產(chǎn)品設(shè)計(jì)與開發(fā)

內(nèi)容概要

本書是賓夕法尼亞大學(xué)沃頓商學(xué)院副教授Karl T. Ulrich和麻省理工學(xué)院斯隆管理學(xué)院教授Steven D. Eppinger 合作編寫的一本有關(guān)產(chǎn)品開發(fā)設(shè)計(jì)的教科書。本書將市場(chǎng)研究、工業(yè)設(shè)計(jì)、生產(chǎn)制造三方面有機(jī)地貫穿為一體，為產(chǎn)品的設(shè)計(jì)與開發(fā)提供了一條清晰而完整的思路，對(duì)全面理解產(chǎn)品的設(shè)計(jì)與開發(fā)的過程有十分重要的意義。書中的每一種理論和方法均有具體的實(shí)例來加以說明，使原來枯燥乏味的理論闡述變得生動(dòng)而自然。本書在2000年修訂版的基礎(chǔ)上，增加了第13章強(qiáng)化設(shè)計(jì)和第14章專利和知識(shí)產(chǎn)權(quán)，使之更為完善。本書內(nèi)容包括：開發(fā)程序與組織、產(chǎn)品規(guī)劃、甄別消費(fèi)者需求、產(chǎn)品規(guī)格說明、概念生成、概念選擇、概念測(cè)試、產(chǎn)品構(gòu)造、工業(yè)設(shè)計(jì)、制造工藝設(shè)計(jì)、原型化、強(qiáng)化設(shè)計(jì)、專利和知識(shí)產(chǎn)權(quán)、產(chǎn)品開發(fā)經(jīng)濟(jì)分析、項(xiàng)目管理等。本書可作為工業(yè)設(shè)計(jì)專業(yè)產(chǎn)品開發(fā)設(shè)計(jì)課程的教材，也可作為MBA和設(shè)計(jì)管理方向研究生的教材。

書籍目錄

Chapter 1 Introduction   Characteristics of Successful Product Development  Who Designs and Develops Products?  Duration and Cost of Product Development  The Challenges of Product Development  Approach fo This Book  References and Bibliography  Exercises  Thought QuestionChapter 2 Development Processes and Organizations   A Generic Development Process  Concept Development:The Front-End Process  Adapting the Generic Product Development Process  Product Development Process Flows  The AMF Development Process  Product Development Organizations  The AMF Organization  Summary  References and Bibliography  Exercises  Thought QuestionsChapter 3 Product Planning   The Product Planning Process  Step 1:Identify Opportunities  Step 2:Evaluate and Prioritize Projects  Step 3:Allocate Resources and Plan Timing  Step 4:Complete Pre-Project Planning  Step 5:Reflect on the Results and the Process  Summary  References and Bibliorgraphy  Exercises  Thought Questions　……Chapter 4 Identifying Customer Needs Chapter 5 Product Specifications Chapter 6 Concept Generation Chapter 7 Concept Selection Chapter 8 Concept Testing Chapter 9 Product Architecture Chapter 10 Industrial Design Chapter 11 Design for Manufacturing Chapter 12 Prototyping Chapter 13 Robust Design  Chapter 14 Patents and Intellectual Property  Chapter 15 Product Development Economics Chapter 16 Managing ProjectsAppendixDesign Structure Matrix ExampleIndex

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