Intellectual Property for Managers and Investors寫給經(jīng)理人與投資者的知識(shí)產(chǎn)權(quán)經(jīng)濟(jì)

內(nèi)容概要

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.     Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP)--its use as a weapon, as a shield, and as a monetizable asset. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Technology Managers is essential for those with decision making responsibility at the interface where business and innovation meet.

作者簡(jiǎn)介

Steven Frank is a partner in the Boston law firm Goodwin Procter LLP and specializes in intellectual property and business transactions that involve IP.

書籍目錄

PrefaceAcknowledgments1 Sketching the IP Iandscape2 Making the strategic choice3 Building and IP strategy4 Implementation5 Surviving IP disputes6 Giving Diligence its due7 Licensing and related transactionsIndex

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    Intellectual Property for Managers and Investors寫給經(jīng)理人與投資者的知識(shí)產(chǎn)權(quán)經(jīng)濟(jì) PDF格式下載

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