商務(wù)英語(yǔ)寫(xiě)作

前言

　　商務(wù)英語(yǔ)寫(xiě)作是英語(yǔ)專(zhuān)業(yè)商務(wù)方向?qū)W生的必修課,也是從事國(guó)際商務(wù)工作必需的業(yè)務(wù)技能之一。商務(wù)英語(yǔ)寫(xiě)作涉及商務(wù)業(yè)務(wù)知識(shí)。慣例和做法。語(yǔ)言修辭等諸多方面的因素。隨著商務(wù)活動(dòng)范圍的擴(kuò)展（如當(dāng)今的商務(wù)活動(dòng)范圍既包括貨物貿(mào)易又包括服務(wù)貿(mào)易）,商務(wù)寫(xiě)作涉及的商務(wù)業(yè)務(wù)知識(shí)和慣例。傳遞信息的手段和方式以至使用的語(yǔ)言也在發(fā)生變化?？缥幕浑H和交際中的倫理問(wèn)題也日益為人們所重視考慮到如上變化,我們編寫(xiě)了這套新的商務(wù)英語(yǔ)寫(xiě)作教材。該教材的內(nèi)容包括傳統(tǒng)的商務(wù)書(shū)信寫(xiě)作和商務(wù)備忘錄。電子郵件。商務(wù)報(bào)告。新聞稿。操作說(shuō)明。商品宣傳。商務(wù)合

內(nèi)容概要

　　《商務(wù)英語(yǔ)寫(xiě)作》將寫(xiě)作知識(shí)、寫(xiě)作技能與實(shí)際的業(yè)務(wù)活動(dòng)有機(jī)結(jié)合，為學(xué)生提供了大量范文，著重提高學(xué)生的商務(wù)寫(xiě)作能力。商務(wù)英語(yǔ)寫(xiě)作是商務(wù)英語(yǔ)專(zhuān)業(yè)基礎(chǔ)階段的核心課程，本教材向?qū)W生介紹了傳統(tǒng)的商務(wù)書(shū)信寫(xiě)作和商務(wù)備忘錄、電子郵件、商務(wù)報(bào)告、新聞稿、操作說(shuō)明、商品宣傳、商務(wù)合同等應(yīng)用越來(lái)越廣泛的寫(xiě)作文體?！　　渡虅?wù)英語(yǔ)寫(xiě)作》主要供普通高等教育商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生，以及國(guó)際貿(mào)易、國(guó)際經(jīng)濟(jì)、國(guó)際工商管理學(xué)外向型專(zhuān)業(yè)的學(xué)生使用，同時(shí)也可供從事國(guó)際商貿(mào)工作的人員參考使用。

書(shū)籍目錄

Chapter 1 Fundamentals of Business Writing.Chapter 2 The Layout of Business LettersChapter 3 The Direct Approach to Good-news and Neutral MessagesChapter 4 The Indirect Approach to Bad-news MessagesChapter 5 The Indirect Approach to Sales LettersChapter 6 Memos, E-mails, and MinutesChapter 7 Business ReportsChapter 8 Informational and Analytical Reports..Chapter 9 Annual ReportsChapter 10 Business Proposals and Business PlansChapter 11 ContractChapter 12 Press ReleasesChapter 13 Technical DescriptionsChapter 14 Operating InstructionsChapter 15 QuestionnairesKey to ExercisesAppendices

章節(jié)摘錄

　　Meanwhile，Companies are relatively free to choose the areas of operations for highlighting．This has much to do with their information disclosure policy．Interview senior executives and division heads for information on the policy．Choose the topicsthat are in line with the policy and that are meaningful and timely．　　Consider the audiences of the annual report．The annual report has several groupsof readers．It is obvious that not all of them can be accommodated in one report．It isthus necessary to establish priorities among them．The shareholders usually comefirst，since the annual report is chiefly intended for them．　　Make proper use of visual aids．Visual aids are．commonplace in the annual report．Photographs of the board，at least the chairman and chief executive officer，are presented．The financial statistics，as in the Chief Executive’S Review and FinancialStatements，are usually given in the fOrm of bar graphs，tables，and line charts ratherthan in words alone．Key products may be illustrated with pictures．　　Visual aids can do more than dramatizing the statistics．They have a considerableimpact on the image of the company．For examplel the fonts|type sizesl and layoutsconvey much information on the company．A static and formal page layout withtraditional typography may impress the readers as conservative．Bold graphics and acreative design may suggest a youthful and dynamic company．　　VisuaI aids must be used properly．Use them where they are most eftective．TheChief Executive’S Review is usually a long verbal account of the operations．Propercharts or’graphs or even tables can make the pages less dull．Such visual informationcan also help the readers to understand the verbal representations．　　Visual aids should also be compatible with each other．For example，bold graphicswould appear odd when juxtaposed with photographs of the management in darksuits．Another thing to note is that the captions and photographs must be revealing，that is，telling what is in the picture．　　Be aware of the trend in using visual aids．For instance,it is fashionable to choosecertain fonts and sizes of printing at a given period of time．There is a difference ineffect between presentation of information in single column and in several columns．Such mechanical make-up may help impress your readers．A good source of suchinformation is the leading publishers．

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