周末MBA傻瓜書 Weekend MBA for Dummies

內容概要

A graduate MBA programme gives you the business expertise you need for success.But what if you don't have the time or money to teke a full MBA course?That's where this friendly guide comes in.Packed with UK and global examples of best practice in finance,marketing,entrepreneurship,e-commerce,and other business school topics,it's just what you need to turbocharge your career.作者簡介：    Richard Pettinger is a senior management lecturer and author of over 30 management books.Dr Kathleen Allen is the author of several books on entrepreneurship.Peter Economy is a management writer and consultant.

書籍目錄

IntroductionPart Ⅰ: The New World of Business and Management.  Chapter 1: Embracing Change  Chapter 2: Information Technology and Competitive Advantage  Chapter 3: Going Global  Chapter 4: Strategic Planning: Looking into the Crystal BallPart Ⅱ: Leading and Managing in the New World  Chapter 5: Managing Is Hard; Leading Is Even Harder  Chapter 6: Carrots and Sticks: Motivation and Commitment  Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees  Chapter 8: One for All and All for One: Teamwork and Employee Empowerment  Chapter 9: Behaving Yourself: Ethics and StandardsPart Ⅲ: Money: What you Don't Know Will Hurt you  Chapter 10: Basic Economics  Chapter 11: All You Ever Wanted to Know about Accounting  Chapter 12: Making Sense of Financial Statements  Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis  Chapter 14: It Takes Money to Make Money  Chapter 15: Understanding Stocks and SharesPart Ⅳ: Marketing in the New World  Chapter 16: You're Nothing Without a Customer  Chapter 17: Focusing Your Efforts: Marketing Planning  Chapter 18: Looking at Advertising and Promotion  Chapter 19: A Special Relationship: SellingPart Ⅴ: The Last Pieces of the Jigsaw  Chapter 20: Manufacturing and Distribution: Technology Makes the Difference  Chapter 21:The Ins and Outs of Risk Management  Chapter 22: Playing the Negotiation GamePart Ⅵ: The Part of Tens  Chapter 23: Ten Mistakes Managers Make  Chapter 24: Ten Creative Ways to Market Your Products and Services  Chapter 25: Ten Best Free Business Resources  Chapter 26: Ten Steps to Improve Your Cash Flow  Chapter 27: Ten Best MBA BooksIndex

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