跨文化商務(wù)交際

前言

　　一個(gè)企業(yè)的成功，不僅取決于它的生產(chǎn)能力，而且取決于它的文化能力；在國(guó)際商務(wù)活動(dòng)中，還取決于它的跨文化交際能力?！　〗?jīng)濟(jì)全球化的趨勢(shì)、國(guó)際商務(wù)活動(dòng)的日益頻繁，越來(lái)越顯示出對(duì)多元文化理解的必要性和跨文化交際能力的重要性。跨文化意識(shí)意味著直接的經(jīng)濟(jì)效益。一個(gè)企業(yè)想讓自己的產(chǎn)品在國(guó)際市場(chǎng)上占有一席之地，一個(gè)跨國(guó)公司想在其他國(guó)家或地區(qū)取得經(jīng)濟(jì)效益，不僅要具備高超的經(jīng)濟(jì)、技術(shù)和管理水平，而且需要深刻了解對(duì)象國(guó)的文化。正因?yàn)槿绱?，世界上許多大公司都十分重視國(guó)際商務(wù)活動(dòng)中跨文化交流的研究和培訓(xùn)，許多經(jīng)貿(mào)類大學(xué)都把跨文

內(nèi)容概要

　　21世紀(jì)的中國(guó)，國(guó)際合作日益頻繁也更加廣泛，對(duì)參與國(guó)際商務(wù)交往人員的跨文化交際能力也提出了更高的要求。培養(yǎng)和提高跨文化交際能力成為英語(yǔ)教學(xué)的重要內(nèi)容。    　本書(shū)共10章，第1至4章以跨文化交際學(xué)的基本理論為框架，闡述交際與文化的關(guān)系、文化價(jià)值觀對(duì)跨文化商務(wù)交際的影響，介紹文化差異在言語(yǔ)和非言語(yǔ)方面的表現(xiàn)。第5至10章運(yùn)用跨文化交際學(xué)理論具體分析重要商務(wù)實(shí)踐活動(dòng)中的文化差異，即跨文化商務(wù)寫作、禮儀、談判、營(yíng)銷、倫理和企業(yè)文化。  　　教材特色；　▲跨文化交際理倫與商務(wù)交往實(shí)踐相結(jié)合　▲國(guó)際商務(wù)文化與中國(guó)文化相結(jié)合　▲通過(guò)幕例學(xué)習(xí)培養(yǎng)學(xué)生的跨文化交際能力　▲每章有學(xué)習(xí)目標(biāo)和中文邊注，配有圖表

