劍橋商務(wù)英語高級教師用書 BENCHMARK

內(nèi)容概要

Business Benchmark is a brand new Business English course at three levels, It helps students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the Internationally recognised Cambridge ESOL BULATS.

書籍目錄

AcknowledgementsIntroductionManagement  Unit 1 Corporate culture  Unit 2 Leaders and managers  Unit 3 Internal communications  Unit 4 Chairing meetingsCompetitive advantage  Unit 5 Customer relationships  Unit 6 Competitive advantage  Unit 7 A proposal  Unit 8 Presenting at meetingsAdvertising and sales  Unit 9 Advertising and customers  Unit 10 Advertising and the Internet  Unit 11 Sales reports  Unit 12 The sales pitchFinance  Unit 13 Forecasts and results  Unit 14 Financing the arts  Unit 15 Late payers  Unit 16 Negotiating a leaseThe work environment  Unit 17 Workplace atmosphere  Unit 18 The workforce of the future  Unit 19 Productivity  Unit 20 Staff negotiationsCorporate relationships  Unit 21 Corporate ethics  Unit 22 Expanding abroad  Unit 23 An overseas partnership  Unit 24 A planning conferenceExam skills and Exam practiceAppendix: The Common European Framework

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