體驗(yàn)商務(wù)英語同步練習(xí)4

內(nèi)容概要

《體驗(yàn)商務(wù)英語》系列教材為學(xué)習(xí)者提供了全新的學(xué)習(xí)方式，即在體驗(yàn)中學(xué)習(xí)商務(wù)英語，進(jìn)而提高運(yùn)用英語進(jìn)行商務(wù)交際的能力。該系列教材是在培生教育出版集團(tuán)出版的Market Leader和Powerhouse系列教材的基礎(chǔ)上改編的，由《綜合教程》、《聽學(xué)教程》、《同步練習(xí)》、《教師用書》和配套的錄音、錄像資料等組成?！　　锻骄毩?xí)》提供語法、詞匯、寫作和語音、聽說練習(xí)及測試題、配有錄音，可作為BEC考試的參考練習(xí)。

書籍目錄

Unit1 CommunicationUnit2 International marketingUnit3 Building relationshipsUnit4 SuccessUnit5 Job satisfactionUnit6 PiskUnit7 E-commerceUnit8 Team buildingUnit9 Raising financeUnit10 Customer serviceUnit11 Crisis managementUnit12 ManagementUnit13 Takeovers and mergersUnit14 The future of business

章節(jié)摘錄

　　Dan Beldy, a San Francisco venture capitalist, hasseen thousands of snazzy business cards- withbright colours, weird shapes, maps and even mirrors.The problem is that none has ever really caught hisattention.　　Mr Beldy says hed rather skip the card altogetherand simply key the contact information into anotebook computer…………………………　　Computer　databases　and　personal　digitalassistants may soon replace business card wallets,but, paradoxically,…………………………　　Bob Popyck, author of Heres My Card: How toNetwork Using　Your Business Card to ActuallyCreate More Business, agrees that well-designedbusiness cards are still important.　 Business cards are personal, gracious and markyou as someone of world class, he writes. They candifferentiate you.　 Iprint.com, an online printing company thatcaters mainly to small businesses and individuals,sold $2m （1.3m） worth of business cards betweenOctober 1999 and June 2000 says Eric Atwood, a public relations specialist forIprint. Weve noticed that people are being morecreative…………………………　　However, the newest trend is digital cards -CD-Roms cut to business-card size that can containa catalogues worth of information. California-based　Moon　Global　Network,　one　of　manycompanies trying to tap this market, recentlycreated　a　CD-Rom　card　for　an　electronicsdistribution company that included information on3,000 products…………………………　　But for the same information on printed material,development and production would have cost$30,000, says Roger Drews, senior account executiveand director of operations for Business-CD.com,Moon Globals CD-Rom card division.　 Still, digital business cards only work if therecipient　has　the　technical　know-how.　AaronFineman, a New York-based freelance photographer,thinks that not many people are ready for digitalcards yet…………………………　　Terri Henry, director of marketing for Icast.com,an entertainment industry site, agrees. She wondershow people could program the information into anotebook computer if they did not have a businesscard to begin with…………………………

編輯推薦

　　教材特點(diǎn)：將國際高務(wù)活動(dòng)引入課堂，體驗(yàn)真實(shí)的商務(wù)世界，角色扮演和案例學(xué)習(xí)將體驗(yàn)式學(xué)習(xí)引向深入，教學(xué)設(shè)計(jì)嚴(yán)謹(jǐn)，為體驗(yàn)式學(xué)習(xí)打好基礎(chǔ)，教學(xué)資源豐富，為體驗(yàn)式教學(xué)提供有力支持。

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