書(shū)籍目錄

Chapter 1 Communication: An Intercultural Perspective　I.　Basics of Human Communication　　1.  Needs and Purposes for Communication　　2.  Definition of Communication　　3.  The Scope and Classification of Communication　　4.  The Process of Communication　　5.  Characteristics of Communication　II.  A Review of Intercultural Communication Study　　1.  Intercultural Communication Study in the U.S.　　2.  Intercultural Communication Study in China　　3.  The Multidisciplinary Nature of Intercultural Communication Study　III.  A Review of Intercultural Business Communication　　1.  The Research of Intercultural Business Communication　　2.  The Importance of Learning Intercultural Business Communication　　3.  The Complexity in Learning Intercultural Business CommunicationChapter 2 Understanding Cultures and Their Values　I.　The Nature of Culture　　1.  Definitions of Culture　　2.  Ingredients of Culture　　3.  Characteristics of Culture　II.  The Basics of Cultural Values　　1.  Definition of Value　　2.  Values Form the Core of Culture　　3.  Priorities of Cultural Values　III.  Understanding Cultural Patterns　　1.  Kluckhohn and Strodtbeck's Value Orientations　　2.  Hofstede-Bond's Value Dimensions　　3.  Trompenaars' Value Dimensions　　4.  Schwartz's Value Inventory　　5.  Hall's High- and Low-context OrientationChapter 3 Comprehending Verbal Communication　I.　The Relation Between language and Culture　　1.  The Influence of Culture on Language　　2.  The Influence of Language on Culture　II.  Cultural Impact on Language at Various Levels　　1.  Meanings of Words　　2.  Sociolinguistic Rules　　3.  Analysis of Speech Acts　　4.  Discourse Patterns　　5.  Verbal StylesChapter 4 Perceiving Nonverbal Communication　I.　The Basics of Nonverbal Communication　　1.  Defining Nonverbal Communication　　2.  The Importance of Nonverbal Communication　　3.  Functions of Nonverbal Communication　II.  Cultural Impact on Nonverbal Communication　　1.  Body Movement　　2.  Eye Contact　　3.  Touch　　4.  Smell　　5.  Paralanguage　　6.  Spatial Language　　7.  Temporal LanguageChapter 5 Intercultural Business Writing　I.　The Importance of Writing in Intercultural Business Communication　II.  Cultural Consideration in Planning Business Messages　　1.  Defining Purpose　　2.  Analyzing Intercultural Audiences　　3.  Selecting a Channel and Medium　III.  Cultural Consideration in Organizing Business Messages　　1.  Organizing Routine, Good-news, and Goodwill Messages　　2.  Organizing Bad-news Messages　　3.  Organizing Persuasive Messages　　4.  Organizing Reports　　5.  Organizing Employment Messages　IV.  Cultural Differences in Format and Layout of Business LettersChapter 6 Intercultural Business Etiquette and Protocol　I.　The Importance of Appropriate Etiquette and Protocol　II.　Defining Business Etiquette and Protocol　III.  Cultural Differences in Business Etiquette and Protocol　……Chapter 7　Intercultural Business NegotiationChapter 8  Intercultural Markeking CommunicationChapter 9  Intercultural Business EthicsChapter 10  Organizational Culture and Intercultural Communication TrainingKey to ExercisesBibliography

章節(jié)摘錄

　　From data collected in 63 countries, with more than 60,000 individuals taking part, Schwartz derived a total of 10 distinct value types （power, achievement, hedonism, stimulation, self-direction, universalism, benevolence, tradition, conformity, and security） at an individual-level analysis.　　These individual level Value types each represent a number of values which can be combined in a joint "idea": Values located in the "Power value type are likely to indicate an individual who values social status and prestige or control and dominance over people and resources. High scores in the "Achievement" value type would indicate a high priority given to personal success and admiration. "Hedonism" represents a value type where preference is given to pleasure and self-gratification. "Stimulation" represents a group of values that express a preference for an exciting life, and "Self-direction"a distinct group of values that value independence, creativity, and freedom. The "Universalism" value type on the other side represents a preference for social justice and tolerance, whereas the "Benevolence" value domain contains values promoting the welfare of others. The "Conformity" value type contains values that represent obedience and the "Tradition" value type is made up out of values representing a respect for traditions and customs. Lastly, the "Security" value type is a value orientation containing values relating to the safety, harmony, and welfare of society and of oneself （Schwartz, 2001）.　　Viewed in a circular order, these ten types of values can be ordered into four higher order value types: "openness to change" combines stimulation, self-direction, and a part of hedonism; "self- enhancement" combines achievement and power as well as the remainder of hedonism. On the opposite side of the circle, "conservation" combines the value orientations of security, tradition, and conformity; and "self- transcendence", which combines universalism and benevolence. These four higher order value types form two bipolar conceptual dimensions.

編輯推薦

　　《跨文化商務(wù)交際》特色；　　▲跨文化交際理倫與商務(wù)交往實(shí)踐相結(jié)合　　▲國(guó)際商務(wù)文化與中國(guó)文化相結(jié)合　　▲通過(guò)幕例學(xué)習(xí)培養(yǎng)學(xué)生的跨文化交際能力　　▲每章有學(xué)習(xí)目標(biāo)和中文邊注，配有圖表。

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