Innovation that Fits超越時尚的創(chuàng)新戰(zhàn)略

內(nèi)容概要

In frantic pursuit of innovation, companies have experimented with one new fad afteranother: corporate venturing, intellectual property licensing, innovation-by-alliance, innovation-by-acquisition, spinouts, spin-ins,and many more. In this book, three leading experts on commercializing innovation sort through the debris of yesterday's innovation experiments, unearthing powerful lessons about what works and what doesn't.    INNOVATION THAT FITS draws on a thorough examination of more than250 innovationinitiatives from organizations of widely differing sizes and industries. Based on this unprecedented research, the authors show how to better choose and implement the right organizational tactics, manage the key risks of each approach, and put all the pieces together to design and execute a more resilient core innovation strategy.

作者簡介

MICHAEL LORD is Director of the Flow Institute and Associate Professor of Strategy
and International Business at the Babcock Graduate School of Management at Wake
Forest University. His work on innovation has been featured in many publications, includin

書籍目錄

AcknowledgmentsAbout the Authors1 Making Sense of Innovation Fads and Fashions  Innovation Excitement, Then Disillusionment  Reconsidering Innovations in Innovation  Bringing Silicon Valley Inside  Spinnovation  Virtual Reality: Patenting, IP, and "Asset-Lite"  Shared Creation  If You Can't Build It, Buy It  Mixed Results: What Exactly Is It?  The Allure of Innovations in Innovation  Background and Overview2 Corporate Venturing: Best of Both Worlds or Venturing Too Far?  Breaking the Old Molds  The Disappointing Record of Corporate Ventures  The Consummate Corporate Venture Capitalist  Core Problems with Corporate Venturing  Can You Be Too Free?  Diverging Approaches Toward Cars of the Future  An Established Operating Company Is Not a VC Portfolio  More Mature CVC Approaches  The Need for Core Venturing3 The Virtual Asset-Lite Model: Intellectual Property Licensing  The Old Economy: Real Companies,Real Products  Intellectual Property Rules  IBM = IPM (Intellectual Property Management)  The "Knowing" and "Doing" Connection  The Secret of Life (Patent Pending) Itself  If You're So Smart, Why Aren't You Rich?  Limitations of the IP-Centric Model  Size Matters: Scaling Intellectual Property  IP as a Beginning, Not the End  Turning Licensing Inside-Out  ……4 Innovation by Alliance:Reconsidering Innovation Collaboration5 R&D by M&A:Innovation by Acquisition6 Spinnovation:Liberating Value or Spinning Out of Control?7 Conclusion:Toward a New Model for InnovationEndnotesIndex

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