新編商務(wù)英語精讀

前言

　　經(jīng)過全體編者的努力和辛勤勞動(dòng)，《新編商務(wù)英語精讀》終于付梓了。這是一套將培養(yǎng)英語語言能力與學(xué)習(xí)商務(wù)英語知識(shí)相結(jié)合的新教材，使用對(duì)象是商務(wù)英語專業(yè)的學(xué)生以及廣大英語愛好者。對(duì)于語言能力，英語教學(xué)界已基本達(dá)成共識(shí)：語言能力應(yīng)包括語言知識(shí)和交際能力。語言知識(shí)包括語音、詞匯、語法等關(guān)于語言系統(tǒng)方面的知識(shí)；交際能力是運(yùn)用語言的能力，即如何開始談話，如何結(jié)束談話，在各類言語事件中應(yīng)談什么話題以及如何在各種不同的語境中，恰當(dāng)?shù)貙?shí)施各種語言行為（如請(qǐng)求、道歉、邀請(qǐng)等）的能力。本書通過循序漸進(jìn)的方式，使學(xué)生逐步掌握系統(tǒng)的英語語言基礎(chǔ)知識(shí)，同時(shí)也注重培養(yǎng)學(xué)生的交際能力，為此我們精心設(shè)計(jì)了許多小組活動(dòng)，為學(xué)生營(yíng)造各種話語環(huán)境，使他們能夠把所學(xué)的知識(shí)運(yùn)用于各種日常交際活動(dòng)和商務(wù)活動(dòng)中?？紤]到本書的使用對(duì)象，我們盡可能地尋求語言能力培養(yǎng)和商務(wù)英語知識(shí)學(xué)習(xí)的最佳結(jié)合點(diǎn)，即在培養(yǎng)學(xué)生英語語言能力的同時(shí)，讓學(xué)生熟悉各種商務(wù)活動(dòng)，了解相關(guān)的商務(wù)知識(shí)，這是本書的一大特色?；诖耍緯鵀閷W(xué)生提供了許多商務(wù)方面的閱讀材料，內(nèi)容涵蓋企業(yè)管理、經(jīng)貿(mào)、金融、證券、國(guó)際貿(mào)易、商業(yè)文化、旅游等各個(gè)領(lǐng)域，使學(xué)生在學(xué)習(xí)語言的同時(shí)，也掌握必要的商務(wù)知識(shí)?？梢哉f，在將語言知識(shí)、交際技能、文化背景知識(shí)和商務(wù)知識(shí)融于一體方面，本教材作了大膽的嘗試。

內(nèi)容概要

　　《新編商務(wù)英語精讀（第1冊(cè)）（學(xué)生用書）》共10個(gè)單元，每單元由閱讀Ⅰ，閱讀Ⅱ以及擴(kuò)展性練習(xí)組成。全書旨在尋求語言能力培養(yǎng)和商務(wù)英語知識(shí)學(xué)習(xí)的最佳結(jié)合點(diǎn)，即在全面培養(yǎng)學(xué)生英語語言綜合能力的同時(shí)，熟悉各種商務(wù)活動(dòng)，了解商務(wù)方面的知識(shí)。

書籍目錄

Unit 1 Essentials of Business.Reading Ⅰ The Nature of BusinessReading Ⅱ TradingExtended ActivitiesPhonetic Drills： Front Vowels (前元音)Function and Structure, Meeting PeoplePractical Reading:TimetableAdditional VocabularyBusiness World： Fortune Global ForumHumor TimeUnit 2 MarketingReading Ⅰ Marketing and PromotionReading Ⅱ Markets, Demand and SupplyExtended ActivitiesPhonetic Drills ： Central Vowels (中位元音)Function and Structure, Introducing PeoplePractical Reading： Price ListAdditional VocabularyBusiness World ： The Marketing Mix ( 營(yíng)銷策略 )Humor TimeUnit 3 CareerReading Ⅰ The Modern Servant —NannyReading Ⅱ The GardenerExtended ActivitiesPhonetic Drills ： Back Vowels (后位元音)Function and Structure ： Expressing and Responding to ThanksPractical Reading： Business CardsAdditional VocabularyBusiness World: What Does an Employer Do?Humor TimeUnit 4 Jobs and OccupationsReading Ⅰ Personal Progress and Job-hoppingReading Ⅱ Bransons New Route to More JobsExtended ActivitiesPhonetic Drills: Closing Diphthongs (合口又元音)Function and Structure: Describe Ones OccupationPractical Reading: Job AdvertisementAdditional VocabularyBusiness World: The Most Promising Jobs in the 21st CenturyHumor TimeUnit 5 Eating HabitsReading I Changing Life-style and New Eating HabitsReading IT British FoodExtended ActivitiesPhonetic Drills : Centering Diphthongs ( 集中雙元音)Function and Structure: Ordering a MealPractical Reading: MenuAdditional VocabularyBusiness World: Business MealsHumor TimeUnit 6 JewelryReading Ⅰ Diamond-cutter EphraimReading Ⅱ DiamondsExtended ActivitiesPhonetic Drills: Consonants (輔音) —Plosives (爆破音)Function and Structure: ApologizingPractical Reading: A Catalogue of RingsAdditional VocabularyBusiness World: Source of GemsHumor TimeUnit 7 Body LanguageReading Ⅰ Body Language: Ownership GesturesReading Ⅱ GestureExtended ActivitiesPhonetic Drills: Consonants (輔音) Fricatives (摩擦音) and Affricatives (破擦音)Function and Structure: Making InvitationsPractical Reading: Program ScheduleAdditional VocabularyBusiness World: Important Cultural Issues ( Ⅰ )Humor TimeUnit 8 MannersReading Ⅰ A World Guide to Good MannersReading Ⅱ Good Manners, Good BusinessExtended ActivitiesPhonetic Drills: Consonants —— Nasals ( 鼻輔音)Function and Structure: Asking for, Giving, and Refusing to Give PermissionPractical Reading: Comparing Different CulturesAdditional VocabularyBusiness World= Important Cultural Issues ( Ⅱ )Humor TimeUnit 9 Telephone CallsReading Ⅰ Miss Manners Wrings the BellReading Ⅱ TelephonesExtended ActivitiesPhonetic Drills: Consonants —Laterals (舌側(cè)音) andFrictionless Continuant (非摩擦持續(xù)音) /r/Function and Structure: Making Telephone CallsPractical Reading: Yellow PagesAdditional VocabularyBusiness World: Twelve Telephone TipsHumor TimeUnit 10 Air TravelReading Ⅰ Getting to the AirportReading Ⅱ ReservationsExtended ActivitiesPhonetic Drills: Semi-vowels ( 半元音)Function and Structure: Booking Flight TicketsPractical Reading: Flight ScheduleAdditional VocabularyBusiness World: Major International AirlinesHumor TimeAppindex Ⅰ New WordsAppindex Ⅱ ExpressionsAppindex Ⅲ Word StudyAppindex Ⅳ Special Use

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