新編商務英語精讀

內容概要

　　《新編商務英語精讀（4）》共10個單元，每單元由閱讀I（Reading T）、閱讀Ⅱ（ReadingⅡ）以及擴展性練習（Extended ActiVities）組成?！缎戮幧虅沼⒄Z精讀（4）》旨在尋求語言能力培養(yǎng)和商務英語知識學習的最佳結合點，即在全面培養(yǎng)學生英語語言綜合能力的同時，熟悉各種商務活動，了解商務方面的知識?！靶戮幧虅沼⒄Z系列叢書”適用于商務英語專業(yè)的學生?！缎戮幧虅沼⒄Z精讀（4）》另配錄音磁帶。

書籍目錄

Unit 1AdvertisementReading IAdvertisingReading 11 The Mixed Blessing of Advertising TechnologyExtended ActivitiesFunction and Structure：PersuasionPractical Reading：Language of AdvertisingBasic Writing：Sentence Writing(I）Additional VocabularyBusiness WorldHumor TimeUint 2Business CommunicationReading I How to Write Magnetic Sales LettersReading 11Using Audience Analysis to Adapt Your MessageExtended ActivitiesFunction and Structure：Expressions at the Post OfficePracticaI Reading：Leaflet：Swift ServiceBasic Writing：Sentence Writing(II）Additional VocabularyBusiness WorldHumor TimeUnit 3 Organizational CuitoureReading I The Organizational Culture and the DiscourseCommun ityReadingⅡHonda of AmericaExtended ActivitiesFunction and Structure：Expressing Curiosity＆Asking forJnformationPractical Reading：A Case StudyBasic Writing：Topic SentenceAdditional VocabularyBusiness WorldHumor-rimeUnit4 FamilyReading IMagic of a Full MoonReading 11 The“New Father”——No Real Role ReversalExtended ActivitiesFunction and Structure：ExplanationPractical Reading：Advertisements for PropertiesBasic Writing：Unity and CoherenceAdditional VocabularyBusiness WorldHumor TimeUnit 5SightseeingReading IBig FunReading 11Follow Summer WaterfallsExtended ActivitiesFunction and Structure：Expressions for SightseeingPractical Reading：ItineraryBasic Writing：Paragraph DevelopmentAdditional VocabularyBusiness WorldHumor TimeUnit 6 Public RelationsReading I Public RelationsReading 11A General Introduction to Publ ic RelationsExtended ActivitiesFunction and Structure：Expressions at a HotelPractical Reading：Hotel BrochuresBasic Writing：Telephone MessagesAdditional VocabularyBusiness WorldHumor TimeUnit 7 Modern OffiveReading I The Modern OfficeReadingⅡRule Number One：Clear That DeskExtended ActivitiesFunction and Structure：Receiving GuestsPractical Reading：the Communicative ProcessesBasic Writing：NotesAdditional VocabularyBusiness WorldHumor-rimeUnit 8 ProductionReading INew Process DesignsReadingⅡThe Two Basic Methods of ProductionExtended ActivitiesFunction and Structure：Describing ProductsPracticaJ Reading：Production ActivitiesBasic Writing：MemosAdditionaJ VocabularyBusiness WorldHumor-I-imeUnit 9 AutomobilesReading IOars：On a Road to NowhereReadingⅡMerging Hand—made Oraftsmanship with World—classManufactur ingExtended ActivitIesFunction and Structure：TraveJ by CarPractical Reading：Car AdsBasic Writing：E-mailsAdditionaf VocabularyBusiness WorldHumor TimeUnit 10 InsmaneeReading I Types of InsuranceReadingⅡBasic Insurance ConceptsExtended ActivitiesFunction and Structure：ConversationaJ StrategiesPracticaJ Reading：Insurance FbrmBasic Writing：FaxAdditionaf VocabularyBusiness WorldHumor TimeAppendix New WordsAppendixII ExpressionsAppendix III Word StudyAppendix IV Special Use

編輯推薦

　　本書為“新編商務英語系列叢書”之一。本書共10個單元，每單元由閱讀I（Reading T）、閱讀Ⅱ（ReadingⅡ）以及擴展性練習（Extended ActiVities）組成。本書旨在尋求語言能力培養(yǎng)和商務英語知識學習的最佳結合點，即在全面培養(yǎng)學生英語語言綜合能力的同時，熟悉各種商務活動，了解商務方面的知識。本書另配錄音磁帶。　　本書為全國商務英語研究會推薦教材，適用于商務英語專業(yè)的學生。

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