Strategies for Electronic Commerce on Internet電子商務(wù)與因特網(wǎng)的戰(zhàn)略

內(nèi)容概要

The Internet isn’t going anywhere。 Businesses that exploit it wisely will succeed, while those who don’t will have to struggle mightily to compete。 Academic business analyst Henry C。 Lucas Jr。 seeks strategies that work and reports on them in Strategies for Electronic Commerce and the Internet。 Definitely not light reading, the prose is targeted at managers, executives, and entrepreneurs charged with developing or improving their company’s Internet-related business。 　　Following the work of successful organizations like Cisco and Dell, analyzing strategies of dot-com phenomena like Amazon。com, and considering the introduction of massive change into a company’s infrastructure, Lucas provides a complete education on the whys and hows of electronic commerce。 Readers who fill in the details and put their own Internet plans into action will be at a distinct advantage--until the next communications revolution。

書(shū)籍目錄

Preface  Ⅰ Strategy and New Business Models  　1 Strategies Old and New 　2 New Business Models 　3 Firm Characteristics Ⅱ Internet Strategies for Mostly Traditional Firms  　4 Adding Resources to Sustain an Advantage 　5 New Manufacturing Models：A Resource for Advantage 　6 New Business Models in Services：The Brokerage Industry　7 Moving the Traditional Business to the InternetⅢ Strategies for Innovation  　8 Strategies for New Business on the Internet 　9 Providing Resources for New Business Models Ⅳ Change and Transformation  　10 The Dynamics of Change 　11 Organization Structure and New Business Models Ⅴ Sustaining an Advantage  　12 Opportunities and Threats References Index

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