新編商務英語泛讀（第3冊）

前言

　　《新編商務英語泛讀》是商務英語系列教材之一。教材中的語言材料均選自當代英美報刊雜志以及某些商務專著，其內容新穎、涉及面廣。本教材旨在通過較大量的閱讀，使學生鞏固已學的基本詞匯和語法知識，擴大詞匯量，加強語感，提高英語閱讀能力。若配合本系列教材的其他分冊使用，則更能系統(tǒng)地掌握商務英語的基本詞匯及其表達方式，全面地獲得有關商務的基本知識。　　考慮到商務英語初學者的英語語言基礎尚不扎實，以前又很少接觸商務材料，我們對教材中涉及商務知識的閱讀材料作了精心設計：隨著學生在其他專業(yè)課中商務知識的逐步增加，本教材中商務材料所占的比例逐漸增大。在第1、2冊中商務材料約占60％以上，在第3、4冊中占80％以上，第5、6冊課文均為商務材料?！　”窘滩墓灿?冊，每冊10個單元。每單元分2個部分。第1部分由課文（Text）及相應的練習組成，其中TextA可作為主課文使用，TextB可作HomeReading使用，教師亦可根據(jù)需要作適當調整；第2部分為快速閱讀（FastReading），每單元都配有2篇短文及相應的練習，其目的是培養(yǎng)學生在有限時間內快速準確地獲取主要信息的能力，此部分可在課堂規(guī)定的時間內完成。本教材每冊各配有期中與期末2套自測題，用以檢查已學過的詞匯、語言知識、商務知識及閱讀理解能力。每冊書后附有該冊生詞總表及練習答案，供教師和學生參考。　　本教材可供普通高等學校、高等職業(yè)學校、高等?？茖W校以及成人高等學校商務英語專業(yè)的學生使用，亦可用作愛好英語的非商務英語專業(yè)學生的自學課本。各學校在使用本教材時可根據(jù)學生英語及商務知識的基礎靈活掌握。英語基礎好的學生可以直接用第2冊作起點，也可有選擇地使用課本中的商務材料。　　由于時間倉促，水平有限，疏漏和錯誤之處在所難免，歡迎批評指正。

內容概要

　　《新編商務英語泛讀3》是商務英語系列教材之一。本教材的語言材料新穎、地道，文章均選自當代英美報刊雜志以及某些商務專著；內容豐富、涉及面廣，涵蓋金融、財經、企業(yè)管理、國際貿易、電子商務等諸多領域。本教材采用英語語言和商務知識有機結合的編寫方式，使學生既能提高英語閱讀理解能力，又能系統(tǒng)地掌握商務英語的基本詞匯及其表達方式，全面地獲得有關商務的基本知識。本教材適合商務英語專業(yè)的學生使用。

書籍目錄

Unit 1Part A TextText A Pricing (I)Text B Pricing (Ⅱ)Part B Fast ReadingUnit 2Part A TextText A Aspects of Culture (I)Text B Aspects of Culture (Ⅱ)Part B Fast ReadingUnit 3Part A TextText A　The Marketing Mix. The Four PsText B　Burger King Revamps Its ImagePart B Fast ReadingUnit 4Part A TextText A　PromotionText B How to Improve Your Communication Effectiveness?Part B Fast ReadingUnit 5Part A TextText A　Physical DistributionText B　Famous AmosPart B Fast ReadingTest 1unit 6Part A TextText A Customer RelationsText B Stew Leonard’s: The Worlds Largest Dairy StorePart B Fast ReadingUnit 7Part A TextText A　International MarketingText B　Parker Pens Globalization StrategyPart B Fast ReadingUnit 8Part A TextText A Methods of Payment in Foreign TradeText B The American Banking SystemPart B Fast ReadingUnit 9Part A TextText A Introduction to CompaniesText B The Income Statement and the Balance SheetPart B Fast ReadingUnit 10Part A TextText A ContractsText B　Foreign ExchangePart B Fast ReadingTest 2VocabularyKey

章節(jié)摘錄

　　CompetitionA marketer must always keep in mind competition from similar products.Burger King watches the prices of McDonalds, for example. A marketeralso watches out for competition from substitute products　for this reason,manufacturers of leather shoes keep an eye on the prices charged for vinylshoes. Finally, a marketer is aware of dissimilar products or services thatmight be chosen in preference to other products or services, as when abowling alley’s business might be affected by a skating rink built in the sametown.The retailers competition comes from other retailers or from discount storesseeking to sell similar items at lower prices. If retailers charge a high pricefor an item sold for less at a discount store, they must offer customerservices usually not offered by a discount store. These services mightinclude credit, gift wrapping, and well-informed salespeople.Supply and DemandSupply and demand are economic factors that influence price. Marketerswho understand these economic factors do a better job of pricing theirproducts. The relationship of price, supply and demand is very important.Demand. Demand is the amount of a product that consumers are willingand able to purchase at a given price. Only when products can actually besold at a given price is there demand for them. As a consumer you may wanta new sports car, but you may not have the money or purchasing power tobuy it. Therefore, your desire to own a sports car which you are not able tobuy is not counted in the demand for sports car. -Demand and price changes interact. An increase in price will usually causethe demand for the product to decrease. When price is lowered, demandlallygoesup, A change in demand will influence price in a similar way.

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