Web設(shè)計(jì)與編程導(dǎo)論

前言

The Web is a new communication medium that is growing rapidly. The Webwill soon affect, directly or indirectly, most people's daily lives. It is already be-ginning to revolutionize how business, commerce, government, and educationare conducted. Perhaps most important, the Web is bridging the gaps betweenpeoples and cultures, and increasing mutual understanding and goodwill. Thiscan only support global peace and prosperity for the human race.The need for well-trained Web developers, already great, is on the rise.To meet demand, colleges, universities, and companies are creating curriculaand training courses in this new and rapidly advancing arena. Research, de-velopment, and education in Web- and Internet-related areas will continue toincrease and expand.The market offers many books about using the Web, but few are textbooks.This college text focuses on the art and science of Web site development. It isone of the very first texts to combine computer programming with artisticdesign in an integrated approach. The Web may be many things, but the twomost basic elements of site development remain programming technologiesand visual communication design. We present theory and practice of both sothat students will gain a fundamental understanding and the applicable skillsat the same time.We have worked together since the mid-1990s to develop a Web Designand Programming （WDP） curriculum at the undergraduate level at Kent StateUniversity.

內(nèi)容概要

本書從程序設(shè)計(jì)技術(shù)和視覺傳達(dá)設(shè)計(jì)的角度向讀者講述了Web開發(fā)的知識(shí)。主要技術(shù)涉及XHTML、CSS、JavaScript、DOM、DHTML、HTTP、Perl、CGI，展示其在Web開發(fā)實(shí)踐活動(dòng)中起到的促進(jìn)作用。    本書主要特征包括：介紹Web設(shè)計(jì)原理與方法，為設(shè)計(jì)功能性強(qiáng)、邏輯合理、易用、高效和吸引受眾的網(wǎng)站提供各方面知識(shí)，如信息體系結(jié)構(gòu)、視覺傳達(dá)設(shè)計(jì)、色彩與圖形、視覺層次、對(duì)稱與平衡、統(tǒng)一與變化，還有設(shè)計(jì)工具，如編碼、圖像處理、模板生成、網(wǎng)站集成、測(cè)試與調(diào)試；講解Web設(shè)計(jì)集成化方法；提供程序設(shè)計(jì)實(shí)例和練習(xí)。本書輔以網(wǎng)站www.sofpower.com/wdp，提供在線圖表、可運(yùn)行實(shí)例、實(shí)驗(yàn)包和團(tuán)隊(duì)項(xiàng)目指導(dǎo)等豐富的教學(xué)輔助資源。    本書適用于高等院校工科各專業(yè)本科Web開發(fā)類課程，對(duì)相關(guān)Web設(shè)計(jì)與編程人員也有很好的參考價(jià)值。

作者簡(jiǎn)介

Sanda Katila is currently teaching as afull-time Assistant Professor at Kent State University,School of Art Visual Communication Design.She has taught all levels of design in the program,including Introduction to Graphic Design,Introduction to Typography,and senior level courses such as TypoPahoto Illustration,Basic Computer,and Issues for Graphic Design Businesses.

