國(guó)際商務(wù)管理

前言

　　隨著新經(jīng)濟(jì)時(shí)代的到來(lái)和全球經(jīng)濟(jì)一體化進(jìn)程的加劇，中國(guó)比以往任何時(shí)候都更加需要既通曉英語(yǔ)交際又熟悉國(guó)際商務(wù)理念和慣例的國(guó)際化人才。在此背景下，我們?cè)诙嗄杲虒W(xué)研究和實(shí)踐的基礎(chǔ)上，主動(dòng)實(shí)施國(guó)際化戰(zhàn)略，積極引進(jìn)英國(guó)職業(yè)教育中國(guó)家職業(yè)資格證書（NVQ：National Vocational Qualifications）體系中科學(xué)的教育理念，在教學(xué)實(shí)踐中實(shí)施國(guó)際商務(wù)與英語(yǔ)教學(xué)一體化和教學(xué)與評(píng)估一體化的教學(xué)策略，以學(xué)生為主體，以教師為主導(dǎo)，突出教學(xué)的過(guò)程評(píng)估，強(qiáng)調(diào)學(xué)生職業(yè)能力和核心技能的培養(yǎng)。在上述教育思想和理念的指導(dǎo)下，經(jīng)過(guò)編委們的精心策劃和編寫人員的共同努力，最終編著成了這套特色鮮明的國(guó)際商務(wù)系列高職高專類雙語(yǔ)教材，希望能夠?yàn)槲覈?guó)培養(yǎng)高職層次的國(guó)際化商務(wù)英語(yǔ)專業(yè)人才盡自己的綿薄之力?！　”鞠盗薪滩氖切率兰o(jì)廣東省高等教育教學(xué)改革工作項(xiàng)目《中英職教商務(wù)文秘專業(yè)課程改革與實(shí)踐》的成果之一。該項(xiàng)目由廣東省教育廳牽頭，與英國(guó)文化委員會(huì)合作開(kāi)發(fā)，在教育部高職高專教育英語(yǔ)課程教學(xué)指導(dǎo)委員會(huì)的具體指導(dǎo)下，由深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國(guó)語(yǔ)學(xué)院負(fù)責(zé)實(shí)施。該系列教材的講義曾在深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國(guó)語(yǔ)學(xué)院學(xué)生中試用，經(jīng)過(guò)不斷修改和潤(rùn)色，最終形成了本套國(guó)際商務(wù)系列雙語(yǔ)教材?！　”鞠盗薪滩陌ā秶?guó)際市場(chǎng)營(yíng)銷》、《國(guó)際貿(mào)易實(shí)務(wù)》、《商務(wù)人力資源管理》、《國(guó)際商務(wù)管理》、《電子商務(wù)》、《國(guó)際商務(wù)交際》和《國(guó)際商務(wù)文秘》共7本。該系列教材獨(dú)辟蹊徑，以全新的視角詮釋和探索國(guó)際商務(wù)與英語(yǔ)學(xué)習(xí)一體化的教學(xué)思想與規(guī)律，既具國(guó)際視野，又有中國(guó)特色，具體表現(xiàn)在以下5個(gè)方面：　　1．指導(dǎo)思想國(guó)際化：本教材的編寫借鑒英國(guó)國(guó)家職業(yè)資格證書（NVQ）教育科學(xué)的教學(xué)指導(dǎo)思想、先進(jìn)實(shí)用的育人理念、以學(xué)生為中心的教學(xué)方法、模塊化的教學(xué)方式、重在過(guò)程的多元化教學(xué)評(píng)估、強(qiáng)調(diào)核心技能的素質(zhì)教育實(shí)踐，從選材、體例到評(píng)估都體現(xiàn)了國(guó)際上先進(jìn)的職業(yè)教育理念。

