新編商務(wù)英語寫作（第2冊(cè)）

前言

　　《商務(wù)英語寫作（1）、（2）》自2000年8月初版以來，在不少學(xué)校用了多輪，廣大專家和讀者對(duì)本書提出了許多寶貴的批評(píng)和建議。這些批評(píng)和建議，集中到一點(diǎn)，就是本書的語言有些偏難，學(xué)生不易理解。據(jù)此，我們對(duì)本書進(jìn)行了修訂?！渡虅?wù)英語寫作（2）》的體例基本上沒有什么變化。所作的修改可用“一減一增”來概括。“一減”是減掉了原來較為晦澀難懂的說明和例句，由于篇幅關(guān)系，每課后面的Moresamples部分則一概刪掉，而增加的則是少量中文說明。限于原書的框架，沒有對(duì)本書做傷筋動(dòng)骨的“改造”。所以，本書遠(yuǎn)沒有改到“面目全非”的地步。本教材的教學(xué)目標(biāo)也沒有改變，所以教師可以按既定的教學(xué)計(jì)劃實(shí)施教學(xué)。相信本新編版能更加貼近高等職業(yè)學(xué)校、高等?？茖W(xué)校和成人高等學(xué)校英語專業(yè)的實(shí)際，更加方便廣大師生的教學(xué)。當(dāng)然，由于種種限制，本書遠(yuǎn)遠(yuǎn)沒有達(dá)到理想的程度。事實(shí)上，任何修訂都可能引起新的問題。因此，我們熱切地希望廣大專家和讀者對(duì)本書提出新的批評(píng)和建議，以便我們進(jìn)一步改進(jìn)。

內(nèi)容概要

　　《新編商務(wù)英語寫作2》為“新編商務(wù)英語系列叢書”之一。第1冊(cè)為“基礎(chǔ)英語寫作”，該冊(cè)內(nèi)容涵蓋選詞、造句、段落的寫作以及各類體裁文章的寫作。第2冊(cè)為“商務(wù)英語寫作”，內(nèi)容分為商務(wù)文件的寫作和公司內(nèi)部的報(bào)告和合同寫作等。本教材適用于商務(wù)英語專業(yè)的學(xué)生。

書籍目錄

Unit 1 Elements of a Good Business Letter1 What Is a Good Business Letter?2 The Layout of a Business LetterExercisesUnit 2 Promotion Communications1 What Is a Good Sales Letter?2 Selling a Product3 Selling a ServiceExercisesUnit 3 Request Letters1 What Is an Effective Request Letter?2 Requesting Detailed Information About an Advertised Product3 Requesting Information About Availability of a Product4 Requesting Information About an Advertised Service5 Requesting Information About DiscountsExercisesUnit 4 Response Letters1 Responding to Requests for Detailed Information Aboutan Advertised Product2 Responding to Requests for Information About an AdvertisedService3 Responding to Requests for Information About the Availabilityof a Product or ServiceExercisesUnit 5 Special Request Letters1 Asking for an Appointment2 Asking for Advice3 Asking for Free Products4 Requesting Reproduction Franchise for Commercial UseExercisesUnit 6 Responding to Special Request Letters1 Responding to Requests for an Appointment2 Responding to Requests for Advice3 Responding to Requests for Free Products4 Responding to Requests for Reproduction Privi，leges forCommercial UseExercisesUnit 7 Letters from Customers to Suppliers (I）1 Placing an Order2 Canceling an Order3 Thanking a Supplier for Service4 Complaining About Unsatisfactory Services or ProductsExercisesUnit 8 Letters from Suppliers to Customers (II）1 Informing a Customer About the Shipment of Goods2 Informing a Customer That You Are Unable to Fill His Order3 Thanking a Customer for an Order4 Expressing Gratitude for Support5 Explaining/Apologising for ProblemsExercisesUnit 9　Letters from Customers to Suppliers (Ⅱ）1 Asking for Permission to Return Purchased Goods2 Asking for Easier Payment TermsExercisesUnit 10 Letters from Suppliers to Customers (Ⅱ）1 Responding to Requests for Permission to Return Purchased2 Responding to Requests Concerning Payment DiscountExercisesUnit 11 Collection Letters1 Elements of Persuasion in Collection Letters2 Types of Collection LettersExercisesUnit 12 Interoffice Letters (Memorandums）1 Formal and Informal Memorandums2 Request， Confirmation， and Procedural MemorandumsExercisesUnit 13 Employment Communications1 Writing Job Application Letters2 Writing R@sum@s3 Writing to Job Applicants4 Accepting and Declining a Job OfferExercisesUnit 14 Business Invitation and Responses1 Writing an Invitation2 Making Responses to InvitationsExercisesUnit 15 The Writing of Advertisements1 Advertising and English Advertisements2 Linguistic Features of Advertising English3 Practice of CopywritingExercisesUnit 16 Classification and Structure of Business Reports1 Classification of Business Reports2 Basic Elements and Structure of Business ReportsExercisesUnit 17 Procedures of Writin~ a Formal Business Report1 Determining and Defining the Topic2 Collecting Data3 Presenting Findings and Analysing the Report Problem4 Presenting a Conclusion5 Making Recommendations and Anticipating Effects6 Writing Style7 Different Types of Business ReportsExercisesUnit 18 Business Contracts1 Types of Business Contracts2 General Principles in Writing and Understanding a Business Contract3 Components of a Business Contract4 Relevant Laws5 Stylistic Features of Business Contracts6 A Sample of a ContractExercisesKeys

章節(jié)摘錄

　　1．2．3 Leasing Contract（租賃合同）Under a leasing contract，the owner of a property，or lessor（出租人），gives theexclusive（獨(dú)家的，專有的）right of the use of that property to someone else,the lessee（承租人）．But the ownership of the leased property never passes from the lessor to thelessee．（出租財(cái)產(chǎn)的所有權(quán)并未從出租人轉(zhuǎn)移至承租人。）In leasing contracts，the primary object is the lease of the property．Some contractsprovide the lessee with all option（選擇權(quán)）to buy the property concerned．An option tobuy the leased property must be agreed upon in advance．This type of arrangement isbeing increasingly used when very expensive equipment is involved，such as aircraft andships．

圖書封面

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