書籍目錄

Chapter 1  Web Basics and Overview  1.1  About Networking  1.2  The Internet  1.3  The Domain Name System  1.4  The Web  1.5  Content Types  1.6  Putting Information on the Web  1.7  What is HTML?  1.8  Web Hosting  1.9  Domain Registration  1.10  What Are Name Servers?  1.11  Looking up Host Information  1.12  The Web Development Process  1.13  Dynamic Generation of Web Pages  1.14  HTTP Briefly  1.15  Summary  ExercisesChapter 2  Creating Web Pages: XHTML  2.1  HTML Basics  2.2  Creating Your First Web Page  2.3  Elements and Entities  2.4  A Brief History of HTML  2.5  XHTML Syntax  2.6  Core Attributes  2.7  Headings and Paragraphs  2.8  Whitespace and Line Wrapping  2.9  Inline Elements  2.10  Controlling Presentation Styles  2.11  Length Units  2.12  Colors  2.13  Text Fonts  2.14  Lists  2.15  List Styles  2.16  Hyperlinks  2.17  Images  2.18  Positioning Inline Images  2.19  Image Maps  2.20  Editing HTML  2.21  Summary  ExercisesChapter 3  Advanced XHTML  3.1  Character Encoding  3.2  Special Symbols and HTML Entities  3.3  Tables  3.4  Cell Content Alignment  3.5  Displaying Tables  3.6  Formatting Tables  3.7  Positioning Tables  3.8  Table Width and Height  3.9  Grouping Rows and Columns  3.10  Nesting Tables  3.11  Using Tables for Page Layout  3.12  Page-wide Style with body  3.13  Head Elements  3.14  Search Engine Ready Pages  3.15  Forwarding Pages  3.16  Portable Pages  3.17  Website Icons  3.18  Frames  3.19  Server-Side Includes  3.20  Internationalization  3.21  Common Page Errors  3.22  Page Checking and Validation  3.23  For More Information  3.24  Summary  ExercisesChapter 4  Design Basics  4.1  What is Design?  4.2  Design and Perception  4.3  Brief History of Design on the Web  4.4  Elements of Design  4.5  Unity and Variety  4.6  Emphasis, Focal Point and Hierarchy  4.7  Contrast  4.8  Visual Balance  4.9  Summary  ExercisesChapter 5  Information Architecture, Page Layout, and Typography  5.1  Layout Overview  5.2  Website Architectures  5.3  Information Architecture  5.4  IA Case Study: CVB  5.5  Client Identity  5.6  Organizational Framework  5.7  Typography Basics  5.8  Type Families  5.9  Choosing Type  5.10  Spacing Type  5.11  Reading Type on the Web  5.12  Layout Grids  5.13  Web Page Layout Grids  5.14  Designing Layout Grid Systems  5.15  Grids on the Web: A Critique  5.16  Summary  ExercisesChapter 6  Controlling Page Style: Cascading Style Sheets  6.1  What is CSS?  6.2  Overall Styling of a Page  6.3  Centering and Indenting  6.4  Selectors  6.5  Hyperlink Styles  6.6  Conflicting Rules  6.7  Style Properties  6.8  A Navigation Bar  6.9  Page Formatting Model  6.10  Setting Margin, Border, and Padding  6.11  Navbar Using Borders  6.12  Border Properties  6.13  Styled Buttons  6.14  Formatting Text  6.15  Elastic Banners  6.16  Rollover Navigation Bars  6.17  Piecing Images Together  6.18  Background Images  6.19  List and Other Style Properties  6.20  Positioning  6.21  Printer-Friendly Pages  6.22  CSS and Page Layout  6.23  The Cascade  6.24  For More Information  6.25  Summary  ExercisesChapter 7  Color and Graphics  7.1  A Historical Note on Color Theory  7.2  The Color Wheel  7.3  Color Harmony  7.4  Color Contrast  7.5  Color for the Web  7.6  The Meaning of Color  7.7  Color and Readability  7.8  Color on Computers  7.9  What is Gamma?  7.10  Color Models and Color Encoding  7.11  Color Palettes  7.12  Image Encoding Formats  7.13  Web Samples Color Critique  7.14  Color Application  7.15  Summary  ExercisesChapter 8  Forms and Form Processing  8.1  What Is A Form?  8.2  A Historical Note  8.3  Form Basics  8.4  Text Input  8.5  User Selections  8.6  Submit Buttons  8.7  File Uploading  8.8  Other input Elements  8.9  Tabbing Order  8.10  Form Layout  8.11  HTTP Basics  8.12  HTTP Message Format  8.13  CGI Overview  8.14  Outline of a CGI Program  8.15  Getting Started with CGI Programming  8.16  Deploying CGI Programs  8.17  CGI Example: Club Membership  8.18  CGI Environment Variables  8.19  Data Received on the Server-Side  8.20  Content Length  8.21  Summary  ExercisesChapter 9  Client-Side Scripting: JavaScript  9.1  Getting