內(nèi)容概要

　　《國(guó)際商務(wù)管理》是新世紀(jì)廣東省高等教育教學(xué)改革工作項(xiàng)目《中英職教商務(wù)文秘專業(yè)課程改革與實(shí)踐》的成果之一。該項(xiàng)目由廣東省教育廳牽頭，與英國(guó)文化委員會(huì)合作開(kāi)發(fā)，在教育部高職高專教育英語(yǔ)課程教學(xué)指導(dǎo)委員會(huì)的具體指導(dǎo)下，由深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國(guó)語(yǔ)學(xué)院負(fù)責(zé)實(shí)施。該系列教材的講義曾在深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國(guó)語(yǔ)學(xué)院學(xué)生中試用，經(jīng)過(guò)不斷修改和潤(rùn)色，最終形成了本套國(guó)際商務(wù)系列雙語(yǔ)教材。

書籍目錄

Part Ⅰ　For StudentsUnit One International Business Environment1.1　Economic Conditions1.2　Industry Conditions1.3　Global ConditionsUnit Two Foundations of Management2.1　Defining Management2.2　The Essence of Management2.3　The Development of Management ThoughtsUnit Three Strategic Management3.1　Strategy and Strategic Management3.2　The Strategic Management Process3.3　Levels of StrategyUnit Four Business Organizations4.1　Business Planning4.2　Organization Charts and Organization Structure4.3　Forms of Business OwnershipUnit Five Organizational Culture5.1　Getting to Know Organizational Culture5.2　Identifying Types of Organizational Culture5.3　Learning to Read Organizational Culture5.4　Diagnosing Organizational CultureUnit Six Management Communication6.1　Introduction to Communication6.2　Organizational Communication6.3　Communication as a ManagerUnit Seven Operations Management7.1　Definition and Strategies of Operations Management7.2　Operations Controls7.3　Production Processes and TechnologyUnit Eight Human Resources Management8.1　Introduction8.2　Human Resources Management Activities8.3　Environmental Concerns and Current IssuesUnit Nine Financial Management9.1　Accounting and Financial Analysis9.2　Financing9.3　Business ExpandingUnit Ten Marketing Management10.1　Developing and Pricing Products10.2　Distributing Products10.3　Promoting ProductsUnit Eleven Management Information System11.1　Introduction to MIS11.2　MIS Resources11.3　ReengineeringUnit Twelve Project Management12.1　Introduction to a Project12.2　Project Life Cycle12.3　Project ManagementAppendix 1　Business Terms BankAppendix 2　ReferencesPart Ⅱ For TeachersAssessment GuidanceAimsOverall structure for elementsAssessment Procedures and MethodsDemonstrating Knowledge and UnderstandingRoles of Candidate/Assessor/Internal VerifierGrading System

章節(jié)摘錄

　　Capitalism allows for private ownership of businesses. Entrepreneurs havethe freedom to create businesses that they believe will serve the peoples needs.The United States is regarded as a capitalist society because entrepreneurs areallowed to create businesses and compete against each other. In a capitalistsociety， entrepreneurs desire to earn profits motivates them to produceproducts and services that satisfy customers. Competition allows efficient firmsto increase their share of the market and forces inefficient firms out of themarket.　　Socialism is an economic system that contains some features of capitalismnow. For example， governments in some socialist countries allow people to ownbusinesses and property and to select their own jobs.　However，　thesegovernments are highly involved in the provision of various services. Health-care services are run by many governments and are provided at a low cost.Also， the governments of socialist countries tend to offer high levels of benefitsto unemployed people. Such services are indirectly paid for by the businessesand the workers who earn income. Socialist governments impose high tax rateson income so that they have sufficient funds to provide all their services.　　Historically， the governments of many countries in Eastern Europe， LatinAmerica， and the Soviet Bloc owned most businesses， but in recent years theyhave allowed for private business ownership.　Many government-ownedbusinesses have been sold to private investors. As a result of privatization，many governments are reducing their influence and allowing firms to compete ineach industry. Privatization allows firms to focus on providing the products andservices that people desire and forces the firms to be more efficient to ensuresurvival. Thousands of businesses in the former Soviet Bloc have beenprivatized. Some U.S. firms have acquired businesses sold by the governmentsof the former Soviet republics and other countries. Privatization has providedan easy way for some international firms to own businesses in many othercountries.

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    國(guó)際商務(wù)管理 PDF格式下載

---