Event Marketing and Special Events事件營(yíng)銷與特別活動(dòng)

內(nèi)容概要

"This comprehensive and detail-rich book is a great addition to a fundraising library. Novices will find their anxiety banished and seasoned professionals will find they stillcan learn some things. If you want maximum mileage out of your events, use this book!"
              -Kimk Klein,Publisher Grassroots Fundraising Journal
    "Applause for Alan Wendroff's book, Special Events: Proven Strategies for Nonprofit Fundraising, called for a SecondEdition--an encore. Alan Wendroff uses his return to the stage as an opportunity to expand upon and enrich his previously presented spe-cial event strategies. In this updated edition, Wendroff guides the reader onto the Internet with its cost-effective, timely, and considerable means for planning and con-ducting special events. The Web-based strategies discussed in the Second Edition include volunteer enlistment, marketing to an expanded audience, and moment-by-moment stewardship. The newly presented strategies can further your event's successand attract greater returns for addressing organizational mission objectives."
             -Skip Henderson,Msw Providing Fund Raising Counsel
    "Alan Wendroff takes special events seriously. This updated edition of his work is essen-tial for organizations seeking to involve today's potential donors and volunteers." 
             -Eugene R.Tempel,Executive Dirdctor The Center on Philanthropy at indiana University,Headquartered at Indiana University-Purdue University Indianapolis
    "Once again, Alan Wendroff provides 'doable' step-by-step planning and strategizing for special events fundraising. His proven method is so sufficiently down-to-earth that both volunteers and staff can benefit tremendously from this simple implementation guide. In fact, it would make an excellent 'thank you' gift for volunteers. They'll feel empowered and more equipped to assist with the charitable cause for which they are willing to give time and money."
             -Nancy May,Resource Development Consultant Good Samaritan Foundation
    "Alan Wendroff significantly upgrades every development officer's library with Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition. In one volume, Alan provides specifics that are culled from his years of experience and delivers his counsel with the touch of a mentor and a sense of humor. This work provides additional and valu-able resources for the experienced professional and sage advice for the novice."
            -Paull.Kuznekoff,Director of Development The Allen and Joan Bildner Center for the Study of Jewish Life at Rutgers,The State University of New Jersey

書籍目錄

PREFACE
ACKNOWLEDGMENTS
lNTRODUCTlON SpeciatEvent Fundraising--ABeginning
　A Few Definitions fo r Fund raising Special Events
　Seven Goals fo r a SuccessfuI SpecialEvent
　Dinne r a Ia Heart：A Creative Special Event
　Who WilI Benefit from This Book?
　How to Use ThiS Book：An Ove rview
　METT Checklist
　ConcIusjon
CHAPTER l The Master EventTimetable(MEm
　The Maste r Event Timetable(METT)
　To Do This Week：The METT in Action
　Master Event Timetable Applied to Dinne r
　a Ia Hea rt
　METT Checklist
　Conclusion
　C HAPTER 2 Choosing the Event
　Do Not Pass Go--Should the O rganization
　Have an Event?
　Key Elements for Executing a Special Event
　Choosing a Special Event
　Five Models for a SpeciaI Event
　Eme rgency Drill
　METT Checklist
　Conclusion
CHAPTER 3 Monetary Goats and Budgets
　Introduction
　Key Elements to Conside r When Putting Togethe r the
　Special Event
　Budget Strategy
　Event Pricing
　Calculating Revenue Sources
　Estimating Attendance：Calculating Minimum
　Revenue
　What Iterns Make Up Gross Revenue?
　Packaging of Premium Tables and Advertisements
　Underwriters and Sponsors
　In—Kind Donations
　Revenue ConsideratiOns for Events in Smalle r
　Communities
　Mastering Revenue and Expense Items
　Putting It All Together
　Computer Sp readsheets and Databases：
　Keeping the Event and the Budget on Track
　Conclusion
　METT Checklist
CHAPTER 4 Recruiting Volunteer Leadership for Your Event
　Fi rst Enlist the Stakehoklers
　Agency Gove rning Board
　Agency Development Committee
　Reverse Netwo rking
　The Event Chai r and Agency Professional
　C0．Chai r ResDons．b…ties
　Who's on First?
　The Cornmunity．Wide Event Cornmittee
　Hono ra ry Chai rpe rsons
　Volunteers and COmmunication
　A Case Statement fo r SpeciaI Events
　METT Checklist
　Conclusion
CHAPTER 5 Networking in the Community
CHAPTER 6 On the Internet:Plan an Enent Online Real Quick!
CHAPTER 7 Marketing
CHAPTER 8 Special Event Administration
CHAPTER 9 The Final Weeks to Event Day
CHAPTER 10 The Big Day:Why Success is in the Details
CHAPTER 11 hank You and Goodbye!
SPECIAL PESOURCES
INDEX
ABOUT THE CD-ROM

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