外貿(mào)英語(yǔ)函電

前言

　　科技革命迅猛發(fā)展，知識(shí)更替日新月異，國(guó)際競(jìng)爭(zhēng)日趨激烈。從國(guó)際經(jīng)濟(jì)環(huán)境看，跨國(guó)投資飛速發(fā)展，世界各國(guó)和地區(qū)間的經(jīng)濟(jì)依賴程度不斷加深，區(qū)域經(jīng)濟(jì)集團(tuán)化和世界經(jīng)濟(jì)全球化趨勢(shì)不斷加強(qiáng)，國(guó)際經(jīng)濟(jì)協(xié)調(diào)日顯重要，經(jīng)濟(jì)集團(tuán)內(nèi)部以及經(jīng)濟(jì)集團(tuán)之間的合作與競(jìng)爭(zhēng)日益成為關(guān)注的焦點(diǎn)。從國(guó)內(nèi)經(jīng)濟(jì)環(huán)境看，社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制的建立與不斷完善改善了我國(guó)企業(yè)參與國(guó)際競(jìng)爭(zhēng)的條件，經(jīng)濟(jì)發(fā)展方式的轉(zhuǎn)變和對(duì)外開(kāi)放程度的加深提高了我國(guó)企業(yè)迎接機(jī)遇和挑戰(zhàn)的速度。　　為了培養(yǎng)熟悉國(guó)際經(jīng)濟(jì)運(yùn)行規(guī)則、符合社會(huì)主義市場(chǎng)經(jīng)濟(jì)建設(shè)需要的人才，優(yōu)化人才的知識(shí)結(jié)構(gòu)，我們組織東北財(cái)經(jīng)大學(xué)國(guó)際經(jīng)濟(jì)貿(mào)易學(xué)院的專業(yè)骨干教師編寫(xiě)了國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)本科系列教材。東北財(cái)經(jīng)大學(xué)國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)系遼寧省示范專業(yè)，國(guó)際貿(mào)易學(xué)是遼寧省重點(diǎn)學(xué)科?！　∵@套教材結(jié)合教師多年教學(xué)的經(jīng)驗(yàn)，盡可能地反映本學(xué)科領(lǐng)域最新的研究成果和最新的發(fā)展趨勢(shì)。我們深知，教材從寫(xiě)出的那一天起就已經(jīng)“過(guò)時(shí)”了，這就需要教師在講授過(guò)程中不斷充實(shí)、調(diào)整有關(guān)授課內(nèi)容，我們也根據(jù)國(guó)內(nèi)外經(jīng)濟(jì)環(huán)境的變化適時(shí)修訂本系列教材?！　”鞠盗薪滩氖菫閲?guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)本科生課程編寫(xiě)的，同時(shí)也適用于其他經(jīng)濟(jì)類專業(yè)和有興趣學(xué)習(xí)、更新國(guó)際經(jīng)濟(jì)與貿(mào)易知識(shí)的人士使用?！　∮捎谧髡邔W(xué)識(shí)和資料所限，本系列教材難免有不足之處，敬請(qǐng)廣大讀者批評(píng)指正。

內(nèi)容概要

本書(shū)主要包括兩部分。第一部分的第一章系統(tǒng)地介紹了英文商務(wù)信函寫(xiě)作的基本知識(shí)，第二至第十二章遵循外貿(mào)常規(guī)流程，依次介紹了業(yè)務(wù)關(guān)系的建立、資信調(diào)查、詢盤(pán)及回復(fù)、報(bào)盤(pán)、還盤(pán)和接受，支付方式、包裝、保險(xiǎn)、裝運(yùn)、索賠與理賠，代理等內(nèi)容。第二部分是附錄部分，內(nèi)容包括各個(gè)章節(jié)的樣信、對(duì)話的譯文及練習(xí)答案。本書(shū)的特色是，以兩個(gè)具體的模擬公司的一單生意，從建立外貿(mào)業(yè)務(wù)關(guān)系開(kāi)始一直到索賠及代理，為主要線索，以外貿(mào)操作過(guò)程的各個(gè)環(huán)節(jié)所涉及的樣信為具體內(nèi)容，兩個(gè)公司對(duì)一單電子產(chǎn)品完整的貿(mào)易過(guò)程貫穿整本書(shū)，使讀者置身于一個(gè)業(yè)務(wù)操作環(huán)境中，對(duì)外貿(mào)信函的特點(diǎn)、實(shí)際運(yùn)用過(guò)程有更透徹、更深刻的理解，具有實(shí)用性。同時(shí)，本書(shū)的練習(xí)題內(nèi)容全面，題型多樣，突出各個(gè)章節(jié)的重點(diǎn)?！　”緯?shū)可供高等院校國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)、外貿(mào)英語(yǔ)專業(yè)及其他相關(guān)專業(yè)師生使用，也可供社會(huì)讀者，尤其是從事外貿(mào)商務(wù)活動(dòng)的讀者參考。

