國際商務管理

前言

　　隨著新經(jīng)濟時代的到來和全球經(jīng)濟一體化進程的加劇，中國比以往任何時候都更加需要既通曉英語交際又熟悉國際商務理念和慣例的國際化人才。在此背景下，我們在多年教學研究和實踐的基礎(chǔ)上，主動實施國際化戰(zhàn)略，積極引進英國職業(yè)教育中國家職業(yè)資格證書（NVQ：National Vocational Qualifications）體系中科學的教育理念，在教學實踐中實施國際商務與英語教學一體化和教學與評估一體化的教學策略，以學生為主體，以教師為主導，突出教學的過程評估，強調(diào)學生職業(yè)能力和核心技能的培養(yǎng)。在上述教育思想和理念的指導下，經(jīng)過編委們的精心策劃和編寫人員的共同努力，最終編著成了這套特色鮮明的國際商務系列高職高專類雙語教材，希望能夠為我國培養(yǎng)高職層次的國際化商務英語專業(yè)人才盡自己的綿薄之力。　　本系列教材是新世紀廣東省高等教育教學改革工作項目《中英職教商務文秘專業(yè)課程改革與實踐》的成果之一。該項目由廣東省教育廳牽頭，與英國文化委員會合作開發(fā)，在教育部高職高專教育英語課程教學指導委員會的具體指導下，由深圳職業(yè)技術(shù)學院應用外國語學院負責實施。該系列教材的講義曾在深圳職業(yè)技術(shù)學院應用外國語學院學生中試用，經(jīng)過不斷修改和潤色，最終形成了本套國際商務系列雙語教材?！　”鞠盗薪滩陌ā秶H市場營銷》、《國際貿(mào)易實務》、《商務人力資源管理》、《國際商務管理》、《電子商務》、《國際商務交際》和《國際商務文秘》共7本。該系列教材獨辟蹊徑，以全新的視角詮釋和探索國際商務與英語學習一體化的教學思想與規(guī)律，既具國際視野，又有中國特色，具體表現(xiàn)在以下5個方面：　　1．指導思想國際化：本教材的編寫借鑒英國國家職業(yè)資格證書（NVQ）教育科學的教學指導思想、先進實用的育人理念、以學生為中心的教學方法、模塊化的教學方式、重在過程的多元化教學評估、強調(diào)核心技能的素質(zhì)教育實踐，從選材、體例到評估都體現(xiàn)了國際上先進的職業(yè)教育理念。

內(nèi)容概要

　　《國際商務管理》是新世紀廣東省高等教育教學改革工作項目《中英職教商務文秘專業(yè)課程改革與實踐》的成果之一。該項目由廣東省教育廳牽頭，與英國文化委員會合作開發(fā)，在教育部高職高專教育英語課程教學指導委員會的具體指導下，由深圳職業(yè)技術(shù)學院應用外國語學院負責實施。該系列教材的講義曾在深圳職業(yè)技術(shù)學院應用外國語學院學生中試用，經(jīng)過不斷修改和潤色，最終形成了本套國際商務系列雙語教材。

書籍目錄

Part Ⅰ　For StudentsUnit One International Business Environment1.1　Economic Conditions1.2　Industry Conditions1.3　Global ConditionsUnit Two Foundations of Management2.1　Defining Management2.2　The Essence of Management2.3　The Development of Management ThoughtsUnit Three Strategic Management3.1　Strategy and Strategic Management3.2　The Strategic Management Process3.3　Levels of StrategyUnit Four Business Organizations4.1　Business Planning4.2　Organization Charts and Organization Structure4.3　Forms of Business OwnershipUnit Five Organizational Culture5.1　Getting to Know Organizational Culture5.2　Identifying Types of Organizational Culture5.3　Learning to Read Organizational Culture5.4　Diagnosing Organizational CultureUnit Six Management Communication6.1　Introduction to Communication6.2　Organizational Communication6.3　Communication as a ManagerUnit Seven Operations Management7.1　Definition and Strategies of Operations Management7.2　Operations Controls7.3　Production Processes and TechnologyUnit Eight Human Resources Management8.1　Introduction8.2　Human Resources Management Activities8.3　Environmental Concerns and Current IssuesUnit Nine Financial Management9.1　Accounting and Financial Analysis9.2　Financing9.3　Business ExpandingUnit Ten Marketing Management10.1　Developing and Pricing Products10.2　Distributing Products10.3　Promoting ProductsUnit Eleven Management Information System11.1　Introduction to MIS11.2　MIS Resources11.3　ReengineeringUnit Twelve Project Management12.1　Introduction to a Project12.2　Project Life Cycle12.3　Project ManagementAppendix 1　Business Terms BankAppendix 2　ReferencesPart Ⅱ For TeachersAssessment GuidanceAimsOverall structure for elementsAssessment Procedures and MethodsDemonstrating Knowledge and UnderstandingRoles of Candidate/Assessor/Internal VerifierGrading System

章節(jié)摘錄

　　Capitalism allows for private ownership of businesses. Entrepreneurs havethe freedom to create businesses that they believe will serve the peoples needs.The United States is regarded as a capitalist society because entrepreneurs areallowed to create businesses and compete against each other. In a capitalistsociety， entrepreneurs desire to earn profits motivates them to produceproducts and services that satisfy customers. Competition allows efficient firmsto increase their share of the market and forces inefficient firms out of themarket.　　Socialism is an economic system that contains some features of capitalismnow. For example， governments in some socialist countries allow people to ownbusinesses and property and to select their own jobs.　However，　thesegovernments are highly involved in the provision of various services. Health-care services are run by many governments and are provided at a low cost.Also， the governments of socialist countries tend to offer high levels of benefitsto unemployed people. Such services are indirectly paid for by the businessesand the workers who earn income. Socialist governments impose high tax rateson income so that they have sufficient funds to provide all their services.　　Historically， the governments of many countries in Eastern Europe， LatinAmerica， and the Soviet Bloc owned most businesses， but in recent years theyhave allowed for private business ownership.　Many government-ownedbusinesses have been sold to private investors. As a result of privatization，many governments are reducing their influence and allowing firms to compete ineach industry. Privatization allows firms to focus on providing the products andservices that people desire and forces the firms to be more efficient to ensuresurvival. Thousands of businesses in the former Soviet Bloc have beenprivatized. Some U.S. firms have acquired businesses sold by the governmentsof the former Soviet republics and other countries. Privatization has providedan easy way for some international firms to own businesses in many othercountries.

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