Started  9.2  Embedding JavaScript in a Web Page  9.3  A Brief History of JavaScript  9.4  Rollovers  9.5  Preloading Images  9.6  Active Navigation Bars  9.7  Making Comparisons  9.8  Built-in Functions  9.9  Matching Patterns  9.10  Patterns  9.11  JavaScript Objects  9.12  Windows  9.13  Creating User Interactions  9.14  A Conversion Calculator  9.15  Form Checking  9.16  Menu Actions  9.17  Events and Event Objects  9.18  Scrolling Text  9.19  Testing and Debugging  9.20  For More Information  9.21  Summary  ExercisesChapter 10  Document Object Model and Dynamic HTML  10.1  What Is DOM?  10.2  A Demonstration  10.3  DOM History and Architecture  10.4  Browser Support of DOM  10.5  DOM API Overview  10.6  Getting Started with DOM  10.7  The DOM Node Interface  10.8  DOM Tree Depth-First Traversal  10.9  The DOM HTMLElement Interface  10.10  HTMLElement Fields and Methods  10.11  A Guided Form  10.12  Fade-in Headlines  10.13  Mouse Tracking  10.14  The DOM HTMLDocument Interface  10.15  Generating New Content  10.16  A Smart Form  10.17  Reordering Rows in Tables  10.18  A Tic-Tac-Toe Game  10.19  Windows and Frames  10.20  A Code Experimenter  10.21  DHTML Access to Web Services  10.22  For More Information  10.23  Summary  ExercisesChapter 11  Graphics and Site Production  11.1  Graphics for the Web: Using Photoshop  11.2  Cropping and Scanning  11.3  Types of Artwork  11.4  Tools for Web Graphics: A Brief Overview  11.5  Color Adjustments  11.6  Typical Image Processing Tasks  11.7  Designer-Programmer Cooperation  11.8  From Layout Design to HTML Code  11.9  Guide on Rules and Layout Table  11.10  Rollover Navigation Bars  11.11  Creating CSS in Dreamweaver  11.12  Page Template Production  11.13  Saving Original Files and Working Graphics  11.14  Site Deployment  11.15  Summary  ExercisesChapter 12  Audio and Video  12.1  A Brief History of Audio and Video on the Web  12.2  Designing Multimedia  12.3  Audio on the Web  12.4  Sampling and Quantization  12.5  Audio Compression and File Formats  12.6  What is MP3?  12.7  Sound in Web Pages  12.8  Serving up MP3  12.9  How to Obtain, Produce, and Edit Audio  12.10  Video on the Web  12.11  Digital Video Compression  12.12  Video in Web Pages  12.13  Video Streaming  12.14  How to Obtain, Produce, and Edit Video  12.15  Introduction to Flash  12.16  Flash Overview  12.17  Publishing Flash Movies  12.18  Flash Movie Example  12.19  Summary  ExercisesChapter 13  Perl and Common Gateway Interface Programming  13.1  What is Perl  13.2  A Brief History of Perl  13.3  Perl Programming ABC  13.4  Perl Varibles  13.5  Arithmetic and String Operators  13.6  True or False  13.7  Automatic Data Context  13.8  Conditional Statements  13.9  Perl I/O  13.10  Perl Iterations  13.11  Defining Functions  13.12  A Form-to-Email Program  13.13  Pattern Matching in Perl  13.14  Substitutions  13.15  Simple Page Search  13.16  Perl Built-in Functions  13.17  Handling Passwords  13.18  Taint Mode  13.19  The Perl CGI Module  13.20  Handling File Uploading  13.21  Testing and Debugging CGI.pm Scripts  13.22  Session Control  13.23  Sessions under HTTP  13.24  What Is a Cookie?  13.25  Cookies in CGI Programs  13.26  CGI.pm Cookie Example  13.27  Summary  Exercises

章節(jié)摘錄

插圖：The Web is an Internet-based distributed information system. Anyone witha computer connected to the Internet can easily retrieve information by giv-ing a Web address or by clicking a mouse button. The Web is a great way todisseminate information and make it available 24/7. Information can also becollected from Web users and customers through online forms. Maintainersand administrators can control and update Web content from anywhere on theWeb. All of these features make the Web a powerful tool for mass communi-cation, e-business, and e-commerce. Compared with TV, radio, newspapers, and magazines, putting the wordout on the Web is relatively simple and inexpensive. But a Web site is muchmore than a one-way communication medium. It can be a virtual office or storethat is always open and supported by workers from anywhere.

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