Blackwell管理百科全書

內(nèi)容概要

Now 256 full entries; All entries revised and bibliographies significantly up-dated and extended; 93 new entries across a wide range of areas * in particular more on service, strategy, technology and innovation but beefing up core entries (e.g. newsvendor model). New Authors: 31 new authors from UK, Europe and North America (inc. Harvard and Georgetown), now more than 50 contributors.     作者簡介：    Michael Lewis is the author of several books including the international bestsellers "Liar's Poker" & "The New New Thing". He lives in Paris.

書籍目錄

PrefaceAbout the EditorsList of ContributorsDictionary Entries A-ZIndex

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