商務(wù)英語應(yīng)用文寫作

內(nèi)容概要

本教材比較系統(tǒng)地介紹了商務(wù)英語信函寫作和商務(wù)英語常用文體寫作的基本知識(shí)。其中涉及商務(wù)信函寫作的第一部分11個(gè)單元，主要按商務(wù)貿(mào)易流程中各個(gè)環(huán)節(jié)的順序編寫；第二部分5個(gè)單元包含了商務(wù)電子郵件、備忘錄、會(huì)議紀(jì)要、報(bào)告、合同等商務(wù)英語中常用的主要文體。本書將寫作知識(shí)和技巧的介紹與學(xué)生寫作技能的培養(yǎng)相結(jié)合，為學(xué)生提供了大量的范文、詞匯和常用例句，以有效地提高學(xué)生的實(shí)際語言運(yùn)用能力。    附錄部分包括常用商務(wù)英語縮略語和常用電子郵件縮寫詞、首字母組合和行話。    本書適合高等院校英語、工商管理和經(jīng)濟(jì)管理類專業(yè)使用，也可供對(duì)外經(jīng)貿(mào)業(yè)務(wù)人員和各類涉外企業(yè)人員參考。

書籍目錄

PART Ⅰ  Business CorrespondenceUnit1  Fundamentals of Business Letter Writing  1.1  Language Style and Tone of Business Writing  1.2  Essential Principles of Business WritingUnit 2  The Components and Layout of the Business Letter  2.1  The Components of the Business Letter  2.2  The Layout of the business letter  2.3  The Layout oft_he EnvelopeUnit 3  Status/Credit Inquiries and Replies  3.1  Introduction to Status/Credit Inquiries and Replies  3.2  Sample LettersUnit 4  Establishment of Business Relations  4.1  Introduction to Letters of Establishing Business Relations and Replies  4.2  Sample LettersUnit 5  Inquiries and Replies  5.1  Introduction to Inquiries and Replies  5.2  Sample LettersUnit 6  Quotations, Offers and Counter-Offers  6.1  Introduction to Quotations, Offers and Counter-Offers  6.2  Sample LettersUnit 7  Orders and Replies  7.1  Introduction to Orders and Replies  7.2  Sample LettersUnit 8  Payment and Settlement  8.1  Introduction to International Payments  8.2  Letters Concerning Payments  8.3  Sample LettersUnit 9  Packing and Shipment  9.1  Introduction to Packing and Shipment  9.2  Sample LettersUnit 10  Insurance  10.1  Introduction to Insurance  10.2  Letters Concerning Insurance  10.3  Sample LettersUnit 11  Complaints/Claims and Adjustments  11.1  Introduction to Complaints/Claims and Adjustments  11.2  Sample LettersPART Ⅱ  Other Practical Business WritingsUnit 12  E-mail Writing  12.1  Introduction to E-mail Writing  12.2  Sample E-mails for Business CommunicationUnit 13 Memo Writing  13.1  Introduction to Memo Writing  13.2  Sample MemosUnit 14  Minutes Writing  14.1  Introduction to Minutes Writing  14.2  Sample MinutesUnit 15  Business Report Writing  15.1  Introduction to Business Report Writing  15.2  Types of Reports  15.3  Sample ReportsUnit 16  Contract Writing  16.1  Introduction to Contract Writing  16.2  Sample ContractsAppendix Ⅰ  常用商務(wù)英語縮略語Appendix Ⅱ  常用電子郵件縮寫詞、首字母組合和行話References

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