劍橋商務(wù)英語中級活動手冊BENCHMARK

內(nèi)容概要

Business Benchmark is a brand new Business English course at three levels. It helpsstudents get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the internationally recognised Cambridge ESOI_ BULATS (Business Language Testing Service) Test or BEC exams.

書籍目錄

Unit1  Staff development and trainingUnit2  JOb descriptions and job satisfactionUnit3  Letters of enquiry and applicationsUnit4  Telephone skills Unit5  Promotional activities and brandingUnit6  New product developmentUnit7  A stand at a trade fairUnit8  Establishing relationships and negotiatingUnit9  Going it aloneUnit10  Financing the start-upUnit11  Starting up in a new locationUnit12  Presenting your business ideaUnit13  Business hotels and sales conferencesUnit14  Business conferencesUnit15  ReportsUnit16  Business meetingsUnit17  New technologies and changeUnit18  Using the lnternetUnit19  A staff surveyUnit20  Offshoring and outsourcingUnit21  Customer loyaltyUnit22  Communication with customersUnit23  Corresponding with customersUnit24  A business seminarWord listAnswer key

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