商務(wù)英語(yǔ)實(shí)用教程

內(nèi)容概要

　　《新世紀(jì)高職高專(zhuān)教改項(xiàng)目成果教材：商務(wù)英語(yǔ)實(shí)用教程》是教育部新世紀(jì)高職高專(zhuān)教育人才培養(yǎng)模式和教學(xué)內(nèi)容體系改革與建設(shè)項(xiàng)目成果，由有關(guān)教育部高職高專(zhuān)教育專(zhuān)業(yè)教學(xué)改革試點(diǎn)院校編寫(xiě)?！　”緯?shū)共有18個(gè)單元，單元主題以整個(gè)國(guó)際商務(wù)活動(dòng)過(guò)程為線索，既包括迎接外商、電話聯(lián)系、安排行程、購(gòu)物、宴請(qǐng)等日常國(guó)際商務(wù)活動(dòng)，也涵蓋了市場(chǎng)調(diào)查、訂購(gòu)、談判、簽約、支付、裝運(yùn)等基本國(guó)際商務(wù)環(huán)節(jié)，同時(shí)討論了崗位與職業(yè)、廣告、管理、加入WTO、顧客滿(mǎn)意、財(cái)務(wù)會(huì)計(jì)報(bào)表、外貿(mào)政策等與現(xiàn)代商務(wù)活動(dòng)緊密相關(guān)的話題，內(nèi)容全面，契合實(shí)際。圍繞單元主題，又分為聽(tīng)說(shuō)訓(xùn)練、綜合閱讀、應(yīng)用寫(xiě)作、拓展閱讀和文化沙龍5個(gè)模塊。全書(shū)立足于聽(tīng)、說(shuō)、讀、寫(xiě)、譯5種商務(wù)英語(yǔ)技能的全面培養(yǎng)，同時(shí)注重拓展學(xué)生的知識(shí)面，并提高其學(xué)習(xí)的興趣?！　”緯?shū)附有錄音光盤(pán)，可幫助學(xué)生練習(xí)聽(tīng)力和口語(yǔ)。本書(shū)的部分譯文和練習(xí)參考答案可從高職高專(zhuān)教學(xué)資源網(wǎng)下載。　　《新世紀(jì)高職高專(zhuān)教改項(xiàng)目成果教材：商務(wù)英語(yǔ)實(shí)用教程》可作為高等職業(yè)院校、高等專(zhuān)科院校、成人高等院校及本科院校舉辦的二級(jí)職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院和民辦高校的國(guó)際貿(mào)易、工商管理及其他相關(guān)專(zhuān)業(yè)學(xué)生的學(xué)習(xí)用書(shū)，也可供五年制高職院校、中等職業(yè)學(xué)校相關(guān)專(zhuān)業(yè)學(xué)生學(xué)習(xí)和社會(huì)從業(yè)人士參考使用。

