體驗商務(wù)英語教師用書3

前言

　　為了迎接入世挑戰(zhàn)，滿足高等院校和廣大學(xué)習(xí)者提高商務(wù)英語技能的需求，高等教育出版社引進了培生教育出版集團出版的Market Leader和Power House系列教材，將這兩套教材改編為《體驗商務(wù)英語》系列教材。該系列教材由《綜合教程》、《同步練習(xí)》、《聽說教程》、《教師用書》以及配套的錄音帶和錄像資料組成。該系列教材為學(xué)習(xí)者提供了全新的學(xué)習(xí)方式，即在體驗中學(xué)習(xí)商務(wù)英語，進而提高運用英語進行商務(wù)交際的能力。針對中國人學(xué)習(xí)商務(wù)英語的特點，改編組在原教材的基礎(chǔ)上補充了有關(guān)商務(wù)知識的注釋和有中英文注釋的詞匯表。

內(nèi)容概要

《體驗商務(wù)英語》系列教材為學(xué)習(xí)者提供了全新的學(xué)習(xí)方式，即在體驗中學(xué)習(xí)商務(wù)英語，進而提高運用英語進行商務(wù)交際的能力，該系列教材是在培生教育出版集團出版的Mardet Leader和Powerhouse系列教材的基礎(chǔ)上改編的，由《綜合教程》、《聽說教程》、《同步練習(xí)》、《教師用書》和配套的錄音、錄像資料等組成。

書籍目錄

Notes on unitsUnit 1 GIobaUsation　At a glance　Business brief　Lesson notesUnit 2 Brands　At a glance　Business brief　Lesson notesUnit 3 Travel　At a glance　Business brief　Lesson notesUnit 4 Advertising　At a glance　Business brief　Lesson notesUnit 5 Employment　At a glance　Business brief　Lesson notesUnit 6 Trade　At a glance　Business brief　Lesson notesUnit 7 Innovation　At a glance　Business brief　Lesson notesUnit 80rganisation　At a glance　Business brief　Lesson notesUnit 9 Money　At a glance　Business brief　Lesson notesUnit 10 Ethics　At a glance　Business brief　Lesson notesUnit 11 Change　At a glance　Business brief　Lesson notesUnit 12 Strategy　At a glance　Business brief　Lesson notesUnit 13 Cultures　At a glance　Business brief　Lesson notesUnit 14 Leadership　At a glance　Business brief　Lesson notesUnit 15 Competition　At a glance　Business brief　Lesson notesUnit 16 Quality　At a glance　Business brief　Lesson notesText bank　Teacher's notes　Unit 1 GlobaUsation　　One　size fits all　　The non-globalisation of taste?　Unit 2 Brands　　Brand development and advertising　　Brand-stretching　Unit 3 Travel　　The automation of travel　　Hotels and globalisation　Unit 4 Advertising　　TV advertising　　Word-of-mouth advertising……Resource bankAudio script

章節(jié)摘錄

　　Background　　Books closed, find out if any of your SS are or have been involved in the music industry and briefly elicit details. Ask SS what music retailers they know （e.g. HMV, Virgin）. Find out which one（s） they use themselves and briefly elicit details of their size, positioning, history, success, etc. Tell SS they are going to read about a UK music retailer called Orbit Records. Write Locations and Products on the board. Tell SS to read Background and note down where the company is located and what products it sells. When they have finished, they compare and finalise their answers in pairs.　　Check the answers with the whole class and collate them on the board （Locations- London, UK, Germany; Products -CDs, computer games, videos, tee-shirts, adventure holidays, concert tickets, books, comics）.　　A change of leadership Write Signs of leadership failure on the board and elicit some ideas that might apply to Orbit. Tell SS to read through the section headed A change of leadership and note down the signs of leadership failure that are mentioned. When they have finished, they compare and finalise their answers in pairs. Check the answers with the whole class and collate them on the board （poor strategy, lack of clear vision, unable to communicate well, poor morale）.

編輯推薦

　　《同步練習(xí)》提供語法、詞匯、寫作和語音、聽說練習(xí)及測試題，配有錄音，可作為BEC考試的參考練習(xí)。　　《體驗商務(wù)英語3》特點：　　將國際商務(wù)活動引入課堂，體驗真實的商務(wù)世界。角色扮演和案例學(xué)習(xí)將體驗式學(xué)習(xí)引向深入。教學(xué)設(shè)計嚴謹，為體驗式學(xué)習(xí)打好基礎(chǔ)。教學(xué)資源豐富，為體驗式教學(xué)提供有力支持。

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