出版時間:2006-12 出版社:0-898 作者:本社 頁數(shù):192
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內(nèi)容概要
劍橋標準商務英語教程》(Cambridge Business Benchmark)共由三個級別構(gòu)成,分別對應BEC考試的三個級別:初級(Preliminary)、中級(Vantage)、高級(Higher)。每一級別又包含學生用書(四色印刷,書中附有錄音光盤)、教師用書、自學手冊?! ”咎捉坛虄?nèi)容真實豐富,貼近當今的商業(yè)社會。就語音素材而言,其中的受訪者全部是現(xiàn)實生活中的商業(yè)人士。Brook-Hart教授從最初長達12小時的采訪樣帶中精選出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等國際知名企業(yè)普通員工或高管訪談的片段,奉獻給讀者。就文字素材而言,來自the Economist等著名財經(jīng)媒體的文章更是比比皆是。
書籍目錄
Unit 1 Corporate cultureUnit 2 Leaders and managersUnit 3 Internal communicationsUnit 4 Chairing meetingsUnit 5 Gustomer relationshipsUnit 6 Competitive advantageUnit 7 A proposalUnit 8 Presenting at meetingsUnit 9 Advertising and customersUnit 10 Advertising and the internetUnit 11 Sales reportsUnit 12 The sales pitch、Unit 13 Forecasts and resultsUnit 14 Financing the artsUnit 15 Late payersUnit 16 Negotiating a leaseUnit 17 Workplace atmosphereUnit 28 The workforce of the futureUnit 29 ProductivityUnit 20 Staff negotiationsUnit 21 Corporate ethicsUnit 22 Expanding abroadUnit 23 An overseas partnershipUnit 24 A planning conferenceAnswer key
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