國際商務(wù)英語

內(nèi)容概要

由劉艷主編的本書共分12個單元，主要內(nèi)容涉及外貿(mào)業(yè)務(wù)的各個環(huán)節(jié)，如出口磋商、貨款支付、商品包裝和檢驗、國際貨物運輸、保險、銷售技巧等。本書各單元均設(shè)置了單元概要、單元目標(biāo)、正文、語言點聚焦、練習(xí)題等欄目，旨在全面培養(yǎng)學(xué)生的商務(wù)英語水平、語言知識和業(yè)務(wù)能力。
本書適合高職及應(yīng)用型本科院校國際商務(wù)、大學(xué)英語、商務(wù)英語、報關(guān)與貨運代理等相關(guān)專業(yè)使用。也可供企業(yè)開展專業(yè)英語知識培訓(xùn)時參考。

書籍目錄

Unit One The Circumstances of International Market
 Part Ⅰ Text: The Globalization of Markets
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Two Business Management
 Part Ⅰ Text: Business Management in a Global Environment
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Three Exporting Goods
 Part Ⅰ Text: Benefits from Exports
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Four A Business Negotiation
 Part Ⅰ Text: Business Negotiation in International Trade
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Five Commodity Packaging
 Part Ⅰ Text: Packing and Marking of Goods
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Six Terms of Payment
 Part Ⅰ Text: Modes of International Payment
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Seven Shipping Documents
 Part Ⅰ Text: Shipping Documents
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Eight Insurance Documents
 Part Ⅰ Text: General View of Insurance
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Nine Commodity Inspection
 Part Ⅰ Text: Export and Import Commodity Inspection
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Ten Selling Techniques
 Part Ⅰ Text: Selling Techniques
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Eleven Dealing with Disputing
 Part Ⅰ Text: Business Disputes
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Unit Twelve E-commerce
 Part Ⅰ Text: The Magic of E-commerce
 Part Ⅱ Language Focus
 Part Ⅲ Exercises
 Part Ⅳ Fluency Work
Keys to The Units
References

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