書(shū)籍目錄

前言 Chapter 1 Business Letters Writing 　Learning focus 　Section one Common letters and business letters 　Section two The layout of business letters 　Section three Format of a business letters 　Section four Writing principles on business letters 　section five Exercises Chapter 2 Establishment of Business Relations 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 3 Inquiry 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 4 Quotations and Offer 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 5 Counter-offer 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 6 Order and Acceptance 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 7 Terms of Payment 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 8 Payment by Letter of Credit 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 9 Commodity Inspection, Insurance and Arbitration 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 10 Packing and Shipment 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 11 Claims and Complaints 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises Chapter 12 Agency 　Learning focus 　Section one Introduction 　Section two Useful sentences 　Section three Specimen letters 　Section four Dialogue practice 　Section five Exercises 參考文獻(xiàn) 　附示 樣信、對(duì)話的譯文及練習(xí)參考答案 　Chapter 1 Business Letters Writing 　Chapter 2 Establishment of Business Relations 　Chapter 3 Inquiry 　Chapter 4 Quotations and Offer 　Chapter 5 Counter-offer 　Chapter 6 Order and Acceptance 　Chapter 7 Terms of Payment 　Chapter 8 Payment by Letter of Credit 　Chapter 9 Commodity Inspection,Insurance and Arbitration 　Chapter 10 Packing and Shipment 　Chapter 11 Claims and Complaints 　Chapter 12 Agency

章節(jié)摘錄

　　We learn from your letter of May 18,in which you think that our price for thesubject article is found to be on the high side.　　Much as we would like to cooperate with you in expanding sales, we are re-gretful that we just cannot see our way clear to entertain your counter-offer,as the price we quoted is quite realistic and your counter-offer is under ourcost, because the raw material itself has been increased very much. As a mat-ter of fact, we have received a lot of orders from various sources at our level.Moreover, after investigation to your market, we trust that it will not be dif-ficult for our products to get a footing in your local market if you should man-age to do some marketing work.　　If you see any chance to do better, please let us know. On account of a limit-ed supply available at present, we would ask you to act quickly.In the meantime, please keep us posted of developments at your end. Pleaserest assured that we would always do our best to help you and promote thesales of our goods in your area.

編輯推薦

　　《外貿(mào)英語(yǔ)函電》特點(diǎn)：系統(tǒng)介紹外貿(mào)函電的特點(diǎn)及寫(xiě)作知識(shí)，重點(diǎn)介紹外貿(mào)實(shí)際操作過(guò)程中的函電寫(xiě)作，樣信貫穿了國(guó)際貿(mào)易的一個(gè)完整的業(yè)務(wù)流程，種類豐富、代表性強(qiáng)，練習(xí)覆蓋面廣、題型靈活多樣，富于知識(shí)性、創(chuàng)新性、實(shí)踐性，配有相關(guān)章節(jié)的口語(yǔ)訓(xùn)練.操練力度深，富于實(shí)用性、挑戰(zhàn)性?！　”鞠盗薪滩呐溆卸嗝襟w教學(xué)課件.選用本教材的教師可通過(guò)以下聯(lián)系方式與出版社取得聯(lián)系，以獲得相關(guān)支持。

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