Companies Searching for Excellence in Design 廣告設(shè)計

內(nèi)容概要

Stories of good design can fire imaginations and creativity. The first 'Hall of Fame' published by ICSID, the International Council of Societies of Industrial Design, sheds light on the characteristics successful companies adopt as an essential part of their strategy to succeed with design.    Through these stories, we learn that success in design can only be achieved when a company develops a general consciousness of design and innovation alongside the other fundamental aspects of successful business which need to be in place. Design is no miracle cure, but it is a tool by which companies who know how to harness the benefits of design, not only sustain, but increase their success, whether IBM or Crown of America, Fiskars or iitalla of Finland or Duravit or Miele of Germany.    A compelling preface by ICSID President, Peter Butenschon of Norway, is followed by seven criteria for design presented by Professor Dr. Peter Zec, the creator and founder of the international red dot design award. An overview of the growth of Industrial Design in the United States and an insight into the continuing expansionist phase of its emergence across the Asian Tigers, as well as a view of the place of design in the history of manufacturing, make the 'Hall of Fame' an indispensable work of reference for design-orientated companies, marketing experts, agencies, journalists and up-and-coming designers.    A short history of ICSID reveals a thread of influence, stretching back to the mid-1950's, which has contributed to the international development of Industrial Design during its growth to maturity in the latter half of the 20th century.

書籍目錄

Review　Preface　　Peter Butenschon　In Search of Success with Design Learning from Best Practice　　Peter Zec　The Emergence of the Industrial Design Profession in the United States    John Heskett  Defining Design in the 20th Century    Conway Lloyd Morgan  The Development of Industrial Design in Asia    Darlie O. Koshy, Singanapalli BalaramCompanies  AEtE Design  AEG  Aleatel  Blanco  Burkhardt Leitner constructi  Crown  DaimlerChrysler  Duravit  Eleetrolux  Fiskars  Grupo Di  Herend  IBM  iittala  Intra  Irizar  Jacob Jensen Design  Karcher  LG Electronics  Ludwig  Mabeg  Makio Hasuike  Miele　Mono　Niessing　N issa n　Nya Nordiska　O Luce　Propagandist　Rado　Randstad　Samsung　Schwan Stabilo　Sedus　Siemens　Sony　Studio Idea　Tata　Toyota　Tupperware　Vivero　Vorwerk　Yamaha　ZAG Industries　Zucchetti　Zumtobel StaffICSID　International Council of Societie of Industrial Design　ICSID-A Global Network for Desi　ICSID-Listings　The Executive Boards　Professional Members　Professional/Promotional Member　Promotional Members　Educational Members　Associate Members　Corporate Members　Companies-Contact Details

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