商務(wù)英語

內(nèi)容概要

本書共分16個單元，主要內(nèi)容包括商務(wù)交流、商務(wù)信息、市場營銷、談判、詢盤、報盤、還盤、遞盤、反還盤、訂貨及訂單執(zhí)行、商務(wù)合同、支付、信用證、保險、索賠與理賠、包裝、運輸、代理、備忘錄和公告等，結(jié)構(gòu)清晰、內(nèi)容豐富、適用性強。    本書可作為高等職業(yè)院校、高等?？圃盒?、成人高等院校及本科院校下設(shè)的二級職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院和民辦高校的管理、文秘、經(jīng)濟、商務(wù)英語、國際貿(mào)易及其他相關(guān)專業(yè)學(xué)生的教材，也可作為五年制高職院校、中等職業(yè)學(xué)校相關(guān)專業(yè)的教材，還可供社會相關(guān)從業(yè)人士參考使用。

書籍目錄

Unit 1  Commercial Communication  Part A  Introduction of Company and Product  Applied Writing  Part B  Making Business Arrangements  PracticeUnit 2  Commercial Information  PartA  Business Information Collecting  Applied Writing  Part B  The Processing and Transmitting of Commercial Information.  PracticeUnit 3  Marketing Ⅰ  Part A  Marketing Channels  Applied Writing  Part B  Brand and Price  PracticeUnit 4  Marketing Ⅱ  Part A  Promotion and Advertising  Applied Writing  Part B  Image and Services  PracticeUnit 5  Negotiation  Part A Negotiation Techniques  Applied Writing  Part B  The Nature of Cross-cultural Negotiation  PracticeUnit 6  Inquiry and Offer  Part A  Inquiry  Applied Writing  Part B  Offer  PracticeUnit 7  Counter-Offer, Bid and Counter-Counter-Offer  Part A Counter-Offer and Bid  Applied Writing  Part B  Counter-Counter-Offer  PracticeUnit 8  Orderand Fulfillment  Part A  Acceptance and Order  Applied Writing  Part B  Declining an Order  PracticeUnit 9  Business Contract  Part A  Business Contract  Applied Writing  Part B  Sale Contract  PracticeUnit 10  Payment Ⅰ  Part A The Method of Payment  Applied Writing  Part B  Digital Wallet and Electronic Check  PracticeUnit 11  Payment Ⅱ  Part A An IntroductionofL/Cs  Applied Writing  Part B  Application for a Letter of Credit  PracticeUnit 12  Insurance  Part A  Insurance  Applied Writing  Part B  Sharing Economic Losses Through Insurance  PracticeUnit 13  Claim and Adjustment  Part A  Claim  Applied Writing  Part B  Adjustment  PracticeUnit 14  Packing and Shipment  Part A Packing  Applied Writing  Part B  Shipment  PracticeUnit 15  Agency  Part A  Agency  Applied Writing  Part B  What to Be Covered in Agency Agreement..  PracticeUnit 16  Memoranda and Notice  Part A Memoranda  Applied Writing  Part B  Notice  PracticeReference Answers  Unit 1  Unit 2  Unit 3  Unit 4  Unit 5  Unit 6  Unit 7  Unit 8  Unit 9  Unit 10  Unit 11  Unit 12  Unit 13  Unit 14  Unit 15  Unit 16References

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