商務(wù)英語

前言

　　中國(guó)加入WTO標(biāo)志著中國(guó)對(duì)外開放進(jìn)入到一個(gè)全新的階段，也是中國(guó)經(jīng)濟(jì)逐漸融入世界經(jīng)濟(jì)的重要里程碑。作為一個(gè)發(fā)展中國(guó)家，在加入了WTO這個(gè)國(guó)際經(jīng)貿(mào)大家庭后，中國(guó)面臨著一個(gè)十分艱難的發(fā)展機(jī)遇和嚴(yán)峻的挑戰(zhàn)。逼人的形勢(shì)對(duì)從事或即將從事國(guó)際商務(wù)活動(dòng)的人員的專業(yè)知識(shí)和外語素質(zhì)提出越來越高的要求。為了適應(yīng)新形勢(shì)的需要，目前高等院校都開設(shè)了有關(guān)國(guó)際商務(wù)_的課程，而旨在培養(yǎng)既懂英語又懂國(guó)際商務(wù)的復(fù)合型人才的商務(wù)英語課程更加受到廣泛重視，并且作為商務(wù)課程的主干課被相關(guān)院校普遍開設(shè)。本書的編寫正是基于此需求。本課程是為了培養(yǎng)高等院校英語+專業(yè)（如國(guó)際貿(mào)易、國(guó)際金融、市場(chǎng)營(yíng)銷、電子商務(wù)及商務(wù)管理等）和專業(yè)+英語等復(fù)合型國(guó)際商務(wù)人才而專門開設(shè)的專門用途英語?！　∽鳛橐槐緦ｉT用途的商務(wù)英語教材，本書力求真實(shí)地反映國(guó)際商務(wù)所涉及的主要活動(dòng)和環(huán)節(jié)，并注重訓(xùn)練國(guó)際商務(wù)活動(dòng)中的各種相關(guān)語言表達(dá)方式和方法，培養(yǎng)商務(wù)交際活動(dòng)中必要的語言綜合基本技能，突出口語能力的訓(xùn)練，使學(xué)習(xí)者有效、快捷地提高商務(wù)英語技能。同時(shí)，本著“在商務(wù)環(huán)境中學(xué)習(xí)語言，通過語言提高商務(wù)知識(shí)和技能”的宗旨，本書提供各種商務(wù)英語情景及商務(wù)文化背景，讓學(xué)習(xí)者有充分的機(jī)會(huì)將商務(wù)知識(shí)與技能和語言知識(shí)與技能融會(huì)貫通，為有效地從事國(guó)際商務(wù)溝通奠定良好的基礎(chǔ)?！　”緯罁?jù)功能和情景相結(jié)合的原則選材和編寫，突出語言交際功能和使用功能，注重語言技能與商務(wù)知識(shí)的密切結(jié)合，既重視語言和專業(yè)知識(shí)的輸入，又強(qiáng)調(diào)語言綜合技能的培養(yǎng)，突出語言的實(shí)踐性，書中每一選題都來自商務(wù)活動(dòng)，通過真實(shí)模擬商務(wù)活動(dòng)場(chǎng)景，讓學(xué)習(xí)者得以進(jìn)入商務(wù)實(shí)踐，引導(dǎo)學(xué)習(xí)者在不同的商務(wù)交際場(chǎng)合進(jìn)行有效的商務(wù)溝通，在實(shí)踐中獲得技能的提升。本書具有以下主要特點(diǎn)?！　?．全面性。本書包括了國(guó)際商務(wù)主要活動(dòng)和環(huán)節(jié)，如申請(qǐng)工作、公司、商務(wù)電話、商務(wù)旅行、商務(wù)會(huì)議、商務(wù)演示、建立商務(wù)關(guān)系、詢價(jià)與報(bào)價(jià)、價(jià)格磋商、支付條款、包裝與運(yùn)輸、投訴與理賠、營(yíng)銷與銷售、全球化及電子商務(wù)等。語言材料都經(jīng)過精選，強(qiáng)調(diào)材料的新穎性、規(guī)范性及實(shí)用性。此外，各單元語言要點(diǎn)和詞匯擴(kuò)展列出大量相關(guān)常用表達(dá)法和詞匯，幫助學(xué)習(xí)者舉一反三，言之有物。

內(nèi)容概要

　　《商務(wù)英語》共分為15個(gè)單元，內(nèi)容包括國(guó)際商務(wù)的主要活動(dòng)和環(huán)節(jié)。每單元由聽、說、讀、寫、詞匯與注釋、語言重點(diǎn)、練習(xí)和詞匯擴(kuò)展幾部分組成。練習(xí)按以學(xué)生為中心的教學(xué)模式編寫，包括對(duì)話、討論、演講、中譯英及角色扮演等。每單元的聽、說、讀、寫有機(jī)結(jié)合，突出口語交際能力的培養(yǎng)。學(xué)生通過真實(shí)模擬商務(wù)活動(dòng)的實(shí)踐，既獲得了語言技能的提升，又學(xué)到了商務(wù)知識(shí)，同時(shí)還提高了商務(wù)溝通能力及業(yè)務(wù)能力?！渡虅?wù)英語》可用作高校英語、經(jīng)貿(mào)及電子商務(wù)等專業(yè)的專業(yè)英語教材，也可用作國(guó)際商務(wù)師、外銷員等專業(yè)人員職業(yè)資格考試的備考用書，對(duì)于從事國(guó)際商務(wù)工作和有一定英語基礎(chǔ)并有志從事國(guó)際商務(wù)工作的人員也是一本頗具實(shí)用性和參考性的商務(wù)英語指導(dǎo)書籍。

