新編商務(wù)英語泛讀。第4冊(cè)

前言

　　《新編商務(wù)英語泛讀》是商務(wù)英語系列教材之一。教材中的語言材料均選自當(dāng)代英美報(bào)刊雜志以及某些商務(wù)專著，其內(nèi)容新穎、涉及面廣。本教材旨在通過較大量的閱讀，使學(xué)生鞏固已學(xué)的基本詞匯和語法知識(shí)，擴(kuò)大詞匯量，加強(qiáng)語感，提高英語閱讀能力。若配合本系列教材的其他分冊(cè)使用，則更能系統(tǒng)地掌握商務(wù)英語的基本詞匯及其表達(dá)方式，全面地獲得有關(guān)商務(wù)的基本知識(shí)?！　】紤]到商務(wù)英語初學(xué)者的英語語言基礎(chǔ)尚不扎實(shí)，以前又很少接觸商務(wù)材料，我們對(duì)教材中涉及商務(wù)知識(shí)的閱讀材料作了精心設(shè)計(jì)：隨著學(xué)生在其他專業(yè)課中商務(wù)知識(shí)的逐步增加，本教材中商務(wù)材料所占的比例逐漸增大。在第l、2冊(cè)中商務(wù)材料約占60％，以上，在第3、4冊(cè)中占80％.以上，第5、6冊(cè)課文均為商務(wù)材料?！　”窘滩墓灿?jì)6冊(cè)，每冊(cè)10個(gè)單元。每單元分2個(gè)部分。第l部分由課文（Text）及相應(yīng)的練習(xí)組成，其中Text A可作為主課文使用，Text B可作HomeReading使用，教師亦可根據(jù)需要作適當(dāng)調(diào)整；第2部分為快速閱讀（FastReading），每單元都配有2篇短文及相應(yīng)的練習(xí)，其目的是培養(yǎng)學(xué)生在有限時(shí)間內(nèi)快速準(zhǔn)確地獲取主要信息的能力，此部分可在課堂規(guī)定的時(shí)間內(nèi)完成。本教材每冊(cè)各配有期中與期末2套自測題，用以檢查已學(xué)過的詞匯、語言知識(shí)、商務(wù)知識(shí)及閱讀理解能力。每冊(cè)書后附有該冊(cè)生詞總表及練習(xí)答案，供教師和學(xué)生參考?！　”窘滩目晒┢胀ǜ叩葘W(xué)校、高等職業(yè)學(xué)校、高等?？茖W(xué)校以及成人高等學(xué)校商務(wù)英語專業(yè)的學(xué)生使用，亦可用作愛好英語的非商務(wù)英語專業(yè)學(xué)生的自學(xué)課本。各學(xué)校在使用本教材時(shí)可根據(jù)學(xué)生英語及商務(wù)知識(shí)的基礎(chǔ)靈活掌握。英語基礎(chǔ)好的學(xué)生可以直接用第2冊(cè)作起點(diǎn)，也可有選擇地使用課本中的商務(wù)材料?！　∮捎跁r(shí)間倉促，水平有限，疏漏和錯(cuò)誤之處在所難免，歡迎批評(píng)指正。

內(nèi)容概要

　　本教材的語言材料新穎、地道，文章均選自當(dāng)代英美報(bào)刊雜志以及某些商務(wù)專著；內(nèi)容豐富、涉及面廣，涵蓋金融、財(cái)經(jīng)、企業(yè)管理、國際貿(mào)易、電子商務(wù)等諸多領(lǐng)域。本教材采用英語語言和商務(wù)知識(shí)有機(jī)結(jié)合的編寫方式，使學(xué)生既能提高英語閱讀理解能力，又能系統(tǒng)地掌握商務(wù)英語的基本詞匯及其表達(dá)方式，全面地獲得有關(guān)商務(wù)的基本知識(shí)。本教材適合商務(wù)英語專業(yè)的學(xué)生使用。

書籍目錄

Unit 1Part A TextText A Public RelationsText B Disney Expands Its Product MixPart B Fast ReadingUnit 2Part A TextText A Reflex BuyingText B　Her ChoicePart B Fast ReadingUnit 3Part A TextText A Marketing WizardText B Marge, a Top-notch SalespersonPart B Fast ReadingUnit 4Part A TextText A Eight Steps to Success in NegotiatingText B Funds Find a Mutual Admiration SocietyPart B Fast ReadingUnit 5Part A TextText A Going DownmarketText B Getting a Grip on the MarketPart B Fast ReadingTest 1Unit 6Part A TextText A A Dragon Raises Its HeadText B　A Critical Eye on ShanghaiPart B Fast ReadingUnit 7Part A TextText A　H-Share FeverText B When It Pays to List at HomePart B Fast ReadingUnit 8Part A TextText A Window of OpportunityText B Mrs, Wang Gets a Taste for CreditPart B Fast ReadingUnit 9Part A TextText A Chinas Hi-tech LureText B Small, Supple and SuccessfulPart B Fast ReadingUnit 10Part A TextText A Currency QuestionsText B A Brave New World?Part B Fast ReadingTest 2vocabularykey

章節(jié)摘錄

　　In recent years, many amateurs have been buying relatively light-weight andinexpensive video cameras to capture family events and " memories"Frequently, the buyer is a first-time father who wants to record the birth andearly development of his new baby. CA has not offered the low-priced qualitymodels such buyers commonly want. But Rich Monash knew that lots of suchvideo cameras are bought and felt that there ought to be a good opportunity toexpand sales during the coming Christmas gift-giving season. Therefore, heplanned a special pre-Christmas sale of two of the most popular brands of videocameras and discounted the prices to competitive discount store levels —— about$500 for one and $800 for the other. To promote the sale, he posted largesigns in the store windows and ran ads in a Christmas gift-suggestion edition ofthe local newspaper. This edition appeared each Wednesday during the fourweeks before Christmas. At these prices and with this promotion, Rich hopedto sell at least 100 cameras. However, when the Christmas returns were in,total sales were five cameras. Rich was extremely disappointed with theseresults —— especially because trade experts suggested that sales of video camerasin these price and quality ranges were up 200 percent over last year —— duringthe Christmas selling season.

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