商務(wù)英語(yǔ)

前言

　　我國(guó)加入世界貿(mào)易組織之后，國(guó)民經(jīng)濟(jì)的全球化、市場(chǎng)化進(jìn)程進(jìn)一步加快，對(duì)外商務(wù)往來(lái)也日趨頻繁。經(jīng)濟(jì)的發(fā)展和社會(huì)的變革對(duì)高職高專教育經(jīng)濟(jì)類專業(yè)的英語(yǔ)教學(xué)提出了與時(shí)俱進(jìn)、更加注重培養(yǎng)實(shí)際應(yīng)用能力的要求?！　榱烁玫嘏囵B(yǎng)高職高專教育經(jīng)濟(jì)類學(xué)生在涉外商務(wù)活動(dòng)中的業(yè)務(wù)溝通能力，使其熟練、準(zhǔn)確地掌握涉外業(yè)務(wù)中的交際技能與業(yè)務(wù)知識(shí)，我們從高職高專教學(xué)的特點(diǎn)與培養(yǎng)目標(biāo)出發(fā)，在總結(jié)多年商務(wù)英語(yǔ)教學(xué)經(jīng)驗(yàn)的基礎(chǔ)上編寫了此教材?！　”窘滩木哂腥缦绿攸c(diǎn)：　　1.時(shí)效性。本教材選材新穎，體現(xiàn)了時(shí)代特征，有助于了解涉外商務(wù)活動(dòng)中的新理念、新術(shù)語(yǔ)、新方法和最新發(fā)展動(dòng)態(tài)?！　?.真實(shí)性。本教材選材真實(shí)，與日常涉外商務(wù)活動(dòng)和貿(mào)易業(yè)務(wù)密切吻合。注重強(qiáng)化對(duì)學(xué)生在真實(shí)情景中運(yùn)用英語(yǔ)和商務(wù)知識(shí)解決實(shí)際問(wèn)題能力的培養(yǎng)?！　?.實(shí)用性。本教材簡(jiǎn)明扼要，通俗易懂，特別注重對(duì)學(xué)生實(shí)用能力的培養(yǎng)?！　?.以學(xué)生為中心。本教材圍繞以學(xué)生為中心而精心設(shè)計(jì)。編者站在高職高專學(xué)生的視角上編寫出來(lái)的訓(xùn)練模塊以任務(wù)為中心，易學(xué)、易懂、易做，從而容易激發(fā)學(xué)生的學(xué)習(xí)熱情?！　”窘滩墓卜?0個(gè)單元，參考學(xué)時(shí)為40－50學(xué)時(shí)，教師在實(shí)際使用過(guò)程中可根據(jù)實(shí)際情況對(duì)教材內(nèi)容作適當(dāng)調(diào)整?！　”窘滩挠衫钇渌蓳?dān)任主編，參加編寫的有張文蓮、昊婉君、盧雪良、杜秀峰、麥?zhǔn)缛A、陳麗華、伍時(shí)燕、梁惠妍和龍蕓。湖南師范大學(xué)外語(yǔ)學(xué)院黃振定教授審閱了書稿，并提出了寶貴意見(jiàn)，在此表示衷心的感謝?！　∮捎诰幷咚接邢蓿瑫须y免有不當(dāng)和疏漏之處，懇請(qǐng)廣大讀者批評(píng)指正。

內(nèi)容概要

本書是高等職業(yè)教育技能型緊缺人才培養(yǎng)培訓(xùn)工程系列教材之一。    本書在編寫中認(rèn)真貫徹了“學(xué)一點(diǎn)、會(huì)一點(diǎn)、用一點(diǎn)”以及英語(yǔ)語(yǔ)言能力與商務(wù)知識(shí)相結(jié)合的原則，在注重商務(wù)英語(yǔ)閱讀能力訓(xùn)練的同時(shí)，強(qiáng)調(diào)對(duì)商務(wù)英語(yǔ)聽(tīng)、說(shuō)能力的培養(yǎng)，以期培養(yǎng)高職高專學(xué)生在涉外商務(wù)交際活動(dòng)中的實(shí)用技能。    本書共分10個(gè)單元，每個(gè)單元都由“讀”、“寫”、“說(shuō)”和“聽(tīng)”4部分組成，內(nèi)容涉及商務(wù)活動(dòng)的多個(gè)方面。本書還配有多媒體助學(xué)課件，供學(xué)生自主學(xué)習(xí)時(shí)使用。    本書可作為高等職業(yè)院校、高等?？茖W(xué)校、成人高校、民辦高校及本科院校舉辦的二級(jí)職業(yè)技術(shù)學(xué)院電子商務(wù)、國(guó)際貿(mào)易、市場(chǎng)營(yíng)銷及其他相關(guān)專業(yè)商務(wù)英語(yǔ)課程的教材，也可供五年制高職、中職學(xué)生使用，并可作為從事實(shí)際工作的社會(huì)人士的參考書。

書籍目錄

Unit One Establishment of Business Relations  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Two Offer and Acceptance  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Three Agency and Claim  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Four Marketing  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Five Money and Banking  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Six Negotiation  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Seven lnsurance  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Eight Transport  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Nine Partnership and Cooperation  Pre-reading Task  Text  After-reading Tasks  Extended ActivitiesUnit Ten Stock Exchange  Pre-reading Task  Text  After-reading Tasks  Extended Activities參考文獻(xiàn)

章節(jié)摘錄

　　Go to business events conferences，training days，exhibitions and any eventwhere business people are gathered.You won’t build a lasting network.from youroffice desk.A trade exhibitions web site is a good events listing source?！　e prepared when you go out to meet new people.Have your diary’businesscards and literature with you and know what questions you want to ask.Start byasking them what their business is but also remember to listen.It’s only whensomeone else is talking that you find out anything new.Ask for their business cardand then offer your card.　　Be a resource for referrals yourself.Be armed with contacts and useful infor.marion to give to others.That will encourage a two.way flow.　　Follow up quickly on new contacts either to give them the information or to ar.range to meet.　　One goal of networking is to get referrals，so don’t be afraid to ask“Whoelse should I be talking to？”　　Regularly stay in contact with your network partners and re.establish contact.with old relationships.A phone call will help to keep relationships going and in.elude them on your newsletter mailing.　　Establish yourself as an expert your field，perhaps by writing articIes or bybeing available to talk to journalists.If you and your business are in the news，people will want to talk to you.

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