書籍目錄

Unit 1 Applying for a Job
1.1 Listening Task
1.2 Speaking Task
1.3 Reading Task
1.4 Writing Task
1.5 Vocabulary & Notes
1.6 Language Focus
1.7 Follow-up Practice
1.8 Vocabulary Extension
Unit 2 Companies
2.1 Listening Task
2.1 Speaking Task
2.3 Reading Task
2.4 Writing Task
2.5 Vocabulary & Notes
2.6 Language Focus
2.7 Follow-up Practice
2.8 Vocabulary Extension
Unit 3 Business Calls
3.1 Listening Task
3.2 Speaking Task
3.3 Reading Task
3.4 Writing Task
3.5 Vocabulary & Notes
3.6 Language Focus
3.7 Follow-up Practice
3.8 Vocabulary Extension
Unit 4 Business Travel
4.1 Listening Task
4.2 Speaking Task
4.3 Reading Task
4.4 Writing Task
4.5 Vocabulary & Notes
4.6 Language Focus
4.7 Follow-up Practice
4.8 Vocabulary Extension
Unit 5 Business Meetings
5.1 Listening Task
5.2 Speaking Task
5.3 Reading Task
5.4 Writing Task
5.5 Vocabulary & Notes
5.6 Language Focus
5.7 Follow-up Practice
5.8 Vocabulary Extension
Unit 6 Business Presentations
6.1 Listening Task
6.2 Speaking Task
6.3 Reading Task
6.4 Writing Task
6.5 Vocabulary & Notes
6.6 Language Focus
6.7 Follow-up Practice
6.8 Vocabulary Extension
Unit 7 Establishing Business Relations
7.1 Listening Task
7.2 Speaking Task
7.3 Reading Task
7.4 Writing Task
7.5 Vocabulary & Notes
7.6 Language Focus
7.7 Follow-up Practice
7.8 Vocabulary Extension
Unit 8 Enquiries and Offers
8.1 Listening Task
8.2 Speaking Task
8.3 Reading Task
8.4 Writing Task
8.5 Vocabulary & Notes
8.6 Language Focus
8.7 Follow-up Practice
8.8 Vocabulary Extension
Unit 9 Negotiating the Price
9.1 Listening Task
9.2 Speaking Task
9.3 Reading Task
9.4 Writing Task
9.5 Vocabulary & Notes
9.6 Language Focus
9.7 Follow-up Practice
9.8 Vocabulary Extension
Unit 10 Terms of Payment
10.1 Listening Task
10.2 Speaking Task
10.3 Reading Task
10.4 Writing Task
10.5 Vocabulary & Notes
10.6 Language Focus
10.7 Follow-up Practice
10.8 Vocabulary Extension
Unit 11 Packing and Shipping
11.1 Listening Task
11.2 Speaking Task
11.3 Reading Task
11.4 Writing Task
11.5 Vocabulary & Notes
11.6 Language Focus
11.7 Follow-up Practice
11.8 Vocabulary Extension
Unit 12 Complaints and Adjustments
12.1 Listening Task
12.2 Speaking Task
12.3 Reading Task
12.4 Writing Task
12.5 Vocabulary & Notes
12.6 Language Focus
12.7 Follow-up Practice
12.8 Vocabulary Extension
Unit 13 Marketing and Sales
13.1 Listening Task
13.2 Speaking Task
13.3 Reading Task
13.4 Writing Task
13.5 Vocabulary & Notes
13.6 Language Focus
13.7 Follow-up Practice
13.8 Vocabulary Extension
Unit 14 Going Global
14.1 Listening Task
14.2 Speaking Task
14.3 Reading Task
14.4 Writing Task
14.5 Vocabulary & Notes
14.6 Language Focus
14.7 Follow-up Practice
14.8 Vocabulary Extension
Unit 15 E-commerce
15.1 Listening Task
15.2 Speaking Task
15.3 Reading Task
15.4 Writing Task
15.5 Vocabulary & Notes
15.6 Language Focus
15.7 Follow-up Practice
15.8 Vocabulary Extension
Transcripts
References

章節(jié)摘錄

　　"Products " are the things that you sell to people. You might also have a servicethat theyll pay for as your product. Products can range all of the way from goodspeople need every day to live, like milk, tuna or vegetables or they can be veryexpensive products, like a private jet. Having the right product for your target market（ thats the people or businesses you want to sell to ） requires knowing what they needand want. This often involves research and development of a new product, research ofthe potential market, testing of the product to insure quality, and then introduction tothe market.　　"Place "refers to how you get your product to your customer. Your product mightbe something that you produce or it could be something you never see or touch. Thatsquite possible if you have customers order through you and you arrange to have itdirectly shipped to them from the maker or a fulfillment center. There are a lot of waysto get your product to your customer, so its important to know if its something theywant to see and touch before they buy it. If so, youll probably want to order and stockit and sell it directly from your business. If its something they dont need to see beforebuying it, you need to make sure that its delivered promptly to them and is what theyexpected when they bought it.　　" Price " is pretty self-explanatory but its very important to your success. Pricesomething too high and you may never sell a single item of it. Price it too low and youcan lose money on every sale once all of your costs of doing business are considered.So you want to price it attractively so that you can sell it to your clients and theyll feelgood about the purchase.

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