CNN全球商業(yè)報(bào)道

內(nèi)容概要

《STEP BY
STEP聽懂CNN全球商業(yè)報(bào)道》精選43篇商業(yè)報(bào)道，并分為六大主題板塊：全球脈動，介紹全球市場脈動和最新科技產(chǎn)品及趨勢等；投資理財(cái)，報(bào)道重大財(cái)經(jīng)事件和個人投資理財(cái)之道以及必備財(cái)經(jīng)知識；企業(yè)管理，介紹國內(nèi)外知名企業(yè)經(jīng)營理念和成功要素；市場營銷，收錄消費(fèi)市場現(xiàn)今潮流和推陳出新的營銷手法，以及企業(yè)于市場上的經(jīng)營策略；品牌理念，介紹知名品牌的發(fā)跡與成長歷程，以及品牌的成功經(jīng)營哲學(xué)；商場名人，收錄CNN專訪全球最具影響力的商業(yè)巨頭，看看他們個人及其企業(yè)能叱咤風(fēng)云的關(guān)鍵與秘訣。全書新聞報(bào)道均中英對照，除了列出單詞和重點(diǎn)短語的解析，還針對財(cái)經(jīng)名詞和相關(guān)資料進(jìn)行精講和補(bǔ)充。

作者簡介

　　LiveABC互動英語教學(xué)集團(tuán)是英語市場暢銷書作者，臺灣著名多媒體英語教學(xué)公司，以發(fā)展自行研發(fā)的交互式英語教學(xué)光盤產(chǎn)品及書籍為主，并結(jié)合網(wǎng)絡(luò)、多媒體互動技術(shù)及傳統(tǒng)平面出版等重要語言學(xué)習(xí)途徑，協(xié)助語言學(xué)習(xí)者以互動方式有效地學(xué)習(xí)語言。

書籍目錄

前言
光盤使用方法
Global News
  Are the Desktop's Days Numbered?
  iPad and Google Chrome Take Aim at the Traditional Computer
Interface
  The Shape of Cars to Come
  A Look into the Future of Electric Autos and Beyond
  In Touch Technology
  Pressure-Sensitive Screens Revolutionize High Tech Interaction
  H2-Go
  Eco-Friendly Riversimple Runs on the Power of Hydrogen
  E-Reader Revolution
  More Book Lovers Forsake Paaer as the Electronic Medium Takps Off
  The Cupboard Is Bare
  A Perfect Storm of Factors Sap World Food Supply
  Green Screens
  Sony Paves the Way to More Eco-Friendly Technology
  Search Wars
  Microsoft and Yahoo Team to Take on Google
  Athens on the Brink
  Understanding the Greek Tragedy Unraveling the Eurozone
Investment & Financial Management
  Tiny Houses
  Some Homeowners Are Thinkinq Small to Stay Debt-Free
  Rise of the Zombie Banks
  Lessons for Defeatina the Financial Livinq Dead from lapan's Lost
Decade
  Is It Inflation or Deflation?
  Breaking Down the Jargon of an Economic Crisis
  The Lessons of Lehman Brothers
  What We Can Learn from the Fall of the Financial Institution
  Sharing the Blame
  How All Consumers Played a Role in the Financial Crisis
Corporate Management
  Building the Starbucks Experience
  A Boardroom Master Class with the Coffee Empire Chairman Howard
Schultz
  Video Game Guru
  Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto
  adidas vs..PUMA
  The Family Footwear Rivalry That Divided a Town
  Adidas
  Heavenly Hotel
  An Eye for Detail Helps Paris' George V Survive Tough Times
  From Bath Beads to the Boardroom
  CNN Exclusive Interview with Body Shop Founder Anita Roddick
Market & Sales
  The Faces of Luxury
  Brands Turn to Celebrity Star Power to Drive Sales
  Hot Wheels
  Luxury Cars Showcase the Need for SlJeed at the North American
Auto Show
  Hybrid Wars
  Toyota and Honda Square Off in Battle for Green
  Micro-Malls
  Entrepreneurs Dream Big with Tiny Shops
  Design Acrobatics
  Adobe Tries to Outmaneuver Software Rival Microsoft
  French Thumb Their Noses at Apple
  iPod Maker Refuses to Sell Music playable on Rival Products
  McCoffee vs. Starbucks
  Fast Food Giant Brews a Challenge to the Caffeine Kings
Successful Brand Names
  The Sweet Smell of Success
  Updating Chanel's Timeless Fragrance No.5
  Skirting the Recession
  Luxury Icon Prada .Survives the Sagging Economy in Style
  The Master of Cute
  In the Boardroom with Sanrio CEO Shintaro Tsuji
  Built for Speed
  Ducati Takes MotoGP off the Track and onto the Street
  It's His Bag
  In the Boardroom with Coach CEO Lew Frankfort
  Ho-Hum on iPhone
  Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?
  Driven in Style
  Rolls-Royce Unveils its Phantom Drophead Coupe
Business Guru
  A Meeting of the Minds
  CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens
Talk
  Business and Energy
  Say Yum!
  A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak
  Computing in the Cloud
  Google CEO Discusses Competition and Your Digital Future
  On the Fast Track
  In the Boardroom with Formula One CEO Bernie Ecclestone
  Media Master
  In the Boardroom with Barry Diller
附錄：常用財(cái)經(jīng)詞匯

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