicityReading & WritingEngland Your EnglandUnit4 SocializationWarm-up ActivitiesListening ＆ SpeakingIntensive ReadingSocializationExtensive ReadingSocializing 25 Years AgoReading & WritingSocializing with ConfidenceUnit5 Marriage and FamilyWarm-up ActivitiesListening & SpeakingIntensive ReadingModels for MarriageExtensive ReadingMarrying Within the CollegeReading & WritingWhy IWantaWifeUnit6 FashionsWarm-up ActivitiesListening & SpeakingIntensive ReadingWhat Is Fashion?Extensive ReadingHip-hop，What Is Cool?Reading & WritingClothing and Identity

章節(jié)摘錄

　　One of the most nerve.wracking situations for many people is attendingsocial events，particularly those where you don’t know anyone else。If you’relike many people，you have visions of yourself standing alone，looking awkward，sweating，and sneaking out the side door early.Socializing is difficult for manypeople.Why？For one，its a perfect opportunity for rejection。After all，if you sayor do something stupid，its very easy for the other person to move on to someoneelse if they find your conversation dull。Or another scenario is one where you’restuck at a table with a bunch of other people you don’t know.and you envisionyourself staring at your plate all through the meal.completdy at a loss of words.These fears are very common and normal。That.S good。It means that.if youfeel this way，you’re not alone.It also means that when you’re feeling awkwardin a social situation，others are as well.Even some people who appear to becompletely at ease may have a jumble of nerves and self-doubt inside.So what‘Sthe solution？If you are the person who speaks out first，makes the first move，andbegins a conversation，you’re taking the pressure off the other person.No longerare you now the one who is awkward at socializing，but you are now someonewho is focused on the other people attending.Changing your frame of mind in this way can be very helpful.Its also morehelpful than changing your frame of mind in other ways.such as using alcoholor other medications（unless you.ve had a thorough check.up with a doctor whohas prescribed anti.anxiety medications）.Its true that alcohol can put you at easeand make starting a conversation much easier.The problem is that it also makes itmuch easier to take another drink，and another，and before you know it（or don.t），you reallyare saying or doing something stupid.Unlessyou are absolutely confident in your ability tocontrol your drinking，avoid using this methodas a solution to your social fears.After you have reminded yourseIfthat many other people there are feelingjust as nervous as you are，try striking up aconversation.This is easier than it may seem一一or at！east.5t does become easier with practice.

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)英語(yǔ)綜合教程 PDF格式下載

---