新編商務英語基礎教程

前言

　　本教程屬于商務英語基礎階段的綜合性教材，主要為普通高校中需要進一步提高英語語言知識和技能的學生而編寫，旨在根據(jù)建構(gòu)主義理論和“任務型”教學法，創(chuàng)設比較真實的商務英語交際情境，融基礎商務英語知識于英語學習之中，使商務英語語言學習更有意義、更有效、更具時代感，幫助他們在大學英語學習中奠定扎實的基礎?！　【帉懽谥紴椋壕倪x材、精心編寫，力求做到編適于學、編便于教，努力使其成為一套適合商務英語教學特點的精品教材。　　作為“新編商務英語系列叢書”的基礎教程，本教程主要根據(jù)教育部頒發(fā)的《大學英語課程教學要求（試行）》（以下簡稱《課程要求》）為依據(jù)，在注重打好學生語言基礎的同時，更注重培養(yǎng)實際使用商務語言的技能，特別是使用商務英語進行初步交際的能力?！　榱烁玫伢w現(xiàn)商務英語教學的特點和要求，真正做到以學生為主體，從學生的實際和需要出發(fā)，本冊共設計10個單元，每單元覆蓋一個交際主題（theme-oricntcd）。主要由4大模塊組成：　　1.聽說實踐（Listen3_nolTalk）含語音、語調(diào)和聽力、口語實踐，旨在幫助學生糾正發(fā)音，認識詞重音、句子重音和語音、語調(diào)對提高聽說交際能力的重要性?！　?.閱讀實踐（ReadandThink），每單元由兩篇相近主題的閱讀材料組成，長度為300～500詞，并從商務英語的選材內(nèi)容、難度、長度等方面循序漸進。選材注重新穎性、知識性、趣味性和實用性，運用演繹法的Brainstorming預備活動導出單元主題，再通過課文學習進一步深化和擴展。課文后附有單詞和短語，給出了單詞的詞性、中英文釋義、主要短語、固定搭配及例句和注釋?！　?.知識和技能（KnowledgcandSkills）提供了比較基礎的語法、寫作和翻譯知識，并在擴展性練習中配備了相應的實踐活動以提高學生的語言應用能力。

內(nèi)容概要

　　《新編商務英語基礎教程（學生用書）》從最基礎的語音、語調(diào)入手，在逐漸提高聽說能力的同時，努力尋求語言能力和基礎商務知識的最佳結(jié)合點。

書籍目錄

Unit 1 Pleased to Meet YouPart 1 Listen and Talk1.Phonetic Practice1）Sound Recognition2）Listening Comprehension2.Oral Practice3.Laughing TimePart 2 Read and ThinkTcxt A Forms of AddrcssText B IntroductionPart 3 Knowledge and Skills1．Grammar人稱代詞2．Writing基本句型工3．Translation詞義的選擇Part 4 Extended ActivitiesUnit 2 Fist ContactPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 3 Visiting the CompanyPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 4 Business DinnerPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 5 Starying a BusinessPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 6 The Quality and Quantity of CustomersPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 7 AdvertisingPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 8 E-businessPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 9 DistributionPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesUnit 10 EmploymentPart 1 Listen and TalkPart 2 Read and ThinkPart 3 Knowledge and SkillsPart 4 Extended ActivitiesAppendixReferences

章節(jié)摘錄

　　Starting a business is a little like buying a car. You need to do some research before taking the steps. First, figure out if theres a demand for your product or service. Do a competitive analysis. Find a place to set up a shop. And create a plan to show the difference of your products.　　Thinking it over can mean the difference between success and failure, and it doesnt have to cost a penny. Networking, online research and other do-it- yourself methods can often work.　　Lets consider the case. It started as a place to hold weddings. Located in a beautiful old house, it attracted wedding business, but it wasnt making a profit because it usually sat empty on weekdays.　　If you should go ahead with your business idea, you need to ask questions like these: Is the market full？ Does your city really need another hardware store or flower shop？ How much money is spent in your business each year in your area？ Is there room in the market for one more business？ Does the market want what youre offering？ Or if youre developing a new online service for day traders, is it something they cant live without？　　Once youre sure of your business idea, dig it deeper. You need information thatll help you develop a unique business suggestion thatll give you a competitive advantage. The best sources of information will vary depending on the type of business and conditions, but choices include the following.

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