劍橋標準商務(wù)英語教程

內(nèi)容概要

劍橋標準商務(wù)英語教程》（Cambridge Business Benchmark）共由三個級別構(gòu)成，分別對應(yīng)BEC考試的三個級別：初級（Preliminary）、中級（Vantage）、高級（Higher）。每一級別又包含學(xué)生用書（四色印刷，書中附有錄音光盤）、教師用書、自學(xué)手冊?！　”咎捉坛虄?nèi)容真實豐富，貼近當(dāng)今的商業(yè)社會。就語音素材而言，其中的受訪者全部是現(xiàn)實生活中的商業(yè)人士。Brook-Hart教授從最初長達12小時的采訪樣帶中精選出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等國際知名企業(yè)普通員工或高管訪談的片段，奉獻給讀者。就文字素材而言，來自the Economist等著名財經(jīng)媒體的文章更是比比皆是。

書籍目錄

AcknowledgementsIntroductionHuman  resources　Unit 1: Staff development and training　Unit 2. Job descriptions and job satisfaction　Unit 3: Letters of enquiry and applications　Unit 4: Telephone skillsMarketing　Unit 5: Promotional activities and branding　Unit 6: New product development　Unit 7: A stand at a trade fair　Unit 8: Establishing relationships and negotiatingStarting new business activities　Unit 9: Going it alone　Unit 10: Financing the start-up　Unit 11: Starting up in a new location　Unit 12: Presenting your business ideaBusiness travel　Unit 13: Business hotels and sales conferences　Unit 14: Business conferences　Unit 15: Reports　Unit 16: Business meetingsNew technologies, innovation and change　Unit 17: New technologies and change　Unit 18: Using the Internet　Unit 19: A staff survey　Unit 20: Offshoring and outsourcingCustomer relations　Unit 21: Customer loyalty　Unit 22: Communication with customers　Unit 23: Corresponding with customers　Unit 24: A business seminarExam skills and Exam practice

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