商務(wù)英語精讀.第2冊

內(nèi)容概要

　　《商務(wù)英語系列教材：商務(wù)英語精讀（2）（完整版）》重視學(xué)習(xí)文化和學(xué)習(xí)語言的關(guān)系，在單元主題的遴選以及課文和練習(xí)的選材上，刻意為學(xué)生提供各種文化知識背景，其中包括商業(yè)文化知識背景。為提高學(xué)生的文化意識，《商務(wù)英語系列教材：商務(wù)英語精讀（2）（完整版）》還著重對不同文化之間的差異進(jìn)行了比較?！　　渡虅?wù)英語系列教材：商務(wù)英語精讀（2）（完整版）》盡可能地尋求語言能力培養(yǎng)和商務(wù)英語知識學(xué)習(xí)的最佳結(jié)合點(diǎn)，即在培養(yǎng)學(xué)生英語語言能力的同時(shí)，讓學(xué)生熟悉各種商務(wù)活動，了解相關(guān)的商務(wù)知識，這是本書的一大特色。基于此，本書為學(xué)生提供了許多商務(wù)方面的閱讀材料，內(nèi)容涵蓋企業(yè)管理、經(jīng)貿(mào)、金融、證券、國際貿(mào)易、商業(yè)文化、旅游等各個領(lǐng)域，使學(xué)生在學(xué)習(xí)語言的同時(shí)，也掌握了必要的商務(wù)知識。

書籍目錄

Unit 1 ManagementReading ⅠAreas of ManagementReading Ⅱ The Structure of a CompanySpecial Use Subject and Verb Agreement （2）Extended ActivitiesWord Formation Suffixes　-er, -or, -ant, -entFunction and Structure Making AppointmentsPractical Reading Company OrganizationBusiness World Levels of ManagementUnit 2 InterviewReadingⅠHow to Shine at a Job InterviewReadingⅡTypes of InterviewSpecial Use Plural Forms of NounsExtended ActivitiesWord Formation Suffixes　-ness, -ship, -hood, -ion, -ism, -mentFunction and Structure　Interviewing PeoplePractical Reading Curriculum Vitae and Application, Letters.Business World How Do You Handle Trick Questions?Unit 3 TrademarkReadingⅠ What is a Trademark?ReadingⅡ Protecting a TrademarkSpecial Use Indefinite PronounsExtended ActivitiesWord Formation Suffixes　-age, -a/ ence, -al, -ity, -cy, -th, -eryFunction and Structure Expressing IntentionPractical Reading Case Study: CaferomaBusiness World Selecting Brand NamesUnit 4 Successful BusinessmenReading Ⅰ Focus on Douglas Ivester, CEO of Coca-ColaReading Ⅱ Matsushita: The World's Greatest Entrepreneur?Special Use Adjectives Used To Describe Human BeingsExtended ActivitiesWord Formation Suffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ianFunction and Structure Agreeing and DisagreeingPractical Reading Case Study: Economic Status for InvestmentBusiness World Leadership Lessons for the 21st CenturyUnit 5 Successful BusinessesReading Ⅰ Nokia: Voice from FinlandReading Ⅱ Canon: Sixty Years of ProgressSpecial Use Attributive and Predicative AdjectivesExtended ActivitiesWord Formation Suffixes　-ful, -less, -iz/ ical, -ish, -ive/tive Function and Structure Asking for and Giving OpinionsPractical Reading A Comparison of Two BusinessesBusiness World Division of Economic Activities and Occupational structureUnit 6 PlantReading Ⅰ“Have You Seen the Tree?”Reading Ⅱ A Promise of FlowersSpecial Use Words or Expressions Denoting Frequency and AccuracyExtended ActivitiesWord Formation suffixes -ly,-y,-like,-ous,-someFunction and Structure Showing Satisfaction, Boredom and DispleasurePractical Reading Tabl—a Record of the Monthly ExpensesBusiness World The Language of FlowersUnit 7 Men and WomenUnit 8 AuctionUnit 9 MoneyUnit 10 BankingUnit 11 ShoppingUnit 12 Stock ExchangeUnit 13 HealthUnit 14 MeetingsUnit 15 Exhibition

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