書(shū)籍目錄

UnitⅠMeeting a Foreign BusinessmanPart Ⅰ Listen and TalkDialogue One At the AirportDialogue Two At the CustomsPart Ⅱ Comprehensive ReadingCross culture Understanding on BusinessPart Ⅱ I Applied WritingThe Importance of Business WritingPart Ⅳ Extended；ReadingGood Manners，Good BusinessPart Ⅴ Culture SalonBooking Fight TicketsUnit 2 Telephone CaⅡsPart Ⅰ Listen and TalkDialogue One At Holiday Inn LidoDialogue Two Arrangement on the PhonePart Ⅱ Comprehensive ReadingCross cultural Communication on the Telephone(1)Part Ⅲ Applied WritingBasic Structure of English LettersPart Ⅳ Extended ReadingCross cultural Communication on the Telephone (2)Part Ⅴ Culture SalonKinds of Imitational Calls and ExpressionsUnit 3 Plans and ArrangementsPart Ⅰ Listen and TalkDialogue One Check the ArrangementsDialogue Two Invitation for DinnerPart Ⅱ Comprehensive Reading Business Travel AbroadPart Ⅲ Applied Writing SchedulePart Ⅳ Extended ReadingEtiquette En Route Part Ⅴ Culture SalonCheck List for Business Meetings and Travel AbroadUnit 4 ShoppingPart Ⅰ Listen and TalkDialogue One At the Hat CounterDialogue Two Return Goods to the StorePart Ⅱ Comprehensive ReadingWhy People BuyPart Ⅲ Applied WritingSales LittersMemoPart Ⅳ Extended ReadingBe Careful in the Supermarket!Part Ⅴ Culture SalonThe Shopping CenterUnit 5 Entertaining and Eating HabitsPart Ⅰ Listen TalkDialogue One In a Chinese Restaurant (1)Dialogue Two In a Chinese Restaurant (2)Part Ⅱ Comprehensive ReadingBusiness EntertainmentPart Ⅲ Applied WritingLetter of Invitation and ThanksPart Ⅳ Extended]ReadingDining with ClientsPart Ⅴ Culture SalonTable Manners for a Typical Evening MealUnit 6 Jobs and CareersPart Ⅰ Listen and TalkDialogue One Interview(Ⅰ)Dialogue Two Interview(2)Part Ⅱ Comp rehensⅣe ReadingJob InterviewsPart Ⅲ Applied WritingResume ＆C．V．(Curriculum Vitae)Part Ⅳ Extended ReadingMarketing YourselfPart Ⅴ Culture SalonJob Seeking SkillsInterview QuestionsUnit 7 AdvertisementsPart Ⅰ Listen and TalkDialogue One On the PhoneDialogue Two At the FairPart Ⅱ Comprehensive ReadingAdvertisingPart Ⅲ Applied WritingAdvertisingPart Ⅳ Extended ReadingLearn to Analyze AdvertisementsPart Ⅴ Culture SalonAppreciation of Famous AdvertisementsExpressions for Business AdvertisingUnit 8 ManagementPart Ⅰ Listen and TalkDialogue One In a FactoryDialogue Two A Workshop SurveyPart Ⅱ Comprehensive ReadingWhat Is tulle Management?Part Ⅲ Applied WritingEnquiry and AnswersPart Ⅳ Extended ReadingCornpone StructurePart Ⅴ Culture SalonWhat Arc Managerial Functions?Whir Are Managerial Roles?Unit 9 Joining WT0Part Ⅰ Listen．a(chǎn)nd TalkDialogue One At a RestaurantDialogue Two In an officePart Ⅱ Comprehensive ReadingChina Joins the WTOPart Ⅲ Applied WritingEstablishing Business RelationPart Ⅳ Extended ReadingThe Global EconomyPart Ⅴ Cultural SalonAsia Pacific Economic Cooperation (APEC)Unit 10 Customer SatisfactionPart Ⅰ Listen and TalkDialogue One Ata BankDialogue TWO At a HotelPart ⅡC0mDpehenSⅣe ReadingSelling lye PricePart Ⅲ Applied WritingLetter of Complaints and ClaimsPart Ⅳ Extended ReadingTaxation (and How to Avoid It!)Part Ⅴ Cultural SalonConsumer's RightsUnit 11 Market ResearchPart Ⅰ Listen and TalkDialogue One Paying Close Attention toMarket TrendsDialogue One TWO Conducting market ResearchPart Ⅱ Comprehensive ReadingMarket ResearchPart Ⅲ Applied WritingQuestionnairePart Ⅳ Extended ReadingMarket Leaders、Challengers and FollowersPart Ⅴ Culture SalonExpressions for Three Topics aboutMarket ResearchVocabularies about Mark clingUnit 12 OrderPart Ⅰ Listen and TalkDialogue One Dispatch of orderDialogue Two Acceptance of orderPart ⅡComprehensive ReadingOrder LettersPart Ⅲ Applied WritingOrderPart Ⅳ Extended ReadingInternational Payments and Part Ⅴ Culture Salon SettlementsExpressions for PaymentAdditional ExpressionsUnit 13 Terms of PaymentPart Ⅰ Listen and Talk……Unit 14 Accounting and Financial StatementUnit 15 On Foreign Trade PolicyUnit 16 NegotiationUnit 17 ContractUnit 18 Shipment

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