國際商務(wù)英語談判與溝通

內(nèi)容概要

　　《國際商務(wù)英語談判與溝通》針對國際商務(wù)談判的特點和要求，從實踐的角度，分析研究了民國際商務(wù)談判相關(guān)的國際慣例和國際商品交換過程的各種實際運作，以從事國際商務(wù)談判的主要業(yè)務(wù)環(huán)節(jié)為主線，系統(tǒng)介紹了各環(huán)節(jié)的操作規(guī)程和國際慣例。

書籍目錄

Part 1 ABC to Business Negotiation & CommunicationChapter 1 Fundamental Theories of Business Negotiation & CommunicationSection Ⅰ Introduction to Business Communication1. Business Communication & Its Nature2. The Role of Business Communication3. Components of CommunicationSection Ⅱ Basic Concepts of Business Negotiation1. Motivations of Business Negotiation2. Implications of Business Negotiation3. Elements of Business Negotiation4. Characteristics of Business Negotiation5. Types of Business NegotiationSection Ⅲ Practical Activities1. Case Study2. Role Play3. Mini NegotiationNegotiation TipsExtended ActivitiesChapter 2 Principles of Business Negotiation & CommunicationSection Ⅰ Principles of Business Communication1. Clarity2. Correctness3. Conciseness4. Completeness5. Courtesy6. ConsiderationSection Ⅱ Principles of Business Negotiation1. Principle of Collaborative Negotiation2. Principle of Interest Distribution3. Principle of Trust in Negotiation4. Principle of Distributive & Complex Negotiation5. Win-win PrincipleSection Ⅲ Practical Activities1. Case Study2. Role Play3. Mini NegotiationNegotiation TipsExtended ActivitiesChapter 3 Process of Business Negotiation & CommunicationSection Ⅰ Forms&Approaches of Business Communication1. Forms of Business Communication2. The Five Planning Steps of Business CommunicationSection Ⅱ Procedure of the Negotiation1. Pre-negotiation Stage2. Integrative Bargaining Stage3. Decision-making & Action StageSection Ⅲ Practical Activities1. Case Study2. Role Play3. Mini NegotiationNegotiation TipsExtended ActivitiesChapter 4 Strategies & Background of Business Negotiation & CommunicationSection Ⅰ Background of Business Communication1. Economic Systems2. Political Systems3. Legal Systems4. Linguistic Systems5. Social Customs SystemsSection Ⅱ Strategies and Tactics of Negotiations1. Choosing Suitable Style and Modes2. Strategies of Pre-Strategies of Presentation3. Strategies of Responsiveness4. Offensive and Defensive Strategies5. Strategies of Making Concessions6. Towards SettlementSection Ⅲ Practical Activities……Part 2 Practical Business CommunicationChapter 5 Oral Communication in BusinessChapter 6 Written Communication in Business(1)Chapter 7 Written Communication in Business(2)Chapter 8 Electronic CommunicationPart 3 Practical Business NegotiationChapter 9 Sales NegotiationChapter 10 Investment NegotiationChapter 11 Technology Trade NegotiationChapter 12 International Business Contract NegotiationPart 4 Intercultural Business Negotiation & CommunicationChapter 13 Intercultural Awareness in Business ActivitiesChapter 14 Different Culture and Business NegotiationKey to the Exercises

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