出版時間:1900-01-01 出版社:高等教育出版社 作者:虞蘇美,吳長鏞 編 頁數(shù):387
內(nèi)容概要
《商務(wù)英語系列教材:商務(wù)英語泛讀(2)(完整版)》的語言材料新穎、地道,文章均選自當(dāng)代英美報刊雜志以及某些商務(wù)專著;內(nèi)容豐富、涉及面廣,涵蓋金融、財經(jīng)、企業(yè)管理、國際貿(mào)易、電子商務(wù)等諸多領(lǐng)域?!渡虅?wù)英語系列教材:商務(wù)英語泛讀(2)(完整版)》采用英語語言和商務(wù)知識有機結(jié)合的編寫方式,使學(xué)生既能提高英語閱讀理解能力,又能系統(tǒng)地掌握商務(wù)英語的基本詞匯及其表達方式,全面地獲得有關(guān)商務(wù)的基本知識。《商務(wù)英語系列教材:商務(wù)英語泛讀(2)(完整版)》適合商務(wù)英語專業(yè)的學(xué)生使用。
書籍目錄
Unit1Section A TextTextA Protecting against Economic Loss (Ⅰ)TextB Protecting against Economic Loss (Ⅱ)Section B Fast ReadingUnit 2Section A TextTextA Concepts behind Consumers'ActionsSection B Fast ReadingUnit 3Text A apanese Style of ManagementText B Using the Past in the PresentSection B Fast ReadingUnit4Section A TextText A Stocks and Bonds(Ⅰ)Text B Stocks and Bonds(Ⅱ)Section B Fast ReadingUnit 5Section A TextText A Types of ProductsText B PackagingSection B Fast ReadingUnit6Section A TextText A Pricing (Ⅰ)Text B Pricing(Ⅱ)Section B Fast ReadingUnit7Section A Aspects of Culture(Ⅰ)Text B Aspects of Culture(Ⅱ)Section B Fast ReadingUnit8Section A TextText A The markerting Mix: The Four PsText B Eating out -Some Rules for DinersSection B Fast ReadingTest 1Unit 9Section A TextText A PromotionText B Nissan Used Promotion to change Its ImageSection B Fast ReadingUnit10Section A TextText A Bill GatesText B Do computers Lead to Unemployment?Section B Fast ReadingUnit 11Unit 12Unit 13Unit 14Unit 15
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