商務英語寫作

前言

　　商務英語寫作是英語專業(yè)商務方向學生的必修課,也是從事國際商務工作必需的業(yè)務技能之一。商務英語寫作涉及商務業(yè)務知識。慣例和做法。語言修辭等諸多方面的因素。隨著商務活動范圍的擴展（如當今的商務活動范圍既包括貨物貿(mào)易又包括服務貿(mào)易）,商務寫作涉及的商務業(yè)務知識和慣例。傳遞信息的手段和方式以至使用的語言也在發(fā)生變化?？缥幕浑H和交際中的倫理問題也日益為人們所重視考慮到如上變化,我們編寫了這套新的商務英語寫作教材。該教材的內(nèi)容包括傳統(tǒng)的商務書信寫作和商務備忘錄。電子郵件。商務報告。新聞稿。操作說明。商品宣傳。商務合

內(nèi)容概要

　　《商務英語寫作》將寫作知識、寫作技能與實際的業(yè)務活動有機結合，為學生提供了大量范文，著重提高學生的商務寫作能力。商務英語寫作是商務英語專業(yè)基礎階段的核心課程，本教材向學生介紹了傳統(tǒng)的商務書信寫作和商務備忘錄、電子郵件、商務報告、新聞稿、操作說明、商品宣傳、商務合同等應用越來越廣泛的寫作文體?！　　渡虅沼⒄Z寫作》主要供普通高等教育商務英語專業(yè)學生，以及國際貿(mào)易、國際經(jīng)濟、國際工商管理學外向型專業(yè)的學生使用，同時也可供從事國際商貿(mào)工作的人員參考使用。

書籍目錄

Chapter 1 Fundamentals of Business Writing.Chapter 2 The Layout of Business LettersChapter 3 The Direct Approach to Good-news and Neutral MessagesChapter 4 The Indirect Approach to Bad-news MessagesChapter 5 The Indirect Approach to Sales LettersChapter 6 Memos, E-mails, and MinutesChapter 7 Business ReportsChapter 8 Informational and Analytical Reports..Chapter 9 Annual ReportsChapter 10 Business Proposals and Business PlansChapter 11 ContractChapter 12 Press ReleasesChapter 13 Technical DescriptionsChapter 14 Operating InstructionsChapter 15 QuestionnairesKey to ExercisesAppendices

章節(jié)摘錄

　　Meanwhile，Companies are relatively free to choose the areas of operations for highlighting．This has much to do with their information disclosure policy．Interview senior executives and division heads for information on the policy．Choose the topicsthat are in line with the policy and that are meaningful and timely．　　Consider the audiences of the annual report．The annual report has several groupsof readers．It is obvious that not all of them can be accommodated in one report．It isthus necessary to establish priorities among them．The shareholders usually comefirst，since the annual report is chiefly intended for them．　　Make proper use of visual aids．Visual aids are．commonplace in the annual report．Photographs of the board，at least the chairman and chief executive officer，are presented．The financial statistics，as in the Chief Executive’S Review and FinancialStatements，are usually given in the fOrm of bar graphs，tables，and line charts ratherthan in words alone．Key products may be illustrated with pictures．　　Visual aids can do more than dramatizing the statistics．They have a considerableimpact on the image of the company．For examplel the fonts|type sizesl and layoutsconvey much information on the company．A static and formal page layout withtraditional typography may impress the readers as conservative．Bold graphics and acreative design may suggest a youthful and dynamic company．　　VisuaI aids must be used properly．Use them where they are most eftective．TheChief Executive’S Review is usually a long verbal account of the operations．Propercharts or’graphs or even tables can make the pages less dull．Such visual informationcan also help the readers to understand the verbal representations．　　Visual aids should also be compatible with each other．For example，bold graphicswould appear odd when juxtaposed with photographs of the management in darksuits．Another thing to note is that the captions and photographs must be revealing，that is，telling what is in the picture．　　Be aware of the trend in using visual aids．For instance,it is fashionable to choosecertain fonts and sizes of printing at a given period of time．There is a difference ineffect between presentation of information in single column and in several columns．Such mechanical make-up may help impress your readers．A good source of suchinformation is the leading publishers．

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