IMPORT EXPORT How to Get Started in International Trade 如何開展進出口業(yè)務

內(nèi)容概要

A thoroughly updated new edition of the premier guide to international trade now features a special section on the e-commerce revolution. Dr. Carl Nelson's acclaimed resource for beginners venturing into the import/export business is more timely and action-oriented than ever in this fully revised Third Edition. Showcasing an indispensable new chapter on the ins and outs of e-commerce and how to take advantage of all of cyberspace's exciting possibilities, Import/Export also features a range of new material and guidance. Nelson's practical, easy-to-follow approach covers all the basics, including choosing a product, making contacts, and cutting through government red tape. Carl E. Nelson (Chula Vista, CA) is the author of Global Success: International Business Tactics for the 1990s and Managing Globally: A Complete Guide to Competing Worldwide.

書籍目錄

List　of　TablesList　of　FiguresForewordAcknowledgmentsIntroduction　The　Book's　Approach　Who　Is　the　Book　For?　What's　in　the　Book?　What's　New　About　This　Edition?　How　to　Use　the　BookPart　1 The　Commonalities  Success and the Trade Game　International　TradeWhat　Is an Import/Export Business?Where　Do　Importers　and　Exporters　Trade?　Global　OpportunitiesWhy　Get　into　Trade?　Is the Time Right to Get into the Market?　Success　Stories:　　Serving　the　Golf　Course　Industry　　Sunglasses　　Old　West　Exports　　Introducing　APT　to　the　World　　Creative　Tour　Consultants　　Cirrus　Logic　　Bicycles　to　Japan　　Ceiling　Fans　to　Europe　　Avocados　to　Japan　　Frozen　Waffles　to　Italy　　Surfboards　to　Japan　　German　Crystal　to　the　U.S.A.　　FTZ　Success　Stories　　Machinery　to　Mexico　　Harleys　to　France　　Importing　Dresses　from　Mexico　　Golf　Clubs　to　Sweden……

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