寫作交流

內(nèi)容概要

Knowing how to produce effective written communications—proposals, executive summaries, important emails—is more crucial than ever for today’s managers. In Written Communications That Inform and Influence, readers will find powerful tools for crafting communications that get results. Experts provide suggestions for structuring your written pieces, striking the right tone and style, and avoiding all-too-common grammar goofs and gaffes. The Results-Driven Manager series collects timely articles from Harvard Management Update and Harvard Management Communication Letter to help senior to middle managers sharpen their skills, increase their effectiveness, and gain a competitive edge. Presented in a concise, accessible format to save managers valuable time, these books offer authoritative insights and techniques for improving job performance and achieving immediate results.

書籍目錄

Introduction  Writing Persuasive Proposals　First, Don't Write an Outline　Making Your Proposal Come Out on Top ..　Building a Bridge over the River Boredom　When to Ignore Your ReadersSpotlight on Structure　A Winning Proposition　Writing Well When Time Is Tight　The Best Memo You'll Ever WriteStriking the Right Tone ank Style　Find the Right Tone for Your Business Writing　Communication as a Change Tool　Rhyme and Reason:What Poetry Has to Say to　Business Writers　Ayn Rand on Writing　When One Style Does Not Fit AllSurmounting Special Writing Challenges　Don't Push That Send Button!……Avoiding Crammatical Goofs and GaffesAbout the Contributors

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