新編商務(wù)英語(yǔ)精讀

內(nèi)容概要

　　《新編商務(wù)英語(yǔ)系列叢書(shū)：新編商務(wù)英語(yǔ)精讀（2）（學(xué)生用書(shū)）》共10個(gè)單元，每單元由閱讀I （Reading I），閱讀U（ReadingⅡ）以及擴(kuò)展性練習(xí)（Extended Activities）組成?！缎戮幧虅?wù)英語(yǔ)系列叢書(shū)：新編商務(wù)英語(yǔ)精讀（2）（學(xué)生用書(shū)）》旨在尋求語(yǔ)言能力培養(yǎng)和商務(wù)英語(yǔ)知識(shí)學(xué)習(xí)的最佳結(jié)合點(diǎn)，即在全面培養(yǎng)學(xué)生英語(yǔ)語(yǔ)言綜合能力的同時(shí)，熟悉各種商務(wù)活動(dòng)，了解商務(wù)方面的知識(shí)。本叢書(shū)適用于商務(wù)英語(yǔ)專業(yè)的學(xué)生。《新編商務(wù)英語(yǔ)系列叢書(shū)：新編商務(wù)英語(yǔ)精讀（2）（學(xué)生用書(shū)）》另配錄音磁帶。

書(shū)籍目錄

Unit 1 Sports and BusinessReading Ⅰ Nike， from Small Beginnings to World Giant （ Ⅰ ）Reading Ⅱ Nike， from Small Beginnings to World Giant （ Ⅱ ）Extended ActivitiesLexical KnowledgeFunction and Structure : ComplimentingPractical Reading : Football and Basketball CatalogueAdditional VocabularyBusiness World: Brand ImageHumor TimeUnit 2 OwnershipReading Ⅰ Types of Business OwnershipReading Ⅱ Business in a Fraa Enterprise SystemExtended ActivitiesLexical KnowledgeFunction and Structure : Asking or Offering FavorsPractical Reading: Company RelationshipAdditional VocabularyBusiness World: Joint VentureHumor TimeUnit 3 FashionReading Ⅰ FashionReading Ⅱ Very Smart FashionsExtended ActivitiesLexical KnowledgeFunction and Structure : Expressing Concern， Consolation and EncouragementPractical Reading: Bar Graphs Additional VocabularyBusiness World: The Fashion IndustryHumor TimeUnit 4 Consumer SatisfactionReading Ⅰ BargainsReading Ⅱ Why People Buy?Extended ActivitiesLexical KnowledgeFunction and Structure : ComplainingPractical Reading : Advertisement of BargainsAdditional VocabularyBusiness World: Consumer Satisfaction/DissatisfactionHumor TimeUnit 5 EducationReading Ⅰ Managing Your Study TimeReading Ⅱ Kissing the Books GoodbyeExtended ActivitiesLexical KnowledgeFunction and Structure : Talking about Personal InterestsPractical Reading: NoticesAdditional VocabularyBusiness World: Vocational EducationHumor TimeUnit G ManagementReading Ⅰ Areas of Management……Unit 7 InterviewUnit8 TrademarkUnit 9 Successful BusinessmenUnit 10 Successful Businesses

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　　《新編商務(wù)英語(yǔ)系列叢書(shū)：新編商務(wù)英語(yǔ)精讀（2）（學(xué)生用書(shū)）》是全國(guó)商務(wù)英語(yǔ)研究會(huì)推薦教材。

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