Marketing Plans, Sixth Edition: How to prepare them, how to use them (平裝)

出版時間:2007年04月  出版社:Butterworth-Heinemann Ltd  作者:Malcolm McDonald  
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"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York

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