商務英語口語

內(nèi)容概要

本教材的教學內(nèi)容共十二個單元，每個單元由示范對話、學生對話、單項訓練、短文、視頻欣賞和錄音練習六個部分組成。第一部分的示范對話是每個單元的核心，它在內(nèi)容上前后承接，主要圍繞美國商人馬庫斯到中國購買辦公家具、洽談作為湯普森南京公司北美代理這一主要情節(jié)展開，內(nèi)容涉及付款、包裝、運輸、理賠、仲裁與合同簽署等外貿(mào)洽談中的重要環(huán)節(jié)。每個單元的第二至六部分，一方面鞏固課文中學習的內(nèi)容、詞匯、句式與表達法，另一方面適當介紹制造業(yè)、旅游業(yè)、時尚業(yè)、廣告、餐飲、媒體、動畫制作等多種商業(yè)活動的內(nèi)容及常用的英語詞匯。 本教材遵循以學生為教學主體的理念，課文的呈現(xiàn)方式、練習設計與多媒體課件的功能等均體現(xiàn)了這一教學理念。課文的示范對話和與之配套的學生對話分別有文字版與動畫版，動畫生動、形象地表現(xiàn)了對話內(nèi)容；文字版則配有詞匯與中文翻譯。每個單元有標注不同難度系數(shù)的練習。配套的多媒體課件使學生能在電腦上進行跟讀、模仿、角色扮演與錄音的訓練。這些有助于學生靈活、自主地安排學習與復習。

書籍目錄

Unit 1 Reception 　Model Dialogues 　　1 At the Airport　　2 At the Restaurant　　3 Introducing Companies　Student Dialogues 　　1 Asking for Mr. Liu's Room Number　　2 Asking for Flight Information　　3 Asking for the Train Schedule　Basics: Numbers 　Passage: Ted Turner 　Video Clip: BMW 　Recording Exercises: Advertising Unit 2 Telephone Communication 　Model Dialogues 　　1 Asking About New Products on the Phone　　2 Making Invitations on the Phone　　3 Asking for the Room Number on the Phone　Student Dialogues 　　1 Leaving a Message on the Answering Machine　　2 Calling Back Mr. Liu　　3 Dialing a Wrong Number　Basics: Telephone Numbers 　Passage: CNN and "The King of Media" 　Video Clip: Lavinia's Fashion Empire 　Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit Unit 3 Booking 　Model Dialogues 　　1 Booking Flight Tickets　　2 Booking Hotel Rooms　　3 Buying Concert Tickets　Student Dialogues 　　1 Booking a Flight Ticket　　2 Making an Appointment　　3 Confirming a Meeting　Basics: Month, Week, Dates and Time 　Passage: The American Attitude Towards Manual Labor 　Video Clip: Beauty Farm 　Recording Exercises: Recreation and Entertainment Unit 4 Schedules 　Model Dialogues 　　1 Arranging a Schedule　　2 Making Changes in a Schedule　　3 Arranging Further Meetings　Student Dialogues 　　1 Making a Schedule　　2 Sharing the Schedule　　3 Making Changes in the Schedule　Basics: Important Newspaper, Journals and Magazines in America and Britain 　Passage: Where Is the Beef: After Announcing the First Loss in Its History,　McDonald's Tries to Turn Around 　Video Clip: Toy Companies Target Oversized Children 　Recording Exercises: Travel （One） Unit 5 Price 　Model Dialogues 　　1 Setting the Manufacturer's Price　　2 Sharing the Advertising Cost　　3 Asking a Price　Student Dialogues 　　1 Asking a Price　　2 Negotiating the Price　Basics: Currency　Passage: Wal-Mart 　Video Clip: A Restored Farm in Portugal 　Recording Exercises: Travel (Two) Unit 6 Modes of Payment　Model Dialogues 　　1 Asking About Modes of Payment　　2 Talking About Opening a Letter of Credit　　3 Negotiating on the Modes of Payment　Student Dialogues 　　1 Comparing Different Modes of Payment　　2 Discussing the Modes of Payment　　3 Paying the Bill in a Restaurant　Basics: Asking for Price 　Passage: Henry Ford: Bringing the Automobile to the Common Man 　Video Clip: David Beckham: the Favorite of the Advertising Companies 　Recording Exercises: Famous People Unit 7 Shipment and Packaging Unit 8 Signing a Contract Unit 9 Coming to a New Company Unit 10 Working Together Unit 11 Sales Promotion Unit 12 Planning for the Future 附錄1 示范對話翻譯 附錄2 短文翻譯 附錄3 練習答案 附錄4 總詞匯表 參考文獻

章節(jié)摘錄

　　Dialogue 3 Buying Concert Tickets（Jennie Wang and Marcus Ro@ers arrive at Huangtian Airport in Shenzhen andthey are now on the airport shuttle bus to downtown Shenzhen.）Marcus：The food provided on the plane was wonderful.1’m stuffed.Iennie：Me too.We don’t need any dinner，do we？Marcus：N0.Jennie：In that case，we，ll have plenty of time in downtown Shenzhen.What would you Iike to do？Marcus：I have no idea.Do you have any suggestions？lennie：The World Park in Shenzhen iS quite well.known.It also offersfree performances in the evening.Marcus：Do we have to do Iots of waIking？We walked over onekilometer when we visited Confucius Temple District yesterdayevening.My legs are still tired.Jennie：Really？Marcus：Americans walk far less than Chinese.We drive too much.Jennie：Then we’d better choose a more sedentary activity.Would youlike to spend one or two hours in a bar？Marcus：Not really.Is there a concert playing in the town？l like music alot.1’m curious about Chinese music.Jennie：I like Chinese music too.Let’S check whether there is a concertin the Music Hall when we get downtown.I noticed a poster inthe lobby